Lexus is the top selling Luxury automaker in the U.S. and belongs to the global Toyota family, whose members together constitute the world’s third-leading automaker. Lexus has a focus on innovation. Lexus wanted to encourage and inspire its audience to innovate in their own personal lives as well. Lexus launched their L Studio website to share a collection of original web clips from art, culture, design, science, entertainment, architecture, and beyond. To view more Oshyn, Inc Success Stories in Flash visit: http://www.oshyn.com/work.html To download more Oshyn, Inc Success Stories visit: http://www.oshyn.com/resources/success-stories.html

1. Creating a Webby Award Winner

2. Creating a
Webby Award
Winner
The Challenge
Lexus is the top selling Luxury automaker in the U.S. and belongs to the global
Toyota family, whose members together constitute the world’s third-leading
automaker. Lexus has a focus on innovation. Lexus wanted to encourage
and inspire its audience to innovate in their own personal lives as well. Lexus
launched their L Studio website to share a collection of original web clips from
art, culture, design, science, entertainment, architecture, and beyond.
The previous L Studio site experienced less than optimal performance that
prevented it from truly achieving 100% of the results that the team had hoped
to achieve. The result was a decrease in support, participation and overall
traffic to the site.
Some of the performance issues experienced:
• Less than optimal SEO
• Non-rigid data-structures allowing some videos or series to either have
or omit attributes applicable to that video
• Inconsistent site performance
• Current web design and information architecture did not meet today’s
requirements
• Less than optimal video quality
• Difficult for content contributors to add videos as they always had to
rely on technical people
The Solution
Team One (Lexus Agency of record) & Lexus selected the Oshyn team to help
them address the issues facing the L Studio website. Oshyn and Team One
partnered to deliver success. Team One provided a new design and information
architecture, while Oshyn focused on the technical implementation.
The technical implementation came with many requirements and challenges:
• There was a requirement that no backend Java code was to be used— the site
needed to be a completely static-HTML site served up by Interwoven Teamsite,
using only client-side JavaScript and Ajax, even for the Search functionality.
• The client also required a very aggressive timeframe to complete the project.
Oshyn mobilized quickly and in the coming months worked very closely with
Team One to deliver a project that would meet the high standards of a major
global brand such as Lexus.

3. The Results
Web visitors can now easily The new L Studio website was launched on time and has received rave reviews
from Toyota, Lexus, their celebrity content contributors, and web visitors alike.
find and experience the L The SEO of the site was improved and is now in the number one spot in
Google searches. The flexibility of the data-attributes and templates allow
Studio website, as it is the content editors to quickly upload and publish content without relying on
technical staff.
number one search result
Customer satisfaction has increased and web visitors can now easily find
and experience the L Studio website, as it is the number one search result
on Google.
on Google.
Lisa Kudrow, one of the site’s celebrity contributors, won a Webby Special
Achievement Award for her outstanding comedic performance in “Web
Therapy.” The Webby Awards is the leading international award honoring
excellence on the Internet.
The Technology
• Interwoven Teamsite
• Flash AS3
• HTML, XML, RSS Feeds
• JavaScript
• Ajax
• Perl
• Omniture
• Akamai
Now imagine what Oshyn can do for you!
523 W 6th Street, Suite 330, Los Angeles, CA 90014 1.888.483.1770 www.oshyn.com newbusiness@oshyn.com

4. About Oshyn, Inc.
We power innovation with a dynamic blend of strategy, design, technology
and talent, and have built a reputation by helping some of the world’s most
recognizable brands realize their business goals by delivering innovative
and intuitive business solutions for the web, mobile devices and emerging
technology platforms.
Headquartered in Los Angeles and with a presence in Baltimore and Quito,
Ecuador, Oshyn is partnered with the world’s most respected technology
providers and traditional agencies to help some of the most recognizable
brands in the world such as Best Buy/Geek Squad, Carmichael, Coca-Cola,
Electronic Arts, Epson, Laureate Education, Microsoft, Miramax, RedDot,
Scripps, Volkswagen and Walt Disney, achieve technology success.
About Lexus LStudio
Lexus is America’s best-selling line of luxury motor vehicles and belongs to the global Toyota family, whose members together constitute the
world’s third-leading automaker. Lexus had a focus on innovation. Lexus wanted to encourage and inspire its audience to innovate in their
own personal lives as well. Lexus launched their L Studio website to share a collection of original web clips from art, culture, design, science,
entertainment, architecture, and beyond.
Now imagine what Oshyn can do for you!
523 W 6th Street, Suite 330, Los Angeles, CA 90014 1.888.483.1770 www.oshyn.com newbusiness@oshyn.com