Colorado Festival and Events Association Spring Conference Blackhawk, CO, March 15, 2012

1. New Online & Mobile
Marketing Trends

2. Mobile Devices
In many other
countries,
INTERNET
is your phone…
It is only a matter of
time in the U.S.
before it will be the only internet

3. Mobile Devices: Smartphones
• 1.5 billion of the worlds 4+ billion mobiles phones
are now smartphones (40% in U.S.)
• 3 billion are SMS enabled
• In 2014, mobile internet usage will overtake
desktop internet usage.
• TODAY, more than 50% of all “local”
searches are done from a mobile device
The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011

4. Mobile Devices: Smartphones
• 86% of mobile users are watching TV while
using a mobile phone
• 200+ million (1/3 of all users) access Facebook
from a mobile device
• 91% of all mobile internet use is
“social” related
The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011

5. www.OurMobilePlanet.com

6. Mobile Devices: Tablets
• Apple’s iPad has 75% of the market share
• It is predicted that the iPad and the Android
Informa will be neck and neck at 38% in 2015
• Tablets are the NEW notebook/laptop
The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011

7. Why Social?
• Over 200 million people access Facebook via
their phones
• Who cares?
- the office
- the experience

8. Social & Location-Based
Shopkick

9. Location-Based Marketing:
Foursquare

10. Location-Based Marketing:
Scvngr – do something

11. Location-Based Marketing: Yelp

12. Website

13. Mobile-Optimized Website

14. Case Study:
Newport Beach Film Festival

15. Case Study:
Newport Beach Film Festival

16. Applications

17. Event Specific Apps

18. QR Codes
2D barcodes that connect people with information,
entertainment, and interactive experiences in the digital world.

19. Microsoft Tags
2D barcodes that connect people with information,
entertainment, and interactive experiences in the digital world.

20. NFC
(Near Field Communication)
• File Sharing
• Electronic Business Card
• Electronic Money
• Mobile Gaming
• Friend-to-Friend

21. Bump (part 2)

22. Texting | SMS | MMS
Mashable, Infographic,
August 2010

23. Texting | SMS | MMS
• SMS is the king of mobile messaging – 9
trillion text messages will be sent in 2012
• By 2016, application-to-person (A2P)
messaging will overtake person-to-person
text messaging
(e.g. automated alerts from banks, offers from retailers,
m-tickets is expected to overtake person to person SMS.)
Global mobile statistics 2011: mobiThinking

24. Advertising in Gaming: Who

25. Advertising in Gaming: How
The in-game
advertising
market
(advergaming)
could grow to
$1 billion
globally by
2014!

26. Q&A
Discussion

27. THANK YOU!
Kim Mears
Mears Interactive
303.564.0494
kim@mearsinteractive.com
twitter.com/kimonthefly
Facebook.com/mearsinteractive
Linkedin.com/in/kimhughesmears