The ME Factor: PR for you and your brand
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You are a brand and should treat yourself accordingly. Personal branding is a part of who you are and when aligned properly it can advance you professionally. Learn how to brand via social media, the community, and awards and acknowledgments. More info, kiajarmon.wordpress.com
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The ME Factor: PR for you and your brand
- 1. The ME Factor: PR for you and your brand @MEPRAGENCY l #MEFACTOR
- 2. STAND OUT IN A CROWDED SPACE @MEPRAGENCY l #MEFACTOR
- 3. WHAT IS A BRAND? A BRAND IS A SERIES OF IDENTIFYING MARKS THAT COLLECTIVELY MAKE UP OR DEFINE A PERSON, ORGANIZATION, OR BUSINESS IN ORDER TO DISTINGUISH YOU FROM ANOTHER @MEPRAGENCY l #MEFACTOR
- 4. WHAT IS YOUR PERSONAL BRAND? • SELF-PACKAGING • WHAT ARE YOUR CURRENT IDENTIFYING MARKS? • HOW DO YOU WANT TO BE SEEN? @MEPRAGENCY l #MEFACTOR
- 5. HOW TO ENHANCE YOUR PERSONAL BRAND • OUTLINE HOW YOU WOULD LIKE TO BE DEFINED • TEACH PEOPLE HOW TO RECEIVE YOUR NEW BRAND • CREATE YOUR BIO THAT INCLUDES PERSONAL & PROFESSIONAL ACCOMPLISHMENTS • NEED HELP? ENLIST A PERSONAL BOARD OF DIRECTORS @MEPRAGENCY l #MEFACTOR
- 6. HOW TO ENHANCE YOUR PERSONAL BRAND VIA SOCIAL MEDIA • SM IS YOUR FIRST LINE OF DEFENSE • FIRST THINGS FIRST UNDERSTAND SM (AND HOW YOU WILL USE IT) • TWITTER l FACEBOOK l LINKEDIN l PINTEREST l YOUTUBE l BLOGGING @MEPRAGENCY l #MEFACTOR
- 13. HOW TO ENHANCE YOUR PERSONAL BRAND VIA SOCIAL MEDIA • SM IS YOUR FIRST LINE OF DEFENSE • FIRST THINGS FIRST UNDERSTAND SM (AND HOW YOU WILL USE IT) • TWITTER l FACEBOOK l LINKEDIN l PINTEREST l YOUTUBE l BLOGGING • DETERMINE THE “LOOK” • SUMMARIZE YOUR BIO • ADD LIKE-MINDED FRIENDS/FOLLOWERS @MEPRAGENCY l #MEFACTOR
- 14. HOW TO ENHANCE YOUR PERSONAL BRAND VIA COMMUNITY • OUTLINE YOUR “CAUSE” • ALIGN WITH 2-3 ORGANIZATIONS • 1-2 CIVIC/COMMUNITY • 1-2 PROFESSIONAL • 1 SOCIAL • ACTIVELY PARTICIPATE IN A COMMITTEE • BECOME A REPRESENTATIVE FOR YOUR “CAUSE” @MEPRAGENCY l #MEFACTOR
- 15. HOW TO ENHANCE YOUR PERSONAL BRAND VIA AWARDS/ACKNOWLEDGMENTS • DON’T BE AFRAID TO BE RECOGNIZED FOR YOUR WORK • SHARE WITH OTHERS THAT YOU WOULD LIKE TO BE NOMINATED • GIVE VITAL TALKING POINTS TO YOUR BOD AND OTHERS @MEPRAGENCY l #MEFACTOR
- 16. HOW DOES YOUR BRAND TRANSLATE IN YOUR BUSINESS • YOUR CUSTOMERS WILL APPRECIATE YOU MORE • YOU WILL STAND OUT IN A CROWDED ROOM/FIELD • YOU WILL BECOME AN ACTIVE RESOURCE • YOUR STRATEGIC MOVES WILL CAUSE YOUR BUSINESS TO GROW @MEPRAGENCY l #MEFACTOR
- 17. FINAL THOUGHTS • OUTLINE GOALS AND SEE THEM THROUGH FOR 2-3 YEARS MINIMUM • CREATE A PERSONAL BOARD OF DIRECTORS THAT CAN ENHANCE YOU PROFESSIONALLY • PEOPLE DO BUSINESS WITH PEOPLE • MAKE STRATEGIC DECISIONS ABOUT EVERYTHING • SHARE YOUR VISION FOR YOU AND YOUR BRAND WITH OTHERS • REMAIN AUTHENTIC • ALERT YOUR BOD TO YOUR ACTIVE CHANGES @MEPRAGENCY l #MEFACTOR
- 18. Questions? @MEPRAGENCY l #MEFACTOR THE ME FACTOR: PR FOR YOU AND YOUR BRAND