Kim jackson brand identity project

1. Sunday, June 19, 2011

3. Brand Identity Project Sunday, June 19, 2011

4. Brand Identity Project By: Kimberly Jackson Sunday, June 19, 2011

5. Brand Identity Project By: Kimberly Jackson Sunday, June 19, 2011

6. ✴ Contents ✴ 1. Brand Name ✴ 2. Logo ✴ 3. Tagline ✴ 4. Corporate Culture ✴ 5. Mantra 2 Sunday, June 19, 2011

7. Arts For Kids ✴ Contents ✴ 1. Brand Name ✴ 2. Logo ✴ 3. Tagline ✴ 4. Corporate Culture ✴ 5. Mantra 2 Sunday, June 19, 2011

18. 3 Sunday, June 19, 2011

19. 3 Sunday, June 19, 2011

20. Arts For Kids 3 Sunday, June 19, 2011

23. Arts For Kids ✴ BRAND NAME ✴ The name of my company is “Arts For Kids”. ✴ “Arts For Kids” is an after-school and summer program designed to teach the fundamentals of audio engineering and introduce various career paths within the audio industry to students. ✴ “Arts For Kids” program is designed to provide positive interactions with both adults and peers, allow students to explore their talents and interests, to develop a skill-set, personal identity, to develop leadership qualities, and to establish self-efficacy and control over their future. 3 Sunday, June 19, 2011

24. Arts For Kids ✴ BRAND NAME ✴ The name of my company is “Arts For Kids”. ✴ “Arts For Kids” is an after-school and summer program designed to teach the fundamentals of audio engineering and introduce various career paths within the audio industry to students. ✴ “Arts For Kids” program is designed to provide positive interactions with both adults and peers, allow students to explore their talents and interests, to develop a skill-set, personal identity, to develop leadership qualities, and to establish self-efficacy and control over their future. 3 Sunday, June 19, 2011

27. Arts For Kids Sunday, June 19, 2011

30. Arts For Kids ✴ BRAND NAME ✴ “Arts For Kids” is an easy name to remember. ✴ The 3D animated musical character captures “Arts For Kids” message. The A is for “Arts”, the 4 is abbreviated for “For” K is for “Kids”! Why the colors? Blue stands for leader, which is what audio is (a universal language). Orange stands for joy and creativity. Purple stands for royalty and ambition. ✴ “Arts For Kids” name is protectable as outlined on USPTO.gov “Arts For Kids” is categorized as both suggestive and descriptive. Sunday, June 19, 2011

31. Arts For Kids ✴ BRAND NAME ✴ “Arts For Kids” is an easy name to remember. ✴ The 3D animated musical character captures “Arts For Kids” message. The A is for “Arts”, the 4 is abbreviated for “For” K is for “Kids”! Why the colors? Blue stands for leader, which is what audio is (a universal language). Orange stands for joy and creativity. Purple stands for royalty and ambition. ✴ “Arts For Kids” name is protectable as outlined on USPTO.gov “Arts For Kids” is categorized as both suggestive and descriptive. Sunday, June 19, 2011

37. Arts For Kids ✴ LOGO ✴ The 3D logo design fits within the laws of shape and ✴ color. The musical notation provides the height and ✴ it’s colors are blue, red, and orange. I believe this will be an effective logo because of its musical implication and inviting fun smile. It represents a happy fun, creative, musical environment. ✴ That’s what “Arts For Kids” is all about! :-) Sunday, June 19, 2011

47. Arts For Kids ✴ Here are 3 examples of logo designs that communicated the very essence of each company in remarkably creative ways. All 3 logos follow the law of color and shape. ✴ Turn On Studios I like how the design embodies the speaker the musical notation and the frequencies up top. The white really helps the artwork to stand out and the typography used in the brand was perfect. The 3 dimensional shades of red with the touch of yellow creates a bright, warm, inviting, and eye catching design. ✴ SoundDog’s logo design is a little simpler but has a strong presence. It to embodies a musical notation combined with a dog to suggest Soundog. The Typography and colors are simple but bold. ✴ I really enjoy the way Harmony Music’s logo embodied the yin and yang symbol to communicate harmony, and the two figures both listening to head phones which suggests music! :-) Sunday, June 19, 2011

48. Painting Movement Painting Movement Sunday, June 19, 2011

49. Painting Movement Painting Movement Sunday, June 19, 2011

50. Arts For Kids Painting Movement Painting Movement Sunday, June 19, 2011

53. Arts For Kids Painting Movement ✴ TAGLINE Painting Movement ✴ Painting Movement is an effective and descriptive tagline because it describes my company in a unique way. Painting is an artistic creation that is unique in and of it’s self. Painting is focused and pays attention to little details that’s unique to the minds eye of the one painting it. Movement represents the essence of what sound is. It’s a universal language that can be understood whether we understand what’s being said or not. Music is a no verbal form of expression that reaches the masses. My tagline is short, simple, easy to say. Sunday, June 19, 2011

54. Arts For Kids Painting Movement ✴ TAGLINE Painting Movement ✴ Painting Movement is an effective and descriptive tagline because it describes my company in a unique way. Painting is an artistic creation that is unique in and of it’s self. Painting is focused and pays attention to little details that’s unique to the minds eye of the one painting it. Movement represents the essence of what sound is. It’s a universal language that can be understood whether we understand what’s being said or not. Music is a no verbal form of expression that reaches the masses. My tagline is short, simple, easy to say. Sunday, June 19, 2011

61. Arts For Kids ✴ CORPORATE CULTURE ✴ The goal of “Arts For Kids” is to provide a high-quality summer and after-school program with the focus on building strong social skills in young adolescents by engaging them in basic hands on audio production training to equip them with a valuable skill. “Arts For Kids” plays an active role in the prevention method to juvenile delinquency by upholding moral and social values by encouraging growth, confidence and positive social behavior in each student. Music education has improved the development of higher-critical thinking skills such as: theory, creativity and grammar. It also improves concentration and the ability to work with others. “Arts For Kids” reduces risks through technological structured coursework in audio production. Sunday, June 19, 2011

62. Arts For Kids ✴ CORPORATE CULTURE ✴ The goal of “Arts For Kids” is to provide a high-quality summer and after-school program with the focus on building strong social skills in young adolescents by engaging them in basic hands on audio production training to equip them with a valuable skill. “Arts For Kids” plays an active role in the prevention method to juvenile delinquency by upholding moral and social values by encouraging growth, confidence and positive social behavior in each student. Music education has improved the development of higher-critical thinking skills such as: theory, creativity and grammar. It also improves concentration and the ability to work with others. “Arts For Kids” reduces risks through technological structured coursework in audio production. Sunday, June 19, 2011

69. Arts For Kids ✴ MANTRA ✴ Building self-esteem and balanced social behavior one at a time through artistic expressions. My mantra is precise, in that it explains what my company’s mission is in under 30 seconds. The emblem along with the take action approach to developing positive, dependable leaders of tomorrow makes it unique. Sunday, June 19, 2011

70. Arts For Kids ✴ MANTRA ✴ Building self-esteem and balanced social behavior one at a time through artistic expressions. My mantra is precise, in that it explains what my company’s mission is in under 30 seconds. The emblem along with the take action approach to developing positive, dependable leaders of tomorrow makes it unique. Sunday, June 19, 2011

Kim jackson brand identity project

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Kim jackson brand identity project