IDC is a leading global market intelligence and advisory firm providing technology industry analysis and insights from over 1,000 analysts in over 110 countries. IDC surveys over 300,000 technology users annually to deliver unrivaled market coverage and fact-based insights. IDC aims to help clients understand technology opportunities and trends to make informed business planning decisions at every stage.

1. IDC Corporate Overview
Kim Robinson
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

2. IDC Overview
 IDC is the premier independent global market
intelligence, events, and advisory firm for information
technology, telecommunications, and consumer technology
markets (ICT)
 More than 1,000 IDC analysts, including in-house statisticians
and economists, provide global, regional, and local expertise
on technology and industry opportunities and trends in over
110 countries
 IDC has been delivering IT intelligence, industry
analysis, market data, and strategic guidance since its 1964
founding by Patrick McGovern
 Our multilingual, multicultural workforce surveys over 300,000
technology users and decision makers annually, delivering
unrivaled coverage
 IDC is a subsidiary of IDG, the world's leading technology
media, events and research company
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3. IDC Strengths
 Global Perspective
 Worldwide definitions
 Country insights
 Global, regional and country
consistency
 Fact-Based Insights
and Actionable Advice
 Deep Segmentation
 High Quality Methodology
 Customer Service-Focused
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4. IDC Analysts Present in Over 50
Countries
IDC analyzes the future of IT, telecommunications, and consumer
technology markets worldwide, with analysts in over 50 countries
and regional research hubs in: Framingham, Massachusetts; Miami;
London; Prague; Dubai; Singapore; and Hong Kong.
© IDC

5. IDC’s Research Assets are Distributed
Around the World
IDC’s 1000+ analysts are located in all regions around
the world. 49% are located in emerging markets.
EMEA/CEMA
28%
US/Canada
35%
Latin America
7%
Asia/Pacific inc.
Japan
30%
© IDC

6. IDC Value: Analysts Focused on
Analyzing Local Markets
Market presence and relationships drive local knowledge
8% 7%
26% 30%
Latin America
Asia/Pacific
EMEA 35% 28%
North America
31% 35%
Worldwide ICT Spending Percent of 1000+ IDC
by Region, 2010 analysts in each region
Source: IDC Worldwide Black Book Q2 2011, July 2011
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7. Extensive Investment in Primary
Research
Each year, IDC surveys over 275,000
technology users and decision makers around the world
Canada
12,000+
U.S.
EMEA
125,000+
50,000+
Asia/Pacific
70,000+
Latin America
21,000+
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8. IDC Value: Providing Expertise at Every
Stage of Your Business Planning
Market Intelligence Services
• Market size and forecasts
• Market trends
• Vendor performance
Custom Consulting
• Direct analyst expertise
IDC can help with custom
• Competitive analysis projects in any stage
Data Tracking Tools
Electronic tools to
track market data and
deals frequently
Partnering and
Go-to-Market Services Channel Offerings
• Lead generation • Identify key players to
partner with
• Speaking engagements
• Develop partner
• Sales cycle advancement programs
• Independent content for • New channel strategies
marketing and sales collateral
• New delivery models
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9. IDC’s Worldwide Geographic
Coverage
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

10. IDC’s Worldwide Geographic Coverage
Americas (22)
United States
Canada
Latin America
Argentina Honduras
Bolivia Mexico
Brazil Nicaragua
Chile Panama
Colombia Paraguay
Costa Rica Peru
Dominican Rep. Puerto Rico
Ecuador Trinidad & Tobago
El Salvador Uruguay
Guatemala Venezuela
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11. IDC’s Worldwide Geographic Coverage
EMEA - Europe, Middle East, Africa (81)
Europe Middle East/Africa
Austria Bulgaria Bahrain Algeria
Belgium Croatia Israel Angola
Denmark Cyprus Jordan Botswana
Finland Czech Republic Kuwait Egypt
France Estonia Lebanon Ethiopia
Germany FYROM Oman Ghana
Greece Georgia Pakistan Kenya
Ireland Hungary Qatar Libya
Italy Kazakhstan Saudi Arabia Madagascar
Netherlands Kosovo Syria Mauritius
Norway Kyrgyzstan Turkey Morocco
Portugal Latvia UAE Mozambique
Spain Lithuania Yemen Namibia
Sweden Malta Rest of Middle East Nigeria
Switzerland Moldova South Africa
United Kingdom Montenegro Tanzania
--- Poland Tunisia
Albania Romania Uganda
Azerbaijan Russia Zambia
Belarus Serbia Zimbabwe
Bosnia Slovakia Rest of Africa
and Herzegovina Slovenia
Tajikistan
Turkmenistan
Ukraine
Uzbekistan
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12. IDC’s Worldwide Geographic Coverage
Asia/Pacific & Japan (18)
Asia/Pacific
Australia Philippines
Bangladesh PRC
Cambodia Singapore
Hong Kong Sri Lanka
India Taiwan
Indonesia Thailand
Korea Vietnam
Malaysia Rest of A/P
New Zealand
Japan
© IDC

13. IDC Influence:
Media Mentions
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

14. IDC Is the Industry Leader in
Worldwide Media Mentions
January – August 2011
13,043 12,892
14,000
12,000
10,000
8,000
6,000
4,429
4,000
3,273
2,000
1,432
519
0
IDC Gartner Forrester Frost & Ovum Yankee
Sullivan
Source: Factiva
© IDC 14

15. More Information
For more information, please visit www.idc.com
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16. Questions and Future Requests
Please contact … at ...
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