3. FIRST
A brand is not a logo.
A logo identifies a business in its simplest form via the use of a mark or icon.
4. SECOND
A brand is not an identity.
Identify is the visual aspects that form part of the overall brand.
5. “A brand is a person’s
gut feeling about a
product, service, or
company.”
Marty Neumeier – The Brand Gap
6. Brands are defined by
individuals and relationships,
not companies or markets.
7. We don’t own our brand message anymore!
The consumer owns it!
8. In other words…
ANDIT’S NOT WHAT YOU GOODIT IS
JUST BEING GOOD ISN’T SAY IS!
IT’S WHAT THEY SAY IT ENOUGH
9. Why Is Our Brand So Important?
People have way to many choices and
too little time
Many companies offer the same ‘stuff’
We trust personal recommendations!
Whether you are trying to get a job, make a sale or close a deal; it is all
about YOU being first choice!
10.
11.
12. Is The NEW ROI!
Trust comes from meeting and over delivering on
customer expectations.
13.
14. $2.60 $ .99
Brands that stand out can charge a premium!
19. Be Different – what makes you unique?
Focus – no rabbit trails
Collaborate – takes a village to build a
tribe
Execute – execution not strategy is where
the rubber meets the road.
Be creative!
20. Many Aren’t Getting It
• About 1% of those who are marketing
online GET IT! What are they doing that
you aren’t?
• They DISTINQUISH themselves from the
pack…if you learn how to BRAND
YOURSELF this WILL establish YOU as
both a leader and an authority figure within
your niche.
• Attraction marketing and personal branding
go hand in hand. With attraction marketing
you “attract” others by simply being
yourself. Being “real” with your target
market is the KEY!!
21. • Online branding revolves around YOU!
• Today’s online marketplace is
RELATIONSHIP based.
• You must focus on the needs, wants and
desires of your target market BEFORE
YOURSELF by providing VALUE through
content that is important to THEM!
22.
23. Let’s Tie It Together
This is WHY personal branding is so
IMPORTANT…
People connect with people not brands, products or specific companies. They
do business with those they know, like and trust, which is why
RELATIONSHIP BUILDING is HUGE if you are going to be successful.
More often than not, the brands, products and companies we involve
ourselves with change over time. So as we build relationships by providing
value…WE BECOME THE BRAND.
See why AUTHENCITY and VALUE is so important?
24. If you are going to be IN business online…
LOOK THE PART!
25. Your Online Branded Image
Your logo, tagline, website, Facebook Profile Picture,
Twitter, YouTube, LinkedIn, etc. should all carry the
same theme and message.
Consistency is huge and people will begin to recognize
you just like they would a name brand item such as TIDE
or BOUNTY.
29. The “LOOK” is often the best and last
chance to make a connection!
30. Bottom Line…
Personal Branding, if done right, is the best and most
reliable way to market long term online. If you can build a
powerful personal brand, you will have an incredible
marketing program.
"In fact, in these times of economic uncertainty, a solid
CEO Brand is, perhaps, more important than ever.“
AdWeek
In today’s economy, who are you going to leave your future
to? YOU have the power!
Notas del editor
I want to share with you why BRANDING is huge in today’s online marketplace and how you can brand yourself and your business.
AOL – has adjusted its brand to fit what works now In today’s world we are bombarded with so much information that only that that we relate to and is DIFFERENT sticks out to us. Traditional marketing methods don’t work as well anymore.
Grocery story example…box of cereal 20 years ago – not much competition and your chances of being bought and consumed were pretty good. Enter today’s world, that same box of cereal is competing with MANY other brands for the same market share.
There is a saying that people do business with people they know, like and trust.
Definitely go with a “.com” as that is the most highly used, easily recognized domain extension.
