2. All of the events listed on the following slides were created, planned, organized
and executed by Kim Bryden. Events were tailored around promoting Whole Foods
Market core values, promotional and sale items & seasonal/holiday items.
Both internal and external events led to the building of basket size and the increase
of customer count. On average, each internal event brought in an additional
100-200 people per two hours with an increase in sales by $2,000. External events
were strategic in promoting Whole Foods Market core value of healthy eating.