1. Alignment & Vector Art
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3. SOFTER SENSE OF LINE STRONGER SENSE OF LINE
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4. Typographic Alignment
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6. Justified
Makes a clean, even shape on page
Best when you have a lot of text
Used often in magazines, newspapers, and other
publications (not web)
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8. Centered
Formal & classical
Organic shape on page
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11. Flush left (ragged right)
Follows natural flow of language
Avoids spacing problems of justified text
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13. Flush right (ragged left)
Departure from familiar reading progression
Makes for effective captions, sidebars, and
marginal notes
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15. Purpose of alignment
To UNIFY & ORGANIZE the page
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16. Good rule of thumb: Every type element on the
page should be aligned with at least one other
type element
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17. Vector Art
One of the two major
types of 2D art
Images made up of
many individual,
scalable objects
Always high quality
because it is
resolution
independent
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18. When is it used?
Logos
Shapes
Maps
Illustrations
Icons/Symbols
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