1. Development of AncillaryDevelopment of Ancillary
TextsTexts

2. Advertisement- Poster styleAdvertisement- Poster style
We took several photos in different locations to
find which best suits the codes and conventions
we are aiming to employ and what effects we
could create in the ancillary texts. We decided the
location shown in both these photos was most
appropriate in comparison to, the person acting as
our artist, sitting on the floor or in a corridor, for
example. In this location the red curtains as a
background comply with the theme of red
throughout this production.
This photo would act as the main background to
this advertisement to be edited and altered to fit
the desired look. The process of this shall be
outlined in the following few slides.

3. This is another of the photos we took in this
location, however the props (or lack of) are more
appropriate, whereas the expression of the artist
is not. Therefore the prop of the flowers have
been cut from this image and edited into the
original alternate image (shown on previous
slide).
The clear surface by the feet is also more
desirable than the clutter in the other photo, so
this aspect was also incorporated into the original
image.
Furthermore the radiator and blank wall in the background does not look very
appealing so the image was altered to extend the curtains to the floor. This
includes the blank wall behind the wooden ‘shelf’.

4. As wings of this design shall be worn in the
music video they have been inserted into
this poster as though the girl in the photo is
wearing them. The wings were cut out of
the photo below. In photoshop the wings
were then edited to look darker and fit the
colour scheme of the poster more
appropriately.
The logo of our
production name
was inserted into
the poster the
same way as the
inside of the CD
cover

5. We next inserted the text and edited it to look
like different textures and styles.
A shadow effect was applied to “So much for
MY HAPPY ENDING” as it is appropriate to our
continuing themes.

6. Front of CD caseFront of CD case
The front of the CD case was
created by cutting out the head
and neck of the singer from
another photo taken for these
ancillary texts. It was then edited to
make the colours come across as
more bold than in the original
picture. The face of the singer was
used as part of the ‘star
construction’ which is where the
continuation of the association of
the track with the singer is
portrayed; a style and look is
created for the artist. The
audience then link this style easily through the different formats which the artist is
shown: the music video and in this case, the CD case and poster.

7. The wings in the background were inserted from the same cut out as the one
used in the poster advertisement, however were completely filled out in one
colour, therefore to continue with the bold ‘look’ the brightness and contrast have
been altered to make this part of the ancillary text appear as a direct contrast
with the background.
The petals and rose were cut out of other photos and inserted into the frame. A
few of the petals were also edited to look darker.
The title of the track “My Happy Ending” and the artist’s name “Avril Lavigne”
were inserted with red text over the top of the images to appear clearer on the
background of predominantly black and white.
The black random lines were inserted to create the effect of it having been
slashed. Therefore distorting the image.

8. Inside of CD coverInside of CD cover
The photo was taken in the dark with the standard flash on the camera. This was
the create the idea of perspective and shadow in the distance. It also shows the
reflection of the keys in the piano. (A theme of our music video)
We cropped this image to the size appropriate to fit the inside of the CD case and
inserted the lyrics of the song in red text. We used the colour red because it
stands out clearly from the black and white background and red is one of our
themes throughout all aspects of the music video. This is due to the connotations
it holds and their association with the modern rock genre.

9. The text did not fit in one column and be large enough to read clearly so we
created a new text box and cut some of the text across.
We found that the text looks more aesthetically pleasing when centralised.
To the red text we then added the white shadow effect. This gives the idea of
smoke and incorporates another of our continuing themes.
We next added our logo which was created separately in Photoshop to make it
easy to pull across into our other
Photoshop files, where our ancillary
texts have all been created.

10. Back of CD caseBack of CD case
This photo was taken at the location of one of
the flashbacks. It represents several things
with the changing colour of the leaves. The
leaves die, like the relationship has in the
storyline of the music video. Autumn
represents change through the changing of
the leaves and essenially the landscape as it
would metaphorically to the characters in the
music video.

11. This photo has been used as
the background to this aspect
of the ancillary text. It has
been manipulated by
converting it to black and white
and changing the brightness
and contrast to enhance the
shadows.
We inserted text with the title of the song, and the length of it, in time. A further
text box was inserted saying ‘Avril Lavigne’, the artist.
We changed the colour of the text to red to continue with the colour themes
throughout this project, in conjunction with the connotations associated with
these themes. This also means the text stands out and can be read more easily

12. Here is where three photos
have been inserted and
changed into black and white
The third photo (at the
bottom) has been scribbled
over with a rubber to distort
the image while still being
able to tell what it was
supposed to show originally.
This reflects the contents of
our music video. There is a
scene in it where the girl in
the flashback scribbles out
some photos, as though
attempting to erase the past.