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Tanya Lacey – Born To Fly
          http://www.youtube.com/watch?v=x8ygHfm56bg
Background information:
• Tanya Lacey is a British recording artist, songwriter and composer. She signed
  to the record label Sony Music. She is a R&B/Pop artist.
• She is best known for writing and featuring on Loick Essien's single "How We
  Roll" which peaked to number 2 on the UK Singles Chart.
• She recently co-wrote Will.i.am's single "T.H.E (The Hardest Ever)" featuring
  Jennifer Lopez and Mick Jagger.
• And she also supported Bruno Mars on his UK Arena Tour at the end of 2011
  as his sole support.
Some Theorists Ideas
•Mulvey and Goodwin- We will use the male gaze however quite subtly
because we want the video to fit her audience which is more towards the
younger generation.
•Goodwin- We are going to use synaesthesia in our video because we feel it
creates an interesting effect. We were thinking of doing this by filming 2 takes
of a performance and flicking between them, similar to this…
http://www.youtube.com/watch?v=CGkvXp0vdng (1:28) – Beyoncé – Video
Phone
Star Persona
•   Determined
•   Almost arrogant
•   Successful
•   Strong
•   Bitter
•   Talented
•   Fashionable
•   Attractive
Response
I know you like the way I'm so ready, Box             Why you trying to bring me down, baby you should
 steady, hit heavy, yeah I got it all on lock.        know,
 When it comes to making cake, well you can be
 the icing,                                           My feet they never touch the ground, better let it go
 I’m still gonna be the cherry on top                 I was born to fly, baby I was born to fly (do you feel me)
 Now you say I sold out, I sold out shows now         I was born to fly, Baby this is do or die. (do you feel me)
 So forgive me if I did a little pop.
 I thought that you'd be glad, but I clearly made
 you mad,                                             La la la la la la la la la la la la la la la la X 2
 Cause I’m doing everything that you not, oh
 Why you trying to bring me down, baby you            Strange, how you call me an alien
 should know,                                         Strange, how you wanna be my friend
 My feet they never touch the ground, better let it
 go,                                                  Strange, it’s a new problem
 I was born to fly, baby I was born to fly (do you    I'm show you how I'm about to handle this
 feel me)                                             Them, them, them, them, know my feet don’t touch
 I was born to fly, Baby this is do or die. (do you   the ground yeah
 feel me)
                                                      You know I wear the crown,
La la la la la la la la la la la la la la la la X 2   ain't nobody gonna bring me
                                                      down, down, down, down, Oh yeah
I’m the aristocratic, black cat bet you can’t believe know my feet don’t touch the ground yeah
I landed on my feet like that.
Now you wanna stick the knife in, but I got thick
skin,                                                 La la la la la la la la la la la la la la la la X 2
but you're gonna get your dessert cause your
trifling,                                             I was born to fly,
Life is more than watching them other people
climb the ladder,                                     Why you trying to bring me down, baby you should
More than wishing that you were bigger, you were know
better,                                               My feet they never touch the ground, better let it go.
I won’t keep you close, you’re the snake, black
adder,
And if I let you in you gonna bite my shit,
Costume Ideas
We are looking to keep redundant to R&B videos in what she wears. Some of our
ideas are similar to recent artists music videos which include people like
Rihanna, Jessie J, Rita Ora ect. All of these artists dress in bright clothing however
urban addressing their audience and genre.
Presentation1
•   LOCATION- boxing ring, streets, studio.
•   Grey buildings, dim outdoor lighting contrasting with the vivid costume-wear and
    lighting used indoors.
•   STORYLINE- no specific storyline, just a girl communicating with the camera
    during the verses, and using synaesthesia during the chorus with takes. We want
    it to be entropic- not your typical ‘story’ during the video.
•   INTERTEXTUALITY: Could be similar to Rihanna- Rudeboy…
    http://www.youtube.com/watch?v=e82VE8UtW8A
•   We want it to match the typical conventions of rnb/pop genre, but create an
    entropic video, similar to Rihanna’s. It will appeal to a mainstream audience,
    predominantly female, age ranging from 13-mid 20’s.
•   SHOTS- cut ins that are typical of the genre…tattoos, vivacious clothing, make up,
    hair, jewellery etc.
•    We want it to be illustrative- the song mentions things such as aliens, cake,
    cherries, knives, dessert etc. We could try and incorporate this into our video,
    adding some redundancy to R&B/Pop.
•   The song is about feeling put down and belittled, and coming out ‘on top’,
    achieving great things and succeeding. There is a theme of bitterness, we could
    start the video with her illustrating or amplifying this…sucking a lemon and
    smiling perhaps?

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Presentation1

  • 1. Tanya Lacey – Born To Fly http://www.youtube.com/watch?v=x8ygHfm56bg Background information: • Tanya Lacey is a British recording artist, songwriter and composer. She signed to the record label Sony Music. She is a R&B/Pop artist. • She is best known for writing and featuring on Loick Essien's single "How We Roll" which peaked to number 2 on the UK Singles Chart. • She recently co-wrote Will.i.am's single "T.H.E (The Hardest Ever)" featuring Jennifer Lopez and Mick Jagger. • And she also supported Bruno Mars on his UK Arena Tour at the end of 2011 as his sole support.
  • 2. Some Theorists Ideas •Mulvey and Goodwin- We will use the male gaze however quite subtly because we want the video to fit her audience which is more towards the younger generation. •Goodwin- We are going to use synaesthesia in our video because we feel it creates an interesting effect. We were thinking of doing this by filming 2 takes of a performance and flicking between them, similar to this… http://www.youtube.com/watch?v=CGkvXp0vdng (1:28) – Beyoncé – Video Phone
  • 3. Star Persona • Determined • Almost arrogant • Successful • Strong • Bitter • Talented • Fashionable • Attractive
  • 5. I know you like the way I'm so ready, Box Why you trying to bring me down, baby you should steady, hit heavy, yeah I got it all on lock. know, When it comes to making cake, well you can be the icing, My feet they never touch the ground, better let it go I’m still gonna be the cherry on top I was born to fly, baby I was born to fly (do you feel me) Now you say I sold out, I sold out shows now I was born to fly, Baby this is do or die. (do you feel me) So forgive me if I did a little pop. I thought that you'd be glad, but I clearly made you mad, La la la la la la la la la la la la la la la la X 2 Cause I’m doing everything that you not, oh Why you trying to bring me down, baby you Strange, how you call me an alien should know, Strange, how you wanna be my friend My feet they never touch the ground, better let it go, Strange, it’s a new problem I was born to fly, baby I was born to fly (do you I'm show you how I'm about to handle this feel me) Them, them, them, them, know my feet don’t touch I was born to fly, Baby this is do or die. (do you the ground yeah feel me) You know I wear the crown, La la la la la la la la la la la la la la la la X 2 ain't nobody gonna bring me down, down, down, down, Oh yeah I’m the aristocratic, black cat bet you can’t believe know my feet don’t touch the ground yeah I landed on my feet like that. Now you wanna stick the knife in, but I got thick skin, La la la la la la la la la la la la la la la la X 2 but you're gonna get your dessert cause your trifling, I was born to fly, Life is more than watching them other people climb the ladder, Why you trying to bring me down, baby you should More than wishing that you were bigger, you were know better, My feet they never touch the ground, better let it go. I won’t keep you close, you’re the snake, black adder, And if I let you in you gonna bite my shit,
  • 6. Costume Ideas We are looking to keep redundant to R&B videos in what she wears. Some of our ideas are similar to recent artists music videos which include people like Rihanna, Jessie J, Rita Ora ect. All of these artists dress in bright clothing however urban addressing their audience and genre.
  • 8. LOCATION- boxing ring, streets, studio. • Grey buildings, dim outdoor lighting contrasting with the vivid costume-wear and lighting used indoors. • STORYLINE- no specific storyline, just a girl communicating with the camera during the verses, and using synaesthesia during the chorus with takes. We want it to be entropic- not your typical ‘story’ during the video. • INTERTEXTUALITY: Could be similar to Rihanna- Rudeboy… http://www.youtube.com/watch?v=e82VE8UtW8A • We want it to match the typical conventions of rnb/pop genre, but create an entropic video, similar to Rihanna’s. It will appeal to a mainstream audience, predominantly female, age ranging from 13-mid 20’s. • SHOTS- cut ins that are typical of the genre…tattoos, vivacious clothing, make up, hair, jewellery etc. • We want it to be illustrative- the song mentions things such as aliens, cake, cherries, knives, dessert etc. We could try and incorporate this into our video, adding some redundancy to R&B/Pop. • The song is about feeling put down and belittled, and coming out ‘on top’, achieving great things and succeeding. There is a theme of bitterness, we could start the video with her illustrating or amplifying this…sucking a lemon and smiling perhaps?