This document discusses improving cycling skills through practice, tools, online support and coaching. It encourages overcoming barriers to self-improvement and provides a learning framework with individual and organizational levels. The goal is to inspire marketing excellence at AstraZeneca through benchmarking, building a launch pad, momentum, new heights and world-class positioning over five years. Brand Learning offers global expertise in transforming marketing capabilities.

1. On Your Bike!
Bruce Levi
26th February

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3. Source: unicycle.com
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4. Read a book…
Self taught…
Watched a video…
Got help from
something…
Got help from someone…
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5. What stopped you from
improving your cycling skills?
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6. Practice
Tools
Online support
Coaching
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7. REWIND
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9. Where you want…..
……When you want
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10. Learning @ Work
I understand WHY I
need to do things
differently. I am
inspired to try it
I know WHAT I need to
do differently and
HOW I can to it
effectively
I am mastering new
ways of working in my
job. I inspire others to
follow my example
Individual
Organisation
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11. Getting Fit for the Future
MISSION FOR MARKETING EXCELLENCE TEAM
To inspire, equip and challenge the strategic marketing
community of AstraZeneca
to become and remain leading edge
World-Class
Position
Year 5
Year 4
Year 3
Year 2
Year 1
Role modeling world class
Spring-boarding to new heights
Driving our momentum together
Creating a world class launch pad
Benchmarking for world class
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12. Integrated Programme
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16. Global Experts in Transforming Marketing Capabilities
www.brandlearning.com
@brandlearning
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Hampton Wick
Kingston-upon-Thames
Surrey, KT1 4ER
United Kingdom
Tel: +44 208 614 8150
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Harborside Financial Center
Jersey City
New Jersey
07311
USA
Tel: + 1 201 633 8685
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