1. Jimmi’s Bar & Grill
Marketing Efforts
By: Kimberly & Kristen Bak

2. •Company Developments
•Photoshop Graphics
•Local Search/Directories
•Social Media
•Mobile Marketing
•Website/Website SEO
Outline

3. Company Developments
• Mission Statement: is to give the highest level
of service to ensure customers have fun and
keep coming back
• Slogan: “The Night You Will Never Remember
at a Bar You Will Never Forget”
• Created AdWords Campaign, Marketing Plan,
and Website

4. Daily Drink Special Advertisements

5. Special Events Flyers

6. Google Analytics
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January 2014 Website Visits
Series1
March 2013: Linked Google Analytics to the Jimmi’s Bar & Grill Website

7. Local
Directories

8. Yahoo Local Listing

9. Bing Business Listing

10. Yelp Page

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Yelp Customer Leads
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12. Foursquare

13. Manta

14. Local
Search

15. Sports Bars Fullerton

16. Cocktail Bars Fullerton

17. Google Maps
•February
2014:
Submitted
changes for
adding
website and
category

18. Social
Media

19. Implementations
• Implemented the 5
social media sites using
Hoot Suite
• Created the Facebook
Fan Page and
established the Jimmi’s
Bar & Grill Check-In
location
• Created the LinkedIn
group page

20. Hoot Suite

21. Facebook Fan Page

22. Facebook Friends Page

23. Twitter
•951 Followers
•Daily
informative
Tweets
•Website links
to Twitter
page

24. Google Plus Page

25. LinkedIn Group Page

26. Mobile
Marketing

27. Happy Hour Finder

28. Website
Seo

29. Website Overview
•Website was created By: Kimberly, Kristen
and Vincent using WordPress
•March 2013: Created website from scratch
•February 2014: Developed meta
descriptions and meta keywords strategy
•February 2014: Corrected all Title tags and
URL’s to match
•2013-2014: Many changes were
implemented
•Website consists of 7 pages

30. Home Page

31. Home Page Descriptions
Description <meta name =“description” content= “Cocktail bar located
in Fullerton, CA serving a wide variety of beer, shots,
shooters wine, and mixed drinks. Serving daily drink
specials."
Keywords Bars in Fullerton, Beer and drinks, cocktail bar Fullerton, drink
specials orange county, Fullerton bar
Title Tag Jimmi's Bar and Grill - Fullerton, CA
URL http://jimmisbarandgrill.com/

32. Jimmi’s Bloggin’

33. Jimmi’s Bloggin’
Description <meta name =“description” content= “Your Local Fullerton
Bar and Grill”>.
Keywords None (Due to blog post roll)
Title Tag Jimmis Bar and Grill
URL http://jimmisbarandgrill.com/blog

34. Menu

35. Menu
Description <meta name =“description” content= “We offer mixed
drinks, daily drink specials, shots, shooters, wines, draft
beer and bottle beer.”>
Keywords Beer, gin, rum, shots, tequila, vodka, whiskey, wine
Title Tag Menu
URL http://jimmisbarandgrill.com/menu

36. About Us!

37. About Us!
Description <meta name =“description” content= “Established cocktail
and sports bar in Fullerton, CA.”>
Keywords Best bar in Fullerton, cocktail bar orange county, mixed
drinks orange county, sports bar orange county
Title Tag Sports and Cocktail bar
URL http://jimmisbarandgrill.com/about-us

38. Plan A Party

39. Plan A Party
Description <meta name =“description” content= “We host birthday
parties, graduation parties and more. Host a private event
for your next occasion at Jimmi’s Bar in Orange County.”>
Keywords Party hosting, private events, private parties, private party
orange county, private party planning orange county
Title Tag Plan A Party!
URL http://jimmisbarandgrill.com/plan-a-party

40. Daily Drink Specials

41. Daily Drink Specials
Description <meta name =“description” content= “Daily drink specials
include Patron shots, Well Drinks, Jager shots, Jack Daniels,
Washington Apples, Cherry Bombs, and Fireball shots.”>
Keywords Cherry Bombs, Fireball shots, Jager, Patron, Washington
Apples
Title Tag Daily Drink Specials
URL http://jimmisbarandgrill.com/daily-drink-
specials

42. Contact Us

43. Contact Us
Description <meta name =“description” content= “Jimmi’s Bar and Grill
is located in the heart of Fullerton, CA in Northern Orange
County! Our address is 500 Raymond Ave Fullerton, CA
92831.”>
Keywords Beer bar, Downtown Fullerton bar, Jimmis Bar Fullerton
Title Tag Contact Us
URL http://jimmisbarandgrill.com/contact-us