1. ANALYSES OF BUSINESSES ON TWO
DIFFERENT SETTINGS
Group Members: Kimberley Ee Sze Ann,
Chia Sue Yi,
Cheong Siew Ying,
Yap Kar Juen,
Cheah Teck Wei
Chua Chang Yeong.
Research topic: Traditional Penang Biscuits
Module: Effective Public Communication (FCOM0102)
Session: September 2013
2. CHOSEN BUSINESSES AND THEIR SETTINGS
Tong Hoe Seng
Wah Thai
Location: Lebuh Kimberley, Georgetown, Penang
Jalan Gottlieb, Georgetown, Penang
Shop type: Small stall
Large shop
3. Background
Tong Hoe Seng
Wah Thai
Limwahthai.com, 2014
• 60 year old business.
• Started in 1954.
• Has existed since before World
War II.
• Family-owned, passed down from
father to daughter.
• Current owner has run the
business for 30 years now.
• 40 year old business.
• Started in 1977.
• 32 years of established
experience and reputation.
• Employs dozens of workers .
4. Competitors
Tong Hoe Seng
• Other stalls selling similar
products.
• Many of such stalls exist e.g.
Soon Seng.
• These similar stalls are all located
very close together.
Tong Hoe Seng
Lebuh
Kimberley
Pin Kuan Enterprise
Soon Seng
5. 1926heritagehotel.com, 2014
Competitors
Wah Thai
• Other stalls selling similar
products.
• Small stalls e.g. Tong Hoe Seng
and Soon Seng which may sell for
cheaper prices and are more
easily accessible (located at
tourist areas).
• Other large companies selling
Ggmu.blogspot.com, 20
similar products in Georgetown.
09
Him Heang
Limwahthai.com, 201
4
Wah Thai
Ghee Hiang
7. Obstacles/Challenges
Tong Hoe Seng
• Many competitors exist in the form
of other stalls selling similar
products.
• Different stalls may be able to
offer cheaper prices.
• Different stalls sell larger ranges
of products and therefore can
attract more customers.
Wah Thai
• Many competitors exist in the form
of other stalls selling similar
products.
• Smaller stalls offer cheaper prices
due to cheaper packaging.
• Smaller stalls know their
customers on a personal level
therefore having the advantage of
customer loyalty.
8. Nature of Business
Tong Hoe Seng
• Small local business.
• Main products are home made
traditional biscuits.
• Family-owned business.
Wah Thai
• Large business.
• Main products are traditional
biscuits but also offers a large
range of other local food
products.
9. Strategies Used
Wah Thai
Tong Hoe Seng
• Produce original homemade
traditional biscuits.
• Maintain customer loyalty.
• Sell near tourist areas.
Gourmet Garden, 2014
Popular food street located close to many
hotels
• Large business.
• Main products are traditional
biscuits but also offers a large
range of other local food
products.
Kevin & Profile, 2009
Packeted Bah Kut Teh is another popular
Wah Thai Product
10. POPULARITY
Tong Hoe Seng
• Ordinary biscuit shop
• Attract customers among
neighborhood with enthusiasm
Wah Thai
• High popularity
• Advertising through newspaper
and magazine
• Winner of FOODSION's Magazine
Award
• Famous Tourist Place
11. SERVICES
Tong Hoe Seng
• Owner runs the business by self
• Enthusiasm and grateful
• Customers feel warm while
interact with the owner
Wah Thai
• Business executed by dozens of
employees
• High efficiency and systematic
13. REFERENCES
1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang
malaysia. [online] Retrieved from: http://www.1926heritagehotel.com/him-heang-famous-for-their-tambunbiscuits/ [Accessed: 11 Jan 2014].
Dodol-mochi.blogspot.com. (2009). Dodol & mochi | where east meets west ...: "my sweet malaysia": tambun
biscuits or tau sar beng 淡汶豆沙餅. [online] Retrieved from: http://dodol-mochi.blogspot.com/2009/08/mysweet-malaysia-tambun-biscuits-or.html [Accessed: 11 Jan 2014].
Facebook. (2014). Lim wah thai local food products. [online] Retrieved from:
https://www.facebook.com/pages/Lim-Wah-Thai-Local-Food-Products/296988758761 [Accessed: 11 Jan 2014].
Ggmu.blogspot.com. (2009). Get a life!: ghee hiang,penang. [online] Retrieved from:
http://ggmu.blogspot.com/2009/03/ghee-hiangpenang.html [Accessed: 11 Jan 2014].
Gourmet Garden. (2014). Gourmet garden. [online] Retrieved from: http://www.gourmetgarden.com.my
[Accessed: 11 Jan 2014].
II, A. (2014). Going to penang? bring back some tambun biscuits!. [online] Retrieved from:
http://www.visitpenang.gov.my/portal3/where-to-eat/where-to-eat/1511-going-to-penang-bring-back-sometambun-biscuits.html [Accessed: 11 Jan 2014].
Kevin, C. & Profile, V. (2009). The podanys | welcome to our world: bak kut teh night!. [online] Retrieved from:
http://thepodanys.blogspot.com/2009/02/bak-kut-teh-night.html [Accessed: 11 Jan 2014].
Limwahthai.com. (2014). Welcome to lim wah thai local food marketing sdn bhd. [online] Retrieved from:
http://www.limwahthai.com/aboutus.asp [Accessed: 11 Jan 2014].
Penangstreetfood.com. (2014). Battle of the biscuit: ghee hiang v him heang | penang street food | penang
delicacies. [online] Retrieved from: http://penangstreetfood.com/2010/12/battle-of-the-biscuit/ [Accessed: 11
Jan 2014].
Penang-traveltips.com. (2014). Kimberley street (lebuh kimberley), george town, pulau pinang. [online]
Retrieved from: http://www.penang-traveltips.com/kimberley-street.htm [Accessed: 11 Jan 2014].