This document provides an overview of several popular social photo sharing platforms and their business uses. It summarizes engagement statistics for Facebook, Instagram, Snapchat, and Pinterest, finding that over half of internet users now upload photos online. Facebook posts containing photos receive far more engagement than other content. Instagram has over 150 million monthly users who are highly engaged. Snapchat and Pinterest also see large user bases and engagement. The document concludes with recommendations for using social photo sharing platforms for business, including understanding your audience and giving them behind-the-scenes access in a personal way.

1. SOCIAL PHOTO
SHARING FOR
BUSINESS:
Pinterest, Instagram, Snapchat, Facebook, Twitter
…
Denver SBDC
2|13|14
Kim Hughes Mears

2. Why Photo Social?
54% of US internet users aged
16 and up now post original
photos and videos online, up
from 46% last year, says the
Pew Research study.
or
54% of internet users 16+
upload photos online

3. FACEBOOK
93% of the most
engaging posts on
Facebook in 2013 were
photos.
Compared to:
• 2% by links
• 2% by videos
• 3% by status updates

4. INSTAGRAM

5. INSTAGRAM
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150 Million Monthly Active Users
70% login at least once per day
66% growth from 2012-2013
1.2 Billion (with a “B”) Likes on Instagram per
DAY
Most followed Instagram retailer is
Victoria’s Secret

6. INSTAGRAM

7. SNAPCHAT

8. SNAPCHAT



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Facebook offered to buy them for $3 Billion in
Dec
26 million users in the US
64% of users are under 18
70% are women
400 million Snapchats per day
http://www.snapchat.com/

9. PINTEREST

10. PINTEREST

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70 million users
80% are women (but it is trending slightly the other way)
2.5 Billion monthly Pinterest page views
28% of users have a household income
$75,000+
500,000 Pinterest business accounts
Pinterest is said to refer over 20% of sales to
the world’s major clothing retailers

11. PINTEREST

12. TAKE AWAYS
Know your audience
 What makes you different?
 Put yourself in the place of the viewer
 Give them behind-the-scenes access
 Make it PERSONAL
 Don’t reinvent the wheel
 Utilize analytics


13. THANK YOU!
Kim Hughes Mears
kim@mearsinteractive.com
Linkedin:
http://www.linkedin.com/in/kimberhughes
303.898.2211