Europe's digital video operators have secured early adopter laurels by deploying leading-edge technologies to offer services such as catch up TV and IPTV. With the latest developments in web delivery, including adaptive rate streaming protocols, Internet video is now behind the region's most advanced new device services. It is safe to say that the starting gun has just been fired in this race for new service competitiveness. With concern about competition from pure play OTT providers, traditional pay-TV services must make critical business and technology decisions when upgrading their infrastructure for multi-network delivery. Fortunately, as this new marketplace matures, service providers have more options from innovative video technology suppliers that are creating strong partner ecosystems and offering advanced capabilities that offer flexibility in deployment. View the presentations from the European Forum Multi-network Solutions in the Real World, offered just prior to the IP&TV World Forum show.

1. The Convergence
Point between Smart
TV and IPTV
Johan Englund
Business Development Manager
Accedo #multinetwork #iptvwf

2. Accedo’s Mission: Enabling Smart TV
In an increasingly fragmented world of content, devices, platforms &
operators.
Clients consist of media Apps have been developed
Cost-efficient
companies, content owners, on over 30 platforms and
service providers and multi platform, deployed in over 30
operators of all sizes multi market roll-out countries & counting...
capabilities.
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3. Challenges for Pay TV Operators
1. Reach 2. ARPU
?
5. Time 3. Roll-
to market out costs
4. Loyalty
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4. TV Operators –
Smart TV Deployment Examples
 Telstra
 Hedging IPTV offering with
SmartTV play
 Fastweb
 Stopped investing in IPTV and
launched a new brand for
OTT/SmartTV
 Viasat
 Viaplay spin-off, SmartTV and
tablet apps
 Verizon
 FiosTV on SmartTV
 26 live channels & +10k VOD items
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5. Pay TV Apps for Smart TV -
Example
A B
Full ”TV Everywhere”
VOD Service
Service
Full pay TV service on Smar tTV Leverage investments in vod solution
C D
Experience Leverage exclusive and
applications locally relevant content
Information, Companion devices, news, highlights etc. Use of existing content deals on Smart TV
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6. Case Study: Telstra
Smart TV Service
Available on LG Netcast and Samsung SmartTV
 EPG
 Integration with DVB
FTA channels
 Live TV
 PVR
 VOD
 Game Analyzer
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7. Thank You
Visit Us #257
johan.englund@accedo.tv
www.accedo.tv
#multinetwork #iptvwf