HomeRoots Pitch Deck | Investor Insights | April 2024
Internationalisierung Barcampbodensee Share
1. Going interna+onal
new scopes and new problems
for web services
Mario Ruckh, 1st June 2008, elektrischau.de
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8. Agenda
Reasons for going interna@onal?
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How interna@onal is interna@onal?
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Mul@language or Mul@local?
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How to get transla@ons done?
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PiDalls in interna@onalisa@on?
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Case: Kindo.com
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9. Reasons for going global
• Background
– Globalisa@on offers new possibili@es
– Technical development lowers entry barriers
• Reasons
– Reaching to new markets
– Niche markets might be too small in one country
– Heading the compe@@on (stay independent)
– Leverage technology
– Different cultures, preferences, usage paRerns
– Interna@onal iden@ty, interna@onal brand
14. PiFalls in going interna+onal
Technical Problems (le_‐to‐right, character sets, gender/cases,...)
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Problems with scalability
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Management and administra@on effort
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Cultural differences in how to work together
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Language problems
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In e‐business:
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– Currency problems
– Different payment methods
17. …share memories.
Kindo Team, 7 devs, 3 marketeers, 10 country manager (part‐@me)
Please treat this informa@on as confiden@al
18. Business Model
Kindo Team, 7 devs, 3 marketeers, 10 country manager (part‐@me)
Please treat this informa@on as confiden@al
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20. Discussion
Go global vs. get 50 mio German‘s first
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Professional translators vs. Volunteers vs. Part‐Timers
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Crowdsouring vs. Admin backend
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What market to go to?
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