1. GROUP 6 – SEC C – P.G.D.M

2. The International Society for Krishna Consciousness (ISKCON) was founded by
A.C Bhakti Vedanta Swami Prabhupada(1896-1977) in New York city, in the Year
1965.
ISKCON devotees worship Lord Krishna, the supreme personality of Godhead.
ISKCON emerged in Bhubaneswar in the year 1975 & a temple was built by
Gourgovinda Swami.

3. •Propagation of Krishna Consciousness
•Enrich society with teachings of Bhagvat Gita &
Srimad Bhagvatam.
•Propagation of the belief that each soul is a
part & parcel of Lord Krishna.
•Preservation of Environment & Life as a whole.
•Bring the members closer to each other to live
a natural way of life.

4. • It is a spiritual Organization.
• Its popularity is Global in nature.
• A large number of the global society is devoted to Lord Krishna.
• ISKCON society includes intellectuals like
engineers, scientists, economists, research scholars.
• ISKCON has developed into a worldwide confederation of 10,000 temple
devotees and 250,000 congregational devotees.
• ISKCON is comprised of more than 350 centers, 60 rural
communities, 50 schools and 60 restaurants worldwid

5.  MONETARY OPPORTUNITIES
 POLITICAL OPPORTUNITIES
 INFRASTUCTURAL OPPORTUNITIES

6. ISKCON provides a variety of products & services in consumables,
accessories, scriptures & spiritual & social events.
Some remarkable areas of product & services are mentioned as under:
 An incense stick manufacturing Unit produces a well assorted range of
incense sticks with a price range of Rs 7 to Rs 200 per packet.
 The sale of Lotus flowers, marigold, & diyas is maximum as these are
the basic requirement of every worship.
 Iskcon also provides spiritual accessories like Krishna necklaces, rings,
bracelets, pure Sandal wood, framed photos of lord Krishna etc.
 Organic farm products like manure, cow dung etc.

7. ISKCON RANGE OF PRODUCTS
Bracelets
Incense sticks Photo Frames
Necklaces
Scriptures
Shirts/Apparels

8. • The ISKCON “prashad” primarily consists of coconuts, special
sweets, and dry fruits ranging from Rs 15 to Rs 50.
• An independent Vegetarian canteen prepares meals ranging from
Rs 10 to Rs 80, depending upon the desirable items to be
consumed.
• ISKCON is well known for its delicious vegetarian meals that
number around 200 items in any special occasion.
• Home grown Tamarind rice, North Indian potato salad, split moong
Dal, scrambled curd & celestial bananas are some of the
consumables produced & marketed by ISKCON.

9. ISKCON RANGE OF FOOD PRODUCTS
Pure Veg Thali
Krishna Prashadam
Confectionary Cake
Moong dal Tamarind rice
Organic cultivation at ISKCON New Govardhana, Australia

10. A high amount of funds are raised by the ISKCON community
during festivals to provide for the successful course of rituals &
practices.
The major festivals of ISKCON are as under:
 JANMASHTHAMI
 RATHA YATRA
 DOLA PURNIMA
 RAM NAVAMI
 NARSIMHA CHATURDASHI
 Birthday & Disappearance day of A.C Bhaktivedanta
Prabhupada is also observed in great pomp & show.

11. FESTIVALS OF ISKCON COMMUNITY
Ratha Yatra Observation, Chicago
Narsimha Chaturdashi Ritual, Bangalore

12. About 65% to 70% of ISKCON funding is derived from donations
& collection in general.
 The collection of funding in Bhubaneswar for ISKCON is around
5 lakhs per month.
 The collection In Iskcon, Juhu(Mumbai) for the same is almost
75 lakhs.
 The collection almost triples at the time of Janmashthami or
Ratha Yatra & have reached 2cr in a month.
 Huge funds are gathered from very renowned ISKCON
devotees, for example
Albert Ford(now Ambarish Das),who happens to be the great
great grandson of Sir Henry Ford, the legendary man behind FORD
AUTOMOBILES, is an ISKCON devotee and it is said that He has
funded 75% of the donation in the 500cr “TEMPLE OF VEDIC
PLANETARIUM” project about to be initiated in Mayapuri near
Kolkata.

13.  ISKCON-A POWER BRAND
 ISKCON-SUCCESSFULLY MARKETED PRODUCT
 FOOTFALL IS THE KEY TO DAILY EARNINGS
 PESTEL COMPATIBLE
 GLOBAL LEADER IN “SPIRITUAL ECONOMY”
 CAN IMPROVE 10 folds IN PROMOTIONS THROUGH ATL & BTL
ACTIVITIES.
 CAN DEVELOP MORE UNDER GOVERNMENT COLLABORATION
FOR AGRICULTURAL UPLIFTMENT.

14. 