1. COM 537 Week 4 Learning Team
Assignment Communication Plan Initial
Proposal
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Now that you have individually analyzed the business scenario at Best Game Productions and
have identified the internal and external stakeholders and their concerns, your task is to work as a
consulting team to analyze the culture, values, and ethics for the company as well as cultural
differences and perspectives for each department. To determine the culture, values, and ethics,
consider the company and department information you determined in Week Three. Analyzing
the culture, values, and ethics of the company will allow your team to better determine the
necessary communications and appropriate channels for your communication plan.
Resource: Best Game Productions: Environment Descriptions
Assume the role of a consulting team.
Discuss your responses to the Week Three individual assignment with your Learning Team.
Analyze the culture, values, and ethics at Best Game Productions.
Analyze the culture and perspective for each department within Best Game Productions.
Determine the solution that you think is best for the company based on all of the information
provided to you. Use that solution and your reason for selecting it to create your Communication
Plan Initial Proposal.
Note. A significant part of your job is to eventually persuade the CEO and each stakeholder that
your solution is the best for the company, so you must construct your communications
accordingly.
Create an initial proposal of no more than 1,450 words in which you complete the following:
Detail an initial plan to outline all necessary communications.
Discuss the audience for each communication; your analysis of the culture, values, and ethics of
the company and the culture and perspectives of the individual departments; the purpose of each
communication; and the basic message that you will use in each communication.

2. Select the appropriate channel for each piece of communication.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Have one team member post your paper to the assignment link in the Gradebook.