Almost Link-Building Free SEO = Great On-Page + Viral Link Acquisition How to do SEO with minimal link building? What makes a page have great on-page SEO? How to gain links via viral content? Lecture delivered by Kim Tyrone Agapito at the 2012 Mastering Online Ranking Conference held in Morong, Bataan, September 29 - 30.

1. ALMOST LINK BUILDING-FREE SEO
KIM TYRONE AGAPITO

2. WHY (ALMOST) LINK-BUILDING SEO?
Why (Almost) Link-
Building SEO?
• Fun + Educational
• Because I Hate Link Building
• Because Link Building is Tiring
• I Know a Few Things

3. WHY (ALMOST) LINK-BUILDING SEO?
LINK
BUILDING
IS VITAL

4. WHY (ALMOST) LINK-BUILDING SEO?
ALGO
CHANGES
CAN BE
YOUR ENEMY
OR ALLY

5. WHY (ALMOST) LINK-BUILDING SEO?
WHITE vs BLACK
PAID vs FREE TRAFFIC

6. WHY (ALMOST) LINK-BUILDING SEO?
+ ADSENSE
+ ADWORDS
+ SEO ETC

7. WHY (ALMOST) LINK-BUILDING SEO?
C
O
N
T
R
O
L

8. SINGLE SAMPLE
Backlink Profile
• All Link Metrics – PR, DA, PA, Link Attrib, TLDs
• Acquisition Velocity
• IP Diversity
• Others

9. SINGLE SAMPLE

10. SINGLE SAMPLE

11. SINGLE SAMPLE
Spammed Page Sample
• 11,551 External Links
• Contains Tens of Thousands of Lines
• Size is 4.2 MB

12. SINGLE SAMPLE

13. SINGLE SAMPLE

14. SINGLE SAMPLE

15. WHY (ALMOST) LINK-BUILDING SEO?

16. WHY (ALMOST) LINK-BUILDING SEO?

17. WHY (ALMOST) LINK-BUILDING SEO?

18. WHY (ALMOST) LINK-BUILDING SEO?

19. SINGLE SAMPLE
Takeaways
• Google Is a Lying Bastard, saying one thing and
showing another
• Google Rules and Guidelines are not Absolute
• Not all parts of your page will be indexed or
cached
• Same goes to the content/link that is placed
after 250 kb area: latter part of content, sidebar
and footer
• These factors are out of your control
• Have your backlink before 250 kb

20. THE GOOD DIRECTION
Real Talk
• Obtaining Good High Quality Backlinks – Not a
Problem
• Time and Effort
• Tons of Link Building Preachers and Gurus
• Tons of Link Building Package / Guest Post
Sellers

21. THE GOOD DIRECTION
Real Problem
• Having a Page or Website that is more than
qualified to receive those good and high
quality backlinks
• Time and Effort isn’t FREE, isn’t CHEAP
• Tons of Link Building Preachers and Gurus
• Tons of Link Building Package / Guest Post
Sellers

22. THE GOOD DIRECTION

23. THE GOOD DIRECTION
YOUR SEO
IS
USELESS

24. THE GOOD DIRECTION

25. THE GOOD DIRECTION
WHICH IS WHICH?

26. THE GOOD DIRECTION
Great
On-Page
SEO

27. THE GOOD DIRECTION
Great Viral
Content
On-Page (Link
SEO Acquisition)

28. THE GOOD DIRECTION
Great Viral (Almost)
Content Link
On-Page (Link Building-
SEO Acquisition) Free SEO

29. STRONG ON-PAGE MEANS STRONG SEO
REALLY
STRONG ON-
PAGE
SEO

30. STRONG ON-PAGE MEANS STRONG SEO
Awesome On-Page SEO
• SEO Copywriting
• HTML5 Mastery
• Social Meta
• Shareable and Viral
• Content Priority in Coding
• Advanced Image Optimization for SE, SM, UX

31. STRONG ON-PAGE MEANS STRONG SEO
ON PAGE CONTENT SEO FACTORS
• Keyword
• Title and Description
• Content Structure
• Latent Semantic Indexing
• Meta Tags
• HTML Tags
• Anchor Texts
• Information Trust (link to)
• Authorship Markup
• Optimized Media Content (video, audio and images)
• Content Uniqueness and Originality
• Others

32. TITLE AND DESCRIPTION

33. FACEBOOK OPEN GRAPH PROTOCOL

34. FACEBOOK OPEN GRAPH PROTOCOL

35. FACEBOOK OPEN GRAPH PROTOCOL

36. CONTENT STRUCTURE

37. CONTENT STRUCTURE

38. HTML5 / FORMATTING TAGS
Format your text or content on HTML pages not just to
affect the look and feel of your pages but for SEO as well.
<i> element was for italic text, now it is also for alternate
text, such as foreign words, technical terms, or inline
stage directions
<b> element was for bold text, now it is also used as a
stylistic offset such as keywords in a document of
product names
<em> was for emphasis, now it is used for words or
sentences you would pronounce differently
<strong> element is for something with strong emphasis,
it represents importance

39. HTML5 / FORMATTING TAGS
Format your text or content on HTML pages not just to
affect the look and feel of your pages but for SEO as well.
<hx> head tag, for titles, kickers, footers and subheads, it
represents importance and relevant to your
title/keyword – h1, h2, h3, h4 etc
<mark> tag defines marked text. Use the <mark> tag if
you want to highlight parts of your text

40. HTML5 / FORMATTING TAGS

41. INFORMATION TRUST
Advanced Research
Advanced Google Operators: OR - + “keyword”
Link Out to Authority Sites / Authoritative Content
it is imperative and totally foolish not to link to relevant
information, in the old media, news Juan dela Cruz said
that blah blah… in the Internet, the system is either you
say a blog/website said that, then a LINK
A Content that doesn’t link out, is a mediocre content that
isn’t worth to link to
Remember LINK is the currency of the Web

42. ANCHOR TEXTS + LINKING TO
DO NOT link to your website with the same ANCHOR
TEXT. It’s bad, spammy and can get you penalized
(deindexed, deranked etc)

43. ANCHOR TEXTS + LINKING TO
VARIATION is the KEY
cellphones Mobile phones
Cell phone
Long anchor texts
Brand names containing mobile OR
phone/s

44. AUTHORSHIP MARKUP

45. AUTHORSHIP MARKUP

46. AUTHORSHIP MARKUP

47. AUTHORSHIP MARKUP

48. AUTHORSHIP MARKUP
Important of AUTHORSHIP MARKUP
Highlight your listing for FREE
Makes your post stand out
Improves CTR (explain CTR)
Puts your profile in front, regardless if the searcher is
logged on to Google
People can add you to their G+, improves social signal,
content syndication
Provides credibility and creates authority
Authorship Markup is a ranking signal

49. MEDIA CONTENT OPTIMIZATION
Images
Keyword in filename
BMP, GIF, JPEG, PNG, WebP and SVG. Set the image file
type to JPG
Do not hotlink images
Compress images, save for web page in PS or use other
tools
Implement js redirect from Google Image Search. There’s
a WP plugin for that. > WordCamp 2012
Look in / Look out

50. MEDIA CONTENT OPTIMIZATION

51. MEDIA CONTENT OPTIMIZATION
Videos
Host in YouTube
Keyword in Title / Description and Tags
Make sure you have a link on the YT page
Video NOT set to Private
Allow embedding / sharing

52. MEDIA CONTENT OPTIMIZATION
More Image Optimization Tips
http://www.kimoftheworld.com/22/image-
optimization-seo.html
More Video Optimization Tips
http://www.toprankblog.com/2009/10/video-seo-
basic-tips/

53. CONTENT UNIQUENESS VS ORIGINALITY
CONTENT ORIGINALITY:
Original in Idea, not rehashed / recycled
Take an OLD idea put a new perspective to it = new
content, somehow original content
OLD to SOME, NEW to OTHERS – take an old content
from somewhere and sometime, it becomes NEW: it’s
more in the Philippines

54. CONTENT ON TOP, CODE BELOW
Content on Top @benjarriola
• Content is King, it should be on TOP
• Important things First
• Tons of Plugins
• Achievable via CSS Manipulation
• Also Increase Page load Speed, Another SEO
Factor

55. STRONG ON-PAGE SEO FORMULA
CPC of On-Page SEO
Coding

56. STRONG ON-PAGE SEO FORMULA
CPC of On-Page SEO
Coding Position

57. STRONG ON-PAGE SEO FORMULA
CPC of On-Page SEO
Coding Position Content

58. STRONG ON-PAGE SEO FORMULA
CPC of On-Page SEO
On-
Coding Position Content Page
SEO

59. THE GOOD DIRECTION
Great Viral (Almost)
Content Link
On-Page (Link Building-
SEO Acquisition) Free SEO

60. AGAIN, (ALMOST) LINK-BUILDING SEO?
ALMOST
EFFORTLESS
LINK
ACQUISITION

61. LINK BUILD TILL YOU DROP (OR THE COMPETITION DROPS)
Money Website
+ UNLIMITED VISITORS/LINKS/SOCIAL
+ UNLIMITED
HUMANS TELLING SEARCH
+ UNLIMITED
+ UNLI
T1 -
TIER 1
WHITEHAT
LINKS / DIRECT TRAFFIC
ENGINE
+ UNLIMITED
+ UNLIMITED
T2 – GH
LINK VARIATION
TIER 2
BN WEB
2.0
LINKS
T3 – GH
TIER 3
BN WEB
2.0
LINKS
Tx - SIGNAL AND APPEAR AUTHORITY
TIER X
ANY SIGNAL AND
APPEAR AUTHORITY

62. LINK BUILD TILL YOU DROP (OR THE COMPETITION DROPS)
Money Website
+ UNLIMITED VISITORS/LINKS/SOCIAL
+ UNLIMITED
HUMANS TELLING SEARCH
+ UNLIMITED
+ UNLI
T1 -
TIER 1
WHITEHAT
LINKS / DIRECT TRAFFIC
ENGINE
+ UNLIMITED
+ UNLIMITED
T2 – GH
LINK VARIATION
TIER 2
BN WEB
2.0
LINKS
T3 – GH
TIER 3
BN WEB
2.0
LINKS
Tx - SIGNAL AND APPEAR AUTHORITY
TIER X
ANY SIGNAL AND
APPEAR AUTHORITY

63. CROWDSOURCING YOUR LINK ACQUISITION

64. CROWDSOURCING YOUR LINK ACQUISITION
VIRAL CONTENT =
ALMOST EFFORTLESS
LINK ACQUISITION

65. CROWDSOURCING YOUR LINK ACQUISITION
Why Viral?
• Gets Shared, Liked, Pinned, Tweeted and Linked
A LOT
• Partly FREE
• Hugely ORGANIC
• Generally REPEATABLE

66. CROWDSOURCING YOUR LINK ACQUISITION

67. ADVANTAGES OF VIRAL CONTENT

68. ADVANTAGES OF VIRAL CONTENT

69. ADVANTAGES OF VIRAL CONTENT

70. ADVANTAGES OF VIRAL CONTENT

71. ADVANTAGES OF VIRAL CONTENT

72. ADVANTAGES OF VIRAL CONTENT

73. WHAT MAKES SOMETHING VIRAL
3 ELEMENTS THAT MAKE
SOMETHING VIRAL
• Firsts / Original Creations
• Genuineness and Innocence
• News Elements

74. VIRAL PLATFORMS
Viral Videos
• Cat Videos
• Docus +In-depth Videos
• Talent Showcase
• Memes
• Infographics
• Comic Strips

75. VIRAL PLATFORMS
Viral Videos
• Cat Videos
• Docus +In-depth Videos
• Talent Showcase
Viral Images
• Memes
• Infographics
• Comic Strips

76. VIRAL PLATFORMS
Viral Videos
• Cat Videos
• Docus +In-depth Videos
• Talent Showcase
Viral Images
• Memes
• Infographics
• Comic Strips
Viral Content
• Link Baits (Controversial Content)

77. VIRAL PLATFORMS
Viral Videos
• Cat Videos
• Docus +In-depth Videos
• Talent Showcase
Viral Images
• Memes
• Infographics
• Comic Strips
Viral Articles
• Link Baits (Controversial Content)
Viral Games
• Walking Dead FB Game

78. FORCE YOUR CONTENT TO BE VIRAL
Feed the Trolls or Be the Troll
• Be Able to Take Any Side – Unpopular Side
• Troll and Trashtalk
• Shares
• Likes etc
• Link Baits
• Piggyback on Already Popular Content / Idea
• FB Likes
• Twitter Tweets
• StumbleUpon PD
• Others

79. FORCE YOUR CONTENT TO BE VIRAL
Feed the Trolls or Be the Troll
• Be Able to Take Any Side – Unpopular Side
• Troll and Trashtalk
Contest Sponsorships
• Shares
• Likes etc
• Link Baits
• Piggyback on Already Popular Content / Idea
• FB Likes
• Twitter Tweets
• StumbleUpon PD
• Others

80. FORCE YOUR CONTENT TO BE VIRAL
Feed the Trolls or Be the Troll
• Be Able to Take Any Side – Unpopular Side
• Troll and Trashtalk
Contest Sponsorships
• Shares
• Likes etc
Viral Content
• Link Baits
• Piggyback on Already Popular Content / Idea
• FB Likes
• Twitter Tweets
• StumbleUpon PD
• Others

81. FORCE YOUR CONTENT TO BE VIRAL
Feed the Trolls or Be the Troll
• Be Able to Take Any Side – Unpopular Side
• Troll and Trashtalk
Contest Sponsorships
• Shares
• Likes etc
Viral Content
• Link Baits
• Piggyback on Already Popular Content / Idea
Spend for Initial Boost
• FB Likes
• Twitter Tweets
• StumbleUpon PD
• Others

82. ADVANTAGES OF VIRAL CONTENT
Algo PROOF

83. ADVANTAGES OF VIRAL CONTENT
Hugely
Algo PROOF
ORGANIC

84. ADVANTAGES OF VIRAL CONTENT
Hugely
Algo PROOF
ORGANIC
Generally
REPEATABLE

85. ADVANTAGES OF VIRAL CONTENT
Hugely
Algo PROOF
ORGANIC
Generally
Partly FREE REPEATABLE

86. THE GOOD DIRECTION
Great Viral (Almost)
Content Link
On-Page (Link Building-
SEO Acquisition) Free SEO

87. ON THE SPOT VIRAL IDEAS
THROW ME A NICHE OR KEYWORD
LET’S MAKE A POTENTIALLY VIRAL
CONTENT STRATEGY

88. ON THE SPOT VIRAL IDEAS
LET’S GO VIRAL

89. CONTACT ME
KimoftheWorld.com
gplus.to/searchspecialist
fb.com/kimtyroneagapito
@kimoftheworld
ArticleScholar.com
ProxyListIP.com