1. MARKETING PROJECT TOPICS
Study on creation of luxury brand
Strategies used to build successful Internet based customer services
Conspicuous consumption
Changing trends in FMCG industry in India
Promotion strategies followed in retail sector
Study on changing consumer preference towards organized retailing from un-organized
retailing.
Study on "impact of advertising in B2B marketing"
Distribution network & general insurance industry
Study on strategies for promoting retailers' brands
The impact of tax on electronic goods & products (industrial marketing)
Merchandising key account management in apparel exports
Marketing in FMCG sector
E-marketing of financial services: Relationship approach
Impact of promotional activities at mall on consumer’s behavior at shopping malls
Managing of luxury brands
Role of emotional satisfaction in service encounters - retail sector
Study on factors influencing adaptability & usability of consumer electronics
Future of consumer durables pertaining to standard brands & own brands of retailer like
(next, bigbazar)
Study of consumer behavior related to different soap brands in a location
Influence of branding on consumer purchasing behavior
Analysis of sales promotions ability to prompt brand
Measuring effectiveness of display system for chocolate in retail
Choosing retail locations for shopping in India (retail industry)
Study on "impact of web 20 technologies on B2B marketing"
Integrated marketing communications (IMC)
Analysis of the role of outdoor advertising and establishing strategies for managing
space media
Factors affecting real estate markets in a location
Logistics & Rink management
Impact of customer relationship management in retail industry"
The study of customer perceptions towards ayurvedic health spas"
A study on factors influencing adaptability & usability of consumer electronics"
An analysis of possible strategies for successful internet based customer services"
Impact of promotional activities on consumer’s behaviour at retail outlets"
Present and future potential of users generated content and its role in on-line
advertising"
Retail outlet mapping of retail stores and shopping malls

2. Impact of buying factors on the sales of chemical goods"
Analysis of the effectiveness of branding on luxury products
A study of implementation & effectiveness of competence management
A study on changing importance of various media vehicles of advertising"
Study of factors which influence the location of retail outlet"
A study of buyer behavior towards after-sales-service of electronic products”
Effect of big box retail chains on small business"
An analysis of consumer behaviour in upgrading to conspicuous goods in branded
apparels
Study of consumer behaviour related to different bathing soap brands
The factors affecting and enhancing the brand equity of multinational corporations in
India
Study on consumer behavior with special reference to preference of brands in cellular
phones"
A study of attributes in accepting specialty pharmaceutical products among medical
practitioners
Effects of negative word of mouth communication on brand equity“
A study on motivational significance of various reward and recognition programs"
A study on the impact of loyalty programs on consumer purchase behavior and loyalty"
Marketing strategy adopted for selling different mobile
Market potential for turnkey conferencing
Market feasibility
Effective retail distribution in insurance
Dealership network & effectiveness of distribution system
Customer satisfaction electronic products
Customer behavior
Customer awareness
Customer preference towards promotional activities
Brand image
Comparative study on brand loyalty
Brand awareness
Channel recruitment & development
Brand preference
Customer expectations
Distribution channel
Developing marketing strategies
Distribution & promotional strategies
Effectiveness of rural distribution
Global scenario & market potential
Import consolidation
Logistics operation

3. Management automation
Marketing mix
Global supply chain mgt & logistics
Customer satisfaction survey
Consumer perception survey
Service quality study
Service blueprinting
Service process mapping – back stage, on-stage
Improving service quality using service blueprinting
Competition analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ dsas) in service delivery
Effectiveness of channels (on-line/ internet) in service delivery
Customer data analysis
Study of institutional markets
Effectiveness of promotion schemes
Measurement of brand awareness and brand perception
Customer loyalty study
Study of purchase influencing factors
Customer profiling
Advertising effectiveness study
Customer satisfaction survey
Consumer perception survey
Service quality study
Service blueprinting
Service process mapping – back stage, on-stage
Improving service quality using service blueprinting
Competition analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ dsas) in service delivery
Effectiveness of channels (on-line/ internet) in service delivery
Customer data analysis
Study of institutional markets
Effectiveness of promotion schemes
Measurement of brand awareness and brand perception
Customer loyalty study
Study of purchase influencing factors
Customer profiling
Advertising effectiveness study

4. Strategies for marketing agro products
Telemarketing advantages & disadvantages
Customer data analysis
Study of institutional markets
Effectiveness of channels ( online/ internet ) in service delivery