This document discusses four segments of tablet users: The Workforce, The Sociables, The Gamers, and The Scholars. It provides details on the key benefits and features for each segment. The Workforce uses tablets for work efficiency, productivity, and communication. The Sociables' main benefits are entertainment and social networking. Gamers' benefits center around video games, TV, and music. Finally, The Scholars' benefits involve school-related tasks like note-taking and accessing course materials on the go.

1. ALABAMA
The Workforce: Kimberly Bak, Robin Bahn, and James
Bahbah
The Sociables: Rudy Ayon, Brittany Arvayo and Mariana
Arreola
The Gamers: Flavio Arellano and Jennifer Allen
The Scholars: Jamie Aparicio and Ravi Ahir

2. THE WORKFORCE

3. THE WORKFORCE USERS
Benefits:
• Efficiency and convenience
• Increase productivity by better monitoring inventory
• Check emails
• Take orders from restaurants
• Present and develop company presentations
Features:
• Internet access
• Lightweight (most weigh less than 2 pounds)
• Digital pen for notes
• GPS navigation/Maps
• Applications (flight tracker, calculator, travel organizer)

4. THE
SOCIABLES

5. THE SOCIABLES
Benefits:
• Watch movies
• Read e-books
• Social networking
• Online shopping
• Browse the internet
• Listen to music
Features:
• Wi-Fi / Bluetooth
• Camera (Take picture and make videos)
• E-reader books
• Social Networking Applications (Ex. Facebook, Instagram &
YouTube)
• Music Library

6. The
Gamers

7. THE GAMERS
Benefits:
• Play video games
• Play educational games
• Watch tv shows/movies
• Listen to music
• Draw pictures
Features:
• Lightweight
• Digital pen for drawing pictures
• Easy interface
• Gaming Applications (Ex. Angry Birds & Draw
Something)

8. THE SCHOLARS

9. THE SCHOLARS
Benefits:
• Taking notes in class
• Check emails
• Access Blackboard
• Portability
• Develop group presentations
• School tasks
Features:
• Applications (ex: calculator, organizer, spreadsheets)
• Internet access
• Wi-Fi capability
• Digital pen (Make notes)

10. CHART OF THE FOUR SEGMENTS
The Workforce
The Sociables The Gamers
The Scholars
Principal Benefit
Sought
Make operations
more efficient and
increase
productivity
Sophisticated
entertainment,
social
networking,
keeping up with
technology
Entertainment Perform various
school tasks on
the go
Demographic
Correlate
Business owners
and employees
Youth, Teenager
and Adults
Youth,
Teenagers
and Adults
High school and
college students
Psychographics Entrepreneurs High sociability Tech Savvy Studious
Behavioral
Correlate
Goal setters,
Professional and
adapters
Networkers Heavy uses of
video games
On the go
students