How Google Panda Changed SEO Copywriting + Utilizing Content and Web 2.0 for SEO

How Panda Changed SEO Copywriting + Utilizing Content and Web 2.0 for SEO Kim Tyrone Agapito

[object Object],Fast Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],Kim Tyrone Agapito

Basic SEO for Copywriting Kim Tyrone Agapito ,[object Object],[object Object],Kim Tyrone Agapito

Basic SEO for Copywriting Kim Tyrone Agapito ,[object Object],Kim Tyrone Agapito

Basic SEO for Copywriting Kim Tyrone Agapito ,[object Object],* You can classify articles based on different criteria, this classification is based on how they appear for both readers and search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],Kim Tyrone Agapito

Basic SEO for Copywriting Kim Tyrone Agapito ,[object Object],[object Object],[object Object],[object Object],Kim Tyrone Agapito

Basic SEO for Copywriting Kim Tyrone Agapito https://adwords.google.com/select/KeywordToolExternal ,[object Object],[object Object],Kim Tyrone Agapito

Basic SEO for Copywriting Kim Tyrone Agapito ,[object Object],* I told you they were basic. LOL. Kim Tyrone Agapito

Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito ,[object Object],Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy. http:// www.google.com/support/analytics/bin/answer.py?answer =81986 Really a concept involving LPO + Analytics + Adwords + PPC Kim Tyrone Agapito

Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito ,[object Object],[object Object],Kim Tyrone Agapito

Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito ,[object Object],[object Object],* I say the one who writes with Integrity writes SEO-soundly. (friendly won’t work because it’s an adj. not an adv.) ,[object Object],[object Object],Kim Tyrone Agapito

Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito ,[object Object],[object Object],[object Object],Ex. Copywriting Tips > Advanced Copywriting Tips > Advanced Copywriting tips for SEO Experts > Advanced Copywriting tips for SEO Experts who Hate English > Kim Tyrone Agapito

Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito ,[object Object],[object Object],[object Object],Kim Tyrone Agapito

Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito ,[object Object],[object Object],[object Object],[object Object],Kim Tyrone Agapito

Reducing Bounce Rate + Improving Effect of Content Kim Tyrone Agapito ,[object Object],[object Object],[object Object],[object Object],[object Object],* But if you’re just aiming for Ad clicks on Adsense and Infolinks or whatever, that is entirely a different case. Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito Content is King. Not all content is fitted to be a King Some are written out to be lame and bad Jokers But not all content is created equal. Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito What is Bad Content? ,[object Object],[object Object],Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito What is Good Content? Google Article: More guidance on building high-quality sites Out of the 23 points highlighted by Google.. How many addressed website’s Content? 22 Panda is clearly about Content. Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito 22 / 23 Points by Google ,[object Object],[object Object],[object Object],[object Object],[object Object],Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito 22 / 23 Points by Google ,[object Object],[object Object],[object Object],[object Object],Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito Grand Takeaway from Panda Update? Bad Content is a Waste of Time and Resources Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito When you hear the word Panda… Don’t think about Kung Fu, don’t think about Po Think about Google. Think about CONTENT! Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito The Panda is a Hungry Beast! and it feeds on tons of good and high quality content. Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web ,[object Object],[object Object],Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web “ Evaluate your site for content with characteristics of duplication, low information value and too many ads. Remove them, or make an effort to make that content more useful and valuable by adding information.” “ Continue to focus on creating, original and useful content.” “ Promote your content so that it attracts links from other websites.” ,[object Object],Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web Don’t think of the tactic as link building, but an arrow leading back to where the quality content can be found. ,[object Object],Kim Tyrone Agapito

Content for Panda Update Kim Tyrone Agapito Some Quotes + Solution from the Web “ Ann Smarty promoted her own SEO career using guest posting, it’s the only link building technique she uses for her SEO clients” ,[object Object],Kim Tyrone Agapito

Content Spinning and Manipulation for SEO Kim Tyrone Agapito SEOing of Content on Web 2.0 Properties ,[object Object],[object Object],[object Object],[object Object],[object Object],Kim Tyrone Agapito

Content Spinning and Manipulation for SEO Kim Tyrone Agapito SEOing of Content on Web 2.0 Properties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Referrer tools + Traffic Senders + ScrapeBox + PR Storm + iMarco + PTC and autoclicker combo Kim Tyrone Agapito

Content Spinning and Manipulation for SEO Kim Tyrone Agapito Where to post/distribute high quality content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kim Tyrone Agapito

Content Spinning and Manipulation for SEO Kim Tyrone Agapito How to use Spun Articles on these Websites ,[object Object],[object Object],[object Object],Kim Tyrone Agapito

Content Spinning and Manipulation for SEO Kim Tyrone Agapito How to use Spun Articles on these Websites ,[object Object],[object Object],Kim Tyrone Agapito

Contact Info ,[object Object],[object Object],[object Object],[object Object],www.SEO.org.ph/community ,[object Object],Kim Tyrone Agapito ,[object Object],Kim Tyrone Agapito

The End Kim Tyrone Agapito Questions? Kim Tyrone Agapito

How Google Panda Changed SEO Copywriting + Utilizing Content and Web 2.0 for SEO

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How Google Panda Changed SEO Copywriting + Utilizing Content and Web 2.0 for SEO