Video Marketing Fast Start Guide For Entrepreneurs

Confidential "Beginners Guide"
Video Marketing Fast Start
Guide For Entrepeneurs
by Chris Archer

Video Marketing Fast Start Guide For Entrepreneurs

Disclaimers / Legal Information

All rights reserved. No part of this book may be reproduced, stored in a retrieval
system or transmitted in any form or by any means, without the prior written
permission of the publisher, except in the case of brief quotations for the
purpose of writing critical articles or reviews.

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The author and publisher have made every effort to ensure the accuracy of the
information herein. However, the information contained in this book is presented
without warranty, either express or implied.

Trademark Notice

Rather than indicating every occurrence of a trademarked name as such, this
book uses the names only in an editorial fashion and to the benefit of the
trademark owner with no intention of infringement of the trademark.

Copyright Information

©2011 Chris Archer
http://videomarketingtips.net

2 This report brought to you by: Chris Archer – http://videomarketingtips.net


Table of Contents

Introduction........................................................................ Page 3
Why Video Marketing? ……..…………………….………………………. Page 4
Don't Have A Website? Do You Need One?…………….…….. Page 5
What Type of Video?........................ ………………………….. Page 6
What Equipment Do I Need?……………..………….………………….. Page 7
Making Screencasts………………………..……………………………… Page 9
Hosting your Videos …………………….…………….………… Page 10
Where Do We Go From Here?…………………………………………… Page 11



Introduction
As a fellow entrepreneur, I can empathize with your ambition to learn about and
start a project using video marketing as a core strategy in your business. We
each have a different project in mind and will be using video to achieve different
ends. So I will keep to the broadest and most basic aspects of video marketing in
this report.
More and more people see video as the future of marketing as the popularity of
video sharing sites like Youtube increases. Many business websites now greet
their prospective customers with a video introduction on their landing page.
Others have sales pages that consist of just a video and a payment button.
Video is now used for several aspects of business. It can do the selling but it can
also be the product or can be used to train staff etc. Whatever reason you have
decided you need to be able to do this stuff will only be one of the ways you end
up using it that’s for sure. Google decided video was the future as long ago as
2006 when they bought Youtube for $1.65 billion. Youtube now plays more that
2 billion videos per day and still increasing. Is it time for you to get in there too?

The popularity of web-enabled phones (like the iPhone) will only add to these
numbers as more and more people access the internet via their phones.
Something to bear in mind when making your videos is to make sure the file is in
a format that will play on peoples handsets.

It's for this reason that I wrote "Video Marketing Fast Start Guide For Budding
Entrepreneurs." To give you a clear understanding of what "Video Marketing" is
and why it's something you should get involved in.

To your success,

Chris Archer


Why Video Marketing Anyway?
"Video Marketing" is a rapidly growing aspect to business. Human nature
dictates that most people will watch a video when they won’t read a book.
People are for the most part lazy so because watching involves less effort than
reading they are more likely to take on board information from a video than they
are from a report or an ebook. Of course some people prefer to read so if you
can it is always a good idea to offer both.

Internet Marketing Experts have realized over the last two years that they get
better results by using video on their sales pages than they do by using the long
and hype filled sales letters.
Firstly, because it takes less effort on the part of the customer and secondly,
because it gives the seller a chance to form a relationship with the buyer. If you
can insert your personally into the video so that the customer feels he knows,
likes and trusts you so much the better. It is a common practice now to run a
series of videos run over a week or so launch a product or sell an item. It gives
the seller time to get a few jokes in and generally get the buyer to like him
before whacking him over the head with the hard sell at the end.

To cut a long story short, people are using video to sell anything and everything
and some even starting their own channels to do it. It is popular now and will
only increase. If you catch up now you will have an advantage over your
competition that can give you a head start in most lines of business. There are
literally hundreds of different ways that a business might benefit from an
increase in internet exposure that using video brings to the table.



Don't Have A Website? Do You Need One?
Please excuse me if I am talking to you as though you don’t know anything and
you are passed this stage but I am going to assume you have nothing for the
purposes of this exercise.

You may not need a website if your plan is to market somebody elses product as
an affiliate and work on commission but if you plan to sell your own product the
chances are you will need a website.

If you don’t have a website and need one then you are going to need a domain
name for your website and hosting. A common place to buy domains is ‘Go
Daddy’ and they are very good. I prefer Namecheap personally because you get
slightly more for your money and less email driving you mad to buy something
else. As far as Hosting is concerned there is lots of choice but I recommend
Hostgator because they are very affordable and have a 24/7 helpline that has
been excellent whenever I have had a mental block. I have several websites
hosted on Hostgator and can’t fault them at all.

Of course, you could always test out your video making on a free site first. It is
only delaying the inevitable if you are serious but if you are short on confidence
you can use a free website such as Blogspot or Weebly as a testing ground. Of
even a Facebook “Fanpage" could be used to display your work.

If you already have a fanpage for your business, you'll need to be able to adapt
the default layout to suit your needs. That is easier than it looks. Facebook
allows businesses to customize their fanpages in a number of ways and doing so
is a great idea!

You can add custom graphics to build your brand, videos that excite your visitors
and deliver your message in a fresh, new way or even add the ability to capture
email leads direct from your fanpage!



What Type of Video?

Now it is time to get yourself a plan of action. The best results will come if you know
what you want to end up with before you start. Many people will just start because they
have half a plan, then lose their way and give up. If you can map out what you are
trying to achieve before you start your chances of success will greatly increase.

Do you want to film yourself selling the product or would you rather do a screencast?
Many people don’t want to be in front of the camera so perhaps make a screencast
often by using a Powerpoint presentation. All this stuff depends on how you feel and
what you are trying to achieve.

For video in its simplest to prepare form you should try out Animoto . This is a free
service that allows you mix still picture images and text images together to form a video
set to music. The software mixes it all up for you and puts it together to make fab little
videos in only a few minutes. Videos up to 30 seconds long are free. For longer videos
there is a low cost annual membership. It is a great place to start and it costs nothing
to give it a try. Don’t forget to title the video with whatever your keyword is for
maximum effect.

If you have Microsoft Office 2010 you can make a Powerpoint presentation in that
application and there is a facility to record your slides as a video and even narrate. I
like to put the audio on after in Camtasia but you don’t need to.

Screencasts are a now widely used in marketing both on sales pages to explain the
proposition and also as the product itself particularly if the product is some sort of
training that can be explained with a video.

Or if you are very brave you can put yourself in front of the camera and engage the
customer in your project. This can be the most effective of all if you get your
personality to come through and get the viewer to know, like and trust you. Empathy is
always important when selling anything with video. A common way to achieve this is to
run a short series of videos spaced over a few days that gets your customer used to
you and trusting you to deliver when you whack him with the hard sell at the end.



What Equipment Do I Need?

If you think you might like to start making videos for business or for fun and you
don't want to splash out on expensive equipment here are a few pointers. You
can make decent videos with reasonably priced equipment.
Rather than confuse things I am just going to give you one example of what
could get you up and running without breaking the bank.

There are 3 main considerations that need covering. Those being

• the video camera itself
• audio
• lighting

Video Camera

Kodak Zi8 HD Pocket Video Camera - Black

This is a fabulous camera for the price of somewhere around $150 depending
when you are reading this . It is HD and has some digital stabilization capability
that helps out if you get the shakes while filming. More important still is that it
has a mic input.

Kingston SDHC 16GB Class 4 Flash Memory Card

You are going to need an SD card too and this one is not too expensive either.

Joby Gorillapod Magnetic. Flexible Tripod for Compact Cameras With Magnetic
Feet GPM-01

An inexpensive tripod that again will help you with steadying your video and
avoiding unnecessary shakiness. The film will look more professional and your
viewers won't feel seasick!
Tiffen Davis and Sanford Vista EXPLORERV 60-Inch Tripod

Another great option on a tripod that is about $50



Audio

Sony ECM-DS70P Microphone - Stereo Plugin Power - Key

If your sound isn't crisp on your video it will detract from even the best camera
work. The built in mic is ok but if you want to make sure you have a good sound
use a separate one with a cable. This is a good one but you can buy good
alternatives cheaper if you look around.

Audio Technica Microphone atr -3350

This hide away microphone can tuck behind your lapel and record great quality
audio for your videos. Best of all it is less than $50 if you
are quick.

Lighting

The lighting is a integral part of taking good video. Professional lighting is
expensive so I would recommend to get started to go a DIY store like B&Q in the
UK or Home Depot if you are in the US and buy workers lighting which you can
direct from free standing . If you don't get enough light on your pictures you are
heading for a poor result.

I hope this information helps you get started



Making Screencasts

There are several software programmes used to make screencasts and the most
widely used ones are made by a company called Techsmith.

If you are feeling your way and budget conscious then there are two pieces of
software that you can use free. Firstly Jing allows you capture your computer in
either still image or video form up to a maximum of 5 minutes. Keeping videos
short is no bad thing because it helps with keeping people engaged. Also people
are more likely to watch if they can see it is only a few minutes.

The other two programmes are Camstudio and Camtasia. Camstudio is the little
free brother of Camtasia that is a great free resource that enables you to get
your screencasts online add soundtracks etc.

Camtasia is the all singing and dancing version which costs around $300 but is
used by most people that decide they are serious about making screencasts.
There is a 30 trial with free access to give you the opportunity to evaluate the
product.

If you are serious about using Camtasia probably the best money you will ever
spend is on the Learn Camtasia Course that takes all the challenges out of
learning this stuff. Lon Naylor is the ‘go to’ expert in this field and he has a
superb course that makes things a whole lot simpler.



Hosting Your Videos

Now that the videos are in the can you have to decide how you are going to get
them out on the internet. If you have website of your own you will want to put
them on there.
You have a few options in achieving this. You can upload the video to your own
site, you can upload the video to a video sharing site like YouTube or you can
use specialist video hosting. Ideally, get it on to several Video Sharing sites.
I would recommend putting it on YouTube and using their embed code to put it
on your site as the simplest starting option. Once you have your offer up and
running you can always review your options. If you have a series of videos make
sure you have found a way of sequencing them for your customers. Remember
planning is key.



Where Do We Go From Here?
Hopefully, you have a greater understanding of what you can do and what you
want to do after reading this report. There are always challenges when work is
involved but you can be sure that there is nothing in this report that you can’t
do. If you have a mental block about anything I would suggest get up and walk
away for a few minutes and then come back for another look. All of this stuff is
not much more than pointing and clicking and I know you can do that.
It is common to assume that things are more complicated than they actually are
so don’t be put off if you hit a wall for a few minutes.

If you can master this you will open your mind up to all sorts of possibilities and
work can be fun instead of work if you are very lucky.

Get Started !

If you have any challenges feel free to contact me and I will try to point you in
the right direction. Email me mailto:chris@videomarketingtips.net


Video Marketing Fast Start Guide For Entrepreneurs

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Video Marketing Fast Start Guide For Entrepreneurs