Member of the first class of part time non-resident research fellows at RJI. My research will focus on connecting early-stage companies with the research capabilities of the institute. I'll be bringing in both pre-VC and venture-backed innovations in all areas of digital media across all screens, plus ad tech. Will be incorporating the project under my Real/Inno work as a board member and advisor to startups.

1. Research Initiative,
RJI Institute,
Missouri School of Journalism
Bridging startups in media &
advertising to Corporate
Open Innovation Initiatives

2. Real_Inno is the name for our
yearlong research initiative at the
Reynolds Journalism Institute/Missouri
School of Journalism. It refers to Real
Innovation & Realizing Innovation.

3. the problem we are addressing is the gap between
startups’ disruptive innovations in media & advertising and
corporations seeking outside innovation. How can corporations
better discover the ‘1-in-1000’ startups best suited
to advance their businesses?
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4. • Media & Advertising advisor to
venture-backed companies
• Co-founder Ovative/Group
• Strategy & Innovation executive,
liaison to VC industry, Best Buy
• Founder/partner of two digital
agencies, now owned by
Interpublic Group & Publicis
• M.A. Candidate, Missouri School
of Journalism
• B.A. Strategic Communications,
University of Wisconsin
Kim Garretson
fellow
Hyungjin Gill (Gill)
assistant

5. Advisor list at RealInno.com
Page 5
Advisors from:
WPP/VML
Hanson Inc
Target
Best Buy
Kohler
New York Times
Time Inc
Amazon
Microsoft
Scripps Networks
Real_Inno is
building a group of
Advisors:
From Media,
Agencies, Brands,
VC firms, Other

6. Innovation Segments for our Research
Journalism: News gathering, news production, news
distribution
Audiences: Building audiences, audience engagement
Screens: Innovation across all screens and devices
Channels: Traditional, Web, Social, Mobile, Local
Revenue: All sources
Business Extensions: Media Companies as Retailers, Event
Promoters, other
Advertising Technology
Content and Content Marketing
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7. Real_Inno research is focused on the trends &
tools converging all access points to Emerging &
Traditional Media Channels & Revenue Sources
Traditional Media
Mobile
Search/Digital Media
Consumer
Created Media
Enabling Technologies, Tools &
Platforms
Hardware screens and devices
Social Media
Strategic Communications
Campaigns & Content

8. RESULTSRESULTS
Fellowship
Deliverable
Corporate
Advisors
to
Fellowship
Corporations
Seeking Outside
Innovation from
Startups
Review Best
Practices to advance
companies to next
stages
Review theses for
investment &
deal criteria
Optional: Research
on acquiring investment
capital and talent
Incubators/
Accelerators
Venture Capital
Firms
Real_Inno focuses its research in 3 segments of the
‘sell-side’ startup ecosystem, with equal focus on the ‘buy-
side’ of corporations seeking Innovation from the outside
Review methods for
securing initial revenue
and investments

9. Fellowship Deliverable: New Tools for
Connecting Startups & Corporate Enterprise
Customers
Initial premise for our Fellowship project: Test
the concepts and best practices for a potential
service run by RJI. The service could be an
online index and platform to bridge
enterprises in media, brand marketing and
advertising to startup ecosystems.
Enterprise innovation leaders perhaps could
post their interests in discovering and
reviewing Open Innovation from outside their
own R&D efforts.
Startups, incubators, accelerators and VC
firms could review the enterprise posts and
respond in ways the enterprises request.

10. Real_Inno
contacts
Kim Garretson, fellow. GarretsonK@RJIonline.org. 612-836-8803.
Hyungjin Gill (Gill), assistant, hg42c@mail.missouri.edu .