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DEVELOPMENT OF A
KNOWLEDGE STORY
CONSTRUCTION
FRAMEWORK
Introduction
•   Storytelling is one of the ways in capturing and
    transferring knowledge.
•   The problem is that it is rarely explored
    academically and underrated in the real world.
•   Stories are a form of narrative (Gabriel,
    2000;Sole, 2002) but not all narrative is good
    knowledge sharing stories (Sole,
    2002;Ruggles, 2002).
•   To address the issues  there is a need to
    establish a framework that guides
    organisations in producing a organisation story
    that is knowledge worthy.
Introduction
•    The aim is to understand how a knowledge story is
    constructed.
•   This paper presents the development of a framework
    to construct knowledge story.
•   The purpose of this framework is to guide KM
    personnel on the construction of knowledge stories. 
Knowledge storytelling
application
•   TellStory (Santoro & Brezillon, 2005)
     o Stories are construct in groups. 
     o Story construction in two ways: (1)Informally and
       comments (2) Context Framework (structure)
•   StoryMapper (Costa et al, 2004)
     o Group storytelling 
     o Using conceptual maps. (structure)
     o Template - a node in the map.
•   The Well (Katzef & Ware, 2006)
     o Capture single stories 
     o No control 
Knowledge story construction
workshop
•   To understand how knowledge story is constructed.
•   16 participants divided into 5 groups of 2-4 people in 5
    different sessions.
•   The interview sessions were video recorded and
    transcribed
•   Data were qualitatively analyzed using NVivo.
Knowledge story construction
framework
                                        Story constructor




                                                                        Knowledge
           Human knowledge source                                                             Story editor
                                                                         wrapper



                  Articulation                                          Identification
Identificatio                        Org. of          Knowledge                               Knowledge
                       of                                                     of
    n of                            concepts             story                                   story
                  knowledge                                              knowledge
  purpose                           or phases           writing                                 editing
                    source                                                elements




                                          Organized                                       Draft of
                                            list of                Draft of                 the
                                          phases or               the story              knowledge
                                          concepts                                         story
Knowledge story construction
framework - role
Role                Description
Knowledge source    Human, Document/Artefacts
Story constructor   A person who writes the story.
Knowledge wrapper   A person who ensures that knowledge elements exists in the
                    story. This person also match the purpose of the story with the
                    content. This person does not have to be an expert.
Editor              A person who edits the story.
Knowledge story construction
framework - stages
Stage                                     Role
Identification of Purpose                 Story constructor, human knowledge
• Purpose of the story                    source
Articulate knowledge source               Story constructor, human knowledge
•Episodic knowledge                       source
•Non-episodic
Organization of ideas or concepts         Story constructor, human knowledge
•Flow of events                           source
•Structure
•Components
Story writing                             Story constructor
Writing events
Matching events to ides/concepts/phases
Identification of knowledge               Story constructor, knowledge wrapper
•Ensure knowledge is embedded
•Match knowledge with purpose
Editing                                   Story constructor, Editor
Conclusion
   The framework was developed using
    qualitative techniques to guide the construction
    of a knowledge story.
   Knowledge stories are build in phases within a
    collective effort.
   The framework could be in an integral part in
    the development of a KM storytelling
    application.

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Development of a Knowledge Story Construction Framework

  • 1. DEVELOPMENT OF A KNOWLEDGE STORY CONSTRUCTION FRAMEWORK
  • 2. Introduction • Storytelling is one of the ways in capturing and transferring knowledge. • The problem is that it is rarely explored academically and underrated in the real world. • Stories are a form of narrative (Gabriel, 2000;Sole, 2002) but not all narrative is good knowledge sharing stories (Sole, 2002;Ruggles, 2002). • To address the issues  there is a need to establish a framework that guides organisations in producing a organisation story that is knowledge worthy.
  • 3. Introduction •  The aim is to understand how a knowledge story is constructed. • This paper presents the development of a framework to construct knowledge story. • The purpose of this framework is to guide KM personnel on the construction of knowledge stories. 
  • 4. Knowledge storytelling application • TellStory (Santoro & Brezillon, 2005) o Stories are construct in groups.  o Story construction in two ways: (1)Informally and comments (2) Context Framework (structure) • StoryMapper (Costa et al, 2004) o Group storytelling  o Using conceptual maps. (structure) o Template - a node in the map. • The Well (Katzef & Ware, 2006) o Capture single stories  o No control 
  • 5. Knowledge story construction workshop • To understand how knowledge story is constructed. • 16 participants divided into 5 groups of 2-4 people in 5 different sessions. • The interview sessions were video recorded and transcribed • Data were qualitatively analyzed using NVivo.
  • 6. Knowledge story construction framework Story constructor Knowledge Human knowledge source Story editor wrapper Articulation Identification Identificatio Org. of Knowledge Knowledge of of n of concepts story story knowledge knowledge purpose or phases writing editing source elements Organized Draft of list of Draft of the phases or the story knowledge concepts story
  • 7. Knowledge story construction framework - role Role Description Knowledge source Human, Document/Artefacts Story constructor A person who writes the story. Knowledge wrapper A person who ensures that knowledge elements exists in the story. This person also match the purpose of the story with the content. This person does not have to be an expert. Editor A person who edits the story.
  • 8. Knowledge story construction framework - stages Stage Role Identification of Purpose Story constructor, human knowledge • Purpose of the story source Articulate knowledge source Story constructor, human knowledge •Episodic knowledge source •Non-episodic Organization of ideas or concepts Story constructor, human knowledge •Flow of events source •Structure •Components Story writing Story constructor Writing events Matching events to ides/concepts/phases Identification of knowledge Story constructor, knowledge wrapper •Ensure knowledge is embedded •Match knowledge with purpose Editing Story constructor, Editor
  • 9. Conclusion  The framework was developed using qualitative techniques to guide the construction of a knowledge story.  Knowledge stories are build in phases within a collective effort.  The framework could be in an integral part in the development of a KM storytelling application.

Notas del editor

  1. 1. Storytelling is one of the ways in capturing knowledge. It has been recognized as the… 2. The problem is 3. To address the problem 
  2. construct stories used in knowledge transfer context using qualitative methods. This framework includes the necessary components such as the process, the roles to execute the process and also the outcome.
  3. Lack of emphasis on constructions.
  4. The running of the workshop The researcher performed at least three passes of coding. The first pass concerns with the development of a set of descriptive codes. The outcome of the first pass is the initial set of codes and concepts about KM storytelling in the organization and KM story construction. The second pass concerns with the categorization of data and the third pass concerns with the identification of patterns. It is important to note that in each pass, the codes are refined or renamed to appropriately and accurately reflect the chunk of text. This is because as the transcripts are read in each pass, the researcher takes into account the context in which the statement was made
  5. Write and match events to concepts/phases Knowledge in the story – lessons learned, problem solving and contextual information