Social Media Presentation for Interior Design professionals at the Denver Merchandise Mart. Leveraging social media for professional development, networking, lead generation, research and connecting to clients and community.

1. Creating a Social Media Strategy for Interior Design Professionals Denver Merchandise MartMonday, March 7, 2011 Kim Mears mears:CONSULTING a digital marketing agency

2. Social Media has completely changed the way we communicate with our colleagues & clients

3. Today’s Marketing Myths If I shout loud enough they will listen Build it and they will come “I have 20 years of experience, don’t they KNOW that?”

4. How Do Clients Find You?

5. Almighty Google

6. Find a Niche? Become an Expert Warm & Cozy Rustic Modern Interior Design

7. LinkedIn, the Virtual Business Card

8. LinkedIn Profile

9. Linkedin Applications

10. Linkedin = Professional Development

11. How are you connected?

12. How are you connected Part 2

13. (Letters of) Recommendation

14. Business Promotion

16. More than 900,000 local businesses have active Fan Pages on Facebook

18. Facebook = Professional Development

19. Facebook = Clients

20. Twitter? Really?... REALLY!

21. Twitter for Research

22. Twitter for Trends

24. Mobile Computing - 59% of adults now access the internet wirelessly using a laptop or cell phone

26. Create a strategy – what is your niche, who do you want to reach, why?