Steve Oetegenn, President of Verimatrix, presented "Making Hybrid Networks Smarter with Subscriber Analytics" at ANGA COM 2014

1. Making
Hybrid
Networks
Smarter
with
Subscriber
Analy:cs
Steve
Oetegenn
President
May
2014

2. © Copyright 2014 Verimatrix, Inc.2

3. Verimatrix
Profile:
© Copyright 2014 Verimatrix, Inc. CONFIDENTIAL3
750+
Customers
45M+
Screens
protected
$7Bn+
Revenue protected
7+
Years
as
IPTV
global
number
1
24
Awards
100+
Deployment
countries
7
Global
SIs
110+
Ecosystem
Partners
Revenue security solutions
for multi-network, multi-screen video services

4. Select
Pay-­‐TV
Operator
Customers
© Copyright 2014 Verimatrix, Inc. CONFIDENTIAL4
IPTV
(VOD)
IPTV
IPTV
IPTV
&
OTT
IPTV
&
OTT
IPTV
&
OTT
IPTV
IPTV
IPTV
IPTV
DVB-­‐S
/
DTH
IPTV
DVB-­‐S
/
DTH
DVB-­‐C
/
Cable
IPTV
&
OTT
IPTV
&
OTT
DVB-­‐C
/
Cable
IPTV
OTT
DVB-­‐C
/
Cable
DVB-­‐C
/
Cable
DVB-­‐C
/
Cable
OTT
IPTV
IPTV
DVB-­‐C/IP
Hybrid
DVB-­‐S/IP
Hybrid
DVB-­‐C
/
Cable;
DVB-­‐C/IP
Hybrid;
DVB-­‐S/DTH
&
OTT
OTT
OTT
OTT
IPTV
&
OTT
DVB-­‐C/IP
Hybrid;
OTT
DVB-­‐S;
IPTV
DVB-­‐C
/
Cable

5. © Copyright 2014 Verimatrix, Inc.5
“I
believe
television
will
change
more
in
the
next
five
years
than
in
the
last
50.”
-­‐Brian
L.
Roberts,
CEO,
Comcast

6. Core
Technology
Drivers
© Copyright 2014 Verimatrix, Inc.6
q Consumer
expectaXon
of
services
delivered
seamlessly
to
a
vastly
expanded
range
of
device
types
q Delivery
over
mulXple
network
types:
cable,
broadband
and
mobile,
using
a
mix
of
protocols
and
bitrates
q A
much
broader
range
of
content
value
points,
including
premium
UHD/4K
offerings
q A
demand
for
more
dynamic
business
and
presentaXon
models
that
address
new
user
expectaXons
and
service
usage
trends

7. q Today’s
so`ware
based
clients
can
provide
a
single
agent
soluXon
for
security
and
analyXcs
across
set-­‐top-­‐box,
web
and
mobile
q SoluXons
enable
TV
service
providers
to
capture,
interpret,
analyse,
and
act
upon
viewer
data,
providing
a
single
view
of
the
customer
across
all
plaaorms
and
services
q AcXonable
data
transforms
strategic
decision-­‐making
and
informs
everyday
interacXons
with
consumers,
including:
q Reduces
the
costs
of
content
through
data-­‐driven
carriage
negoXaXons
and
packaging
q Marke:ng
mul:screen
based
on
cross-­‐plaaorm
consumpXon
q Iden:fying
and
fixing
deployment,
enXtlement
and
installaXon
problems
before
the
customer
contacts
the
call
centre
Making
sense
of
network
and
viewer
data
7
Courtesy
Genius
Digital

8.
IdenXfying
problems
in
real-­‐Xme
provides
for
a
pro-­‐acXve
support
model
that
ensures
saXsfied
customer
before
they
think
to
contact
the
call
centre.
Fixing
home
installa:on
quality
issues
8
Courtesy Genius Digital

9.
IdenXfying
problems
in
real-­‐Xme
provides
for
a
pro-­‐acXve
support
model
that
ensures
saXsfied
customer
before
they
think
to
contact
the
call
centre.
Addressing
rights
management
issues
9
Courtesy Genius Digital

10. Reducing
the
costs
of
content
10
This channel is included in the basic package, but
has very few viewers who do not also have the
premium package. It is a clear target for shifting to
the premium package.
Courtesy Genius Digital

11. Marke:ng
mul:screen
based
on
content
consump:on
This package over-performs on mobile and catch-up compared their consumption on Live and PVR
Courtesy Genius Digital

12. Making
sense
of
data
12
Act upon data
with dedicated
application
packs
Optional capture
agents provided
where existing
systems cannot
provide necessary
data
Analyse and
interpret data with
the Insight
Platform
Courtesy Genius Digital

13. Thank
You!
info@verimatrix.com