Lecture delivered at WordCamp Philippines 2012 - WordPress and SEO Presentation, AIM, Makati City, Philippines, October 27.

1. WordPress and SEO
2012 WordCamp Philippines
Kim Tyrone Agapito
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2. WordPress
Installation
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3. Fantastico
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4. SimpleScripts
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5. Softaculous
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6. Auto Installers
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7. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

8. WP Manual Install
Take Total Control
Only a Minute or Two Longer
Reduce Security Vulnerabilities
Reduce Installation Bugs
Reduce Update Conflict and Bugs
Future Proof Yourself and Your Blog
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11. Secret key to invalidate cookies
Helps you recover hacked blog
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12. Put it in your config.php
Upload via FTP
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13. Basic Optimization in site title: Keyword vs Branding
Don’t use admin as username to increase security
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14. Site Security
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15. Site Title Optimization
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16. Site Security
Site Title Optimization
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17. http://bit.ly/hackedwp
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18. Basic Optimization in site title: Keyword vs Branding
Tagline or Description: more for users, less SEO
Decide www vs non-www
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19. Set feed to summary unless you want to feed scrapers
All others self-explanatory
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20. Attempt to notify: send pingbacks, bad for shared host
All others self-explanatory
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21. On-Page Protection
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22. Set to private until you and your site is ready
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23. An important SEO factor
Can easily trigger spam flag
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24. ProxyListIP.com
Hundreds of posts per day
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25. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

26. Keyword in URL
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27. Site Security
Site Title Optimization
On-Page Protection
Keyword in URL
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28. Guest post hub w/ article directory posting frequency
Thousands of posts can mean trouble for wrong
permalink structure
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29. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

30. Number string is %day%%seconds%
Once it reaches thousands of posts, it won’t have SQL
problems
News sites, WP powered article directories, classifieds
sites etc
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32. Uses %day%
Hundreds to few thousands won’t be a problem
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33. Permalink Structure
Light on WP DB / Reduce SQL
Queries, Post Tables
Shouldn’t start with
%category%, %tag%
%postname%, %author%
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34. Permalink Structure
%year% The year of the post, four digits
%monthnum% Month of the year
%day% Day of the month
%hour% Hour of the day
%minute% Minute of the hour
%second% Second of the minute
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35. SEO Friendly URL
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36. Usability
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37. Site Speed
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38. DB Optimization
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39. Site Security
Site Title Optimization
On-Page Protection
Keyword in URL
SEO Friendly URL
Usability
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40. Site Speed
DB Optimization
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41. Not All Themes are
Created Equal
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43. On-Page SEO Factors
Affected by Theme:
A LOT
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44. On-Page SEO Factors
Affected by Theme:
TITLES
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45. On-Page SEO Factors
Affected by Theme:
KEYWORDS
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46. On-Page SEO Factors
Affected by Theme:
HTML TAGS
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47. On-Page SEO Factors
Affected by Theme:
NAVIGATION
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48. On-Page SEO Factors
Affected by Theme:
LINKING
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49. On-Page SEO Factors
Affected by Theme:
LINK ATTRIBUTE
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50. On-Page SEO Factors
Affected by Theme:
MARKUPS
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51. On-Page SEO Factors
Affected by Theme:
HTML CODE
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52. On-Page SEO Factors
Affected by Theme:
CSS CODE
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53. On-Page SEO Factors
Affected by Theme:
META DATA
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54. On-Page SEO Factors
Affected by Theme:
BOUNCE RATE
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55. On-Page SEO Factors
Affected by Theme:
CONTENT FOLD
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56. On-Page SEO Factors
Affected by Theme:
ALMOST
EVERYTHING
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57. Ultimate WP SEO Theme is a Myth
Ultimate WP SEO Plugin is a Myth
It’s the CAREFUL Combination and
Integration of Theme + Plugin that
is close to Reality
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58. Optimized
WP Theme
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59. Light
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60. Simple
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61. Responsive
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62. Flexible
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63. Widgetized
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64. Not Encrypted
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65. Pro Coded
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66. Clean
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67. Compatible
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68. Optimized Web Design
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73. <hx> tags are very important
Make sure you don’t use them for aesthetic purposes
ONLY
<h1-3> tags on titles, subtitles, kickers
<strong> on keywords
Use different styling / elements on sidebar labels
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74. http://bit.ly/html5seo
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75. Optimized HTML Tags
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76. robots.txt content
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77. Optimized SE Instruction
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78. Coding+
WP Plugins
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81. Natural, not spammy
Title must compliment the description, description must
compliment the keywords
Very powerful plugin, a bit “resource hog”
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87. Optimized Meta Data
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88. Optimized Pages
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89. Very lightweight Sitemap Plugin
Perfect for blogs or sites with thousands to millions of
posts
Developer is a nice guy
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90. Segmented sitemaps for posts, pages, categories etc
Less stress to server and target crawler
Really scalable
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91. Sitemap XML
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92. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

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94. AuthorRank
Google Ranking Signal
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95. Google AuthorRank
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96. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

97. Social Integration
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98. Your blog pings crawlers / bots everytime you make a
change on it
Add something on the blogroll - ping
Edit your footer - ping
Edit a post - ping
Approve a comment - ping
Excessive pings = spam
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99. Regulates the number of times you ping servers per x
minute
Better ping services management
Better control of crawl rate
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100. Optimized Pinging
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107. Wrong: clickable image for no reason
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108. Wastes a click - literally
Wastes a visitor, increases bounce rate
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109. Javascript code : Remove Links on Images
Improves CTR to more important links:
CTA, Content, Ads
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110. http://bit.ly/imageseo
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111. Image Optimization
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112. Visitors will have another chance NOT to leave your
website
Improves CTR
Improves engagement
Improves bounce rate
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113. Benefit from content scrapers
Catch content thieves
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114. Scraper Protection
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116. Improve Internal Linking Structure
Builds authority, PR etc
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117. Improved Internal Linking
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121. Content on Top, Code Below
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122. Monitor your website’s loading performance
Emails you personalized alerts
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123. Homepage Loading Speed
Single Page Loading Speed
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124. Users Leave a Site
if it hasn’t Load in:
4 Seconds
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127. Page Load Speed
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128. Site Security
Site Title Optimization
On-Page Protection
Keyword in URL
SEO Friendly URL
Usability
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129. Site Speed
DB Optimization
Optimized Web Design
Optimized HTML Tags
Optimized SE Instructions
Optimized Meta Data
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130. Optimized Pages / Post Pages
Sitemap XML
Google AuthorRank
Social Integration
Optimized Pinging
Image Optimization
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131. Scraper Protection
Improved Internal Linking
Content on Top, Code Below
Page Load Speed
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132. KimoftheWorld.com
gplus.to/searchspecialist
fb.com/kimtyroneagapito
@kimoftheworld
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