1. Gaming Zone

2. Our Vision
To provide
the youth with
the most thrilling new age gaming experience
using the latest and advanced technology
in a state-of-the-art, pleasant and ambient
atmosphere.

3. - The Team -
• Gaming • Property
champion Owners
and
technical
expert
Prashant
Ranjeet
Sandeep
Chetan Dr Matin
• Cyber cafe • Management
operation experience of
6 years

4. Market
Need
Business
Promotion
Offering
Risk profile Financial
and Strategy Feasibility

5. Market
Need
Innovative
Promotion
Offering
Risk profile Financial
and Strategy Feasibility

6. Market Need and Opportunity
• Gaming
• Growing affluent • Movie theatres
class in Pune • Amusement parks
• Growing student • Hotels
population • Live shows
• Growing Gap • Pubs
disposable income
trend
• Obsolescence
• Growing appetite and limited
and awareness for avenues
entertainment

7. Gaming in Pune
3D Destination Fun • well settled/ market leader
WonderFunkey • comparatively new
• Unorganized/ Outdated technology/
Local Players mediocre setup
Opportunity Our Strength
in Industry  Technical and
• Market Gap Management expertise
 Resources
• Competitors lack-
 Innovative Product
 Latest technology
 Innovation

8. • Recession/Slowdown
• High end Gaming recession proof
• No compromise attitude
• Own experience

9. Market Research
• Survey sample- 1000 College Students
10 colleges in Pune
• Age group :15-30
• Motive: To know the opinion of the youth
on
– gaming stations,
– the content,
– the facilities and
– future of our venture.
According to the FICCI- KPMG study, the gaming segment, which is currently
estimated at US$ 125.29 million, is expected to grow at 33.30 percent till 2013,
while the US$ 119.51 million Internet gaming market is seen to be growing at

10. Upper Youth- 15 to 35
Students
Employed
Middle 10 lac approx
Lower

11. Market
Need
Innovative
Promotion
Offering
Risk profile Financial
and Strategy Feasibility

12. Innovation- Our Perspective
• Management • Scientist
Students • Researchers
• Future Entrepreneurs
 Analyzing Market Need Our Value and Innovation
 Offering an Innovative Quotient
Profitable and Satisfying -Customer Delight
Product - Profit for Stakeholders

14. You must have experienced

15. You must have experienced
Hi Tech Gaming PCs

16. You must have experienced
Hi Tech Gaming PCs
G Force Consoles

17. You must have experienced
Hi Tech Gaming PCs
G Force Consoles
PS3

18. You must have experienced
Hi Tech Gaming PCs
G Force Consoles
PS3
Xbox n Xbox Live

19. You must have experienced
Hi Tech Gaming PCs
G Force Consoles
PS3
Xbox n Xbox Live
and even

20. You must have experienced
Hi Tech Gaming PCs
G Force Consoles
PS3
Xbox n Xbox Live
and even
Game environment setups

21. You must have experienced
Hi Tech Gaming PCs
G Force Consoles
PS3
Xbox n Xbox Live
and even
Game environment setups

23. If u don’t wanna compromise
you need to be here…

25. State-of-the-art equipment
from the world-renowned
supplier
of bowling equipment –
Brunswick
• New Concept of
Black Light Bowling

27. Black Light Bowling

28. Sports Cafe
• Trendy sports café
• Bowling Alley view
• Live Cricket
matches on a
Megascreen

30. Shoppe
• Video Games Library
• Books
• Gadgets
• Accessories etc

31. Market
Need
Innovative
Promotion
Offering
Risk profile Financial
and Strategy Feasibility

32. Viable and Feasible
• A carefully thought out plan
• Robust and documented (excel file)
• Detailed financial analysis
• Very Very Conservative response based

33. Market
Need
Innovative
Promotion
Offering
Risk profile Financial
and Strategy Feasibility

34. Threat of Substitute products
+ -
 Variety and
Advanced
Technology
 Competitive Pricing

35. Threat of New Entrants
+ -
 Continuous  Medium level Entry
innovation Barriers
(Process and
Technology)
 High exit barriers

36. Threat of Intra-firm Rivalry
+ -
 Less Competitors  Lower Entry Barriers
 Rate of Industry
Growth high
 High switching costs

37. Bargaining Power of Customers
+ -
 Young Crowd  Price sensitivity of
from elite families other income strata
 Disposable income
 Lack of Substitute

38. Bargaining Power of Suppliers
+ -
 Low Bargaining  High tech products
Power priced exorbitantly
 Limited Buyers due to demand

39. Strength Weakness
TOWS 1.Financial Constraints
1.Innovative offering
MATRIX 2.Technological Advantage
3.Low Pricing
Opportunity SO Strategy WO Strategy
Capitalizing the Support factors like
1.High disposable income
technological advance Gaming and animation
offering to attract untapped industry with sustainable
2.Market Segment(Gaming youth having disposable growth will provide the
youth) income. financial support.
3.Market Potential
Threat ST Strategy WT Strategy
Timely up gradation with Look for stable source of
1.Technological
the changing environment income and also innovative
Environment
will help to keep up the business models by
revenue and also reduce always improving on the
2.Low entry barriers competition. value chain of model.

40. ech Strength
Opportunity
Technical and
Disposable Managerial
income expertise
High spending Gaming
Youth population knowledge
Market gap Resources
Market potential Innovative
Product
Strength – Opportunity Strategy

41. Threat Strength
Rapidly changing Technological
Technological Expertise
Environment
New Games and
Continuous
Entertainment Innovation and
options Adaptation
Strength – Threat Strategy

42. Threat Strength
Low entry barriers Low Pricing
- New entrants Continuous
Innovation
Strength - Threat Strategy

43. Personnel (20)
Manager 1
Accountant 2
Administrators 2
Simulator Section Attendants 3
Computer Section Attendants 2
Bowling Section Attendants 2
Security Personnel 5
Cleaner 3

44. Pricing
Entry charge will be Rs 20/30 per head.
Weekdays Rs. /hr Weekends Rs. /hr
Computer Gaming 30 30
XBOX360 50 50
Simulators 150 200
Bowling
11am to 5pm 120 140
5pm to 10pm 140 150
Discounts for group bookings
Frequent Gamer discounts
Theme nights and promotion night bookings, etc.

45. Market
Need
Innovative
Promotion
Offering
Risk profile Financial
and Strategy Feasibility

46. PROMOTION STRATEGY
• Hoardings displayed near colleges
• Roadlight kiosks
• Attractive print ads
• Radio Mirchi
• Digital Ads in Multiplexes
• Roadshows
• Volvo Bus Ads
• Bus stop signages
• Banners in College Canteens
• Gaming competitions
• Sponsoring college fests, coupons, etc.
• Corporate Tie ups
• Word of Mouth Publicity

47. Agenda
Torque Launch Program

48. Agenda
Torque Launch Program
Phase 1 – Pre Launch Actions
One Month prior to Launch

49. Agenda
Torque Launch Program
Phase 1 – Pre Launch Actions
One Month prior to Launch
From Launch to One month Phase 2 - Brand Building
after Launch

50. Agenda
Torque Launch Program
Phase 1 – Pre Launch Actions
One Month prior to Launch
From Launch to One month Phase 2 - Brand Building
after Launch
Phase 3 - Market activation

51. Pre - Launch
Pre - Launch
Press Meet
Press Meet
Newspaper
Ads

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53. Pre - Launch
Pre - Launch
Press Meet
Press Meet
Newspaper
Ads
Roadshows
Hoardings

55. Torque Hoarding @F C Road

56. Pre - Launch
Pre - Launch Brand Building
Press Meet
Celebrity
Press Meet
Newspaper
Visits
Ads
Roadshows
Hoardings

57. Pre - Launch
Pre - Launch Brand Building
Press Meet
Celebrity
Press Meet
Newspaper
Visits
Ads
Outdoor
Roadshows branding
Hoardings

58. Torque Hoarding @ Wadia College

59. Torque @ INOX

61. Mumbai - Pune
Pune station – Shivajinagar – Deccan – Kothrud – Aundh

63. Pre - Launch
Pre - Launch Brand Building
Press Meet
Celebrity
Press Meet
Newspaper
Visits
Ads
Outdoor
Roadshows branding
Hoardings
Radio
Print Ads

64. Daily 3 hrly Broadcasting
Of Jingle and Ad
For 1 month
Rs 2,00,000

65. Pre - Launch
Pre - Launch Brand Building Market Activation
Press Meet
Celebrity Gaming
Press Meet
Newspaper
Visits
Ads Competitions,
Corporate
Outdoor Tie-ups
Roadshows branding
Hoardings
Radio
Print Ads

66. Pre - Launch
Pre - Launch Brand Building Market Activation
Press Meet
Celebrity Gaming
Press Meet
Newspaper
Visits
Ads Competitions,
Corporate
Outdoor Tie-ups
Roadshows branding
Hoardings Word of Mouth
Publicity
Radio
Print Ads

67. MEDIA PLAN FOR HOARDINGS
Place Wadia College Fergusson Symbiosis
College
Size (ft) 24 X 10 24 X 10 24 X 10
Rate Rs.52,000 Rs.54,000 Rs.43,000
Time span 1 months 1 months 1 months
Total cost Rs. 52,000 Rs. 54,000 Rs. 43,000
Number of 7,500: 8000: 12,000:
vehicles 4000 cars 1000 buses 2000 buses
Passing/hour 3000 Others 4000 cars 5000 cars
500 buses 3000 other 5000 others
Source : Kohinoor Ads
9822496832 Total = 1,49,000

68. MEDIA PLAN FOR NEWSPAPERS
Media DNA Pune Times
Page Third Page Third page
Size of ad. 25cm x 15cm 25 cm x 15 cm
Rate 300/sq.cm 500/sq.cm
Continuity Once a week Once a week
4 weeks 4 weeks
Frequency 4 4
Total cost Rs.4,50,000 Rs.7,50,000
Circulation 4,00,000 7,00,000
Total = Rs. 12,00,000

69. MEDIA PLAN FOR THEATERS
Place INOX ESQUARE CITYPRIDE
Rate/week Rs. 10000 Rs. 10000 Rs. 10000
Time span 4 weeks 4 weeks 4 weeks
Total cost Rs. 40,000 Rs. 40,000 Rs. 40,000
Source : Mirage Media
020 66019586
Total = 1,20,000

70. Initial Product Launch Budget
S.N Description Qty/Size/No Rate Amount (Rs)
1 Hoardings 1,49,000
2 Road light Kiosks 1,50,000
3 Newspaper Ads 6,00,000
4 Radio Mirchi 2,00,000
5 Multiplex Ads 1,20,000
6 Roadshows 1,00,000
7 Volvo Bus Ad 20,000
8 Bus stop signages 90,000
9 Gaming Competition Prizes 50,000
10 T shirts and Caps 50,000
11 Banners, Flex, Stickers, etc 50,000
Total 15,79,000

71. For us

72. For us