Slides from 'Great Expectations' webinar presented on 12/16/13 The full webinar recording is at the beginning of the presentation.

1. Making Sense of the
Learning Landscape
Great Expectations:
What Everyone Should Know Before They RFP
Steve Lowenthal,
CEO Kineo US

2. 2

3. We work with leading organizations
....to improve Performance through
Learning & Technology

4. Kineo Solutions
Induction & Onboarding Channel & Partner
Leadership &
Management
Compliance & Policy
Sales &
Process & Procedures
Product Knowledge

5. Great Expectations

6. Poll:
When you received pricing
for eLearning how clear is
it?
 Clear as day
 Clear as mud
 A little of both

7. 6 Criteria for Determining
eLearning Development Effort:
1.
Content
Acquisiti
on
2.
Design
4.
Technical
Require
ments
Effo
rt
3.
Content
Presenta
tion
5.
Testing
7

8. 1
Content Acquisition
What’s the starting point?
How many people are involved?
Who are they?
What’s the decision marking
process?

9. Content Acquisition
•
•
Level 1
•
•
•
•
•
Level 2
•
•
•
•
Level 3
•
Your internal team will take the lead on acquiring content from SMEs.
Content is well defined and captured in writing, .e.g. documents, PPTs
or a workbook.
Content acquisition is focused on filling in details.
Your vendor’s ID team will review existing content and to identify any
gaps and to provide clarifying questions.
Vendor’s team supports the content acquisition process through
emails, drafting simple surveys, clarifying calls.
Vendor ID team will lead the content acquisition process.
As a starting point, content is well defined and captured in writing,
.e.g. document, PPT or workbook.
A small group of SMEs will be primary source of content.
Content is gathered through Content Workshop and follow-up calls
and discussions.
Vendor ID team will lead the content acquisition process.
Significant gaps exist between course requirements and existing
content.
Content will be gathered from a broad audience that could include
audience members, manager of audience, company executive,
customers, third-party experts, etc..

10. 2
Design
vs
Linear
Exploratory

11. Linear

12. Exploratory

13. Design
Level 1
Level 2
•
•
•
•
Level 3
•
Course experience is primarily presentational with short
focused exercises and activities.
Course experience is still linear.
Design includes more context-centered approach e.g.
Guided Story or Case Study.
Course experience relies heavily on non-linear approach
such as Goal-Based Scenarios or gamification.
Experience Includes multiple “layers” of content e.g.
feedback, background documents, etc.

14. 3
Content Presentation
• Illustrations vs Photos
• Stand alone images vs composed
images
• Treatment of Graphics
• Layers per screen
• Use of animation
• Simple animation vs complex
animation

15. Animation
Did these all take the same effort?
1
3
2

16. Content Presentation
•
Level 1
80% of content screens are made up of simple interactions native to the development tool,
e.g. text & graphic (includes animated text), drag & drop, questions
20 % of screens are more complex like a carousel, tabbed screen or hot graphic or simple
animation - e.g. fade & reveal or slideshows.
Animations have no more than 5 transitions and no more than 5 elements.
Graphics are stock or client provided images with a consistent treatment throughout.
•
•
•
•
70% of content screens are made up of simple interactions native to the development tool,
e.g. text & graphic (includes animated text), drag & drop, questions
25 % of screens are more complex like a carousel, tabbed screen or hot graphic or simple
animation – e.g. fade & reveal or slideshows.
Simple animations have no more than 5 transitions and no more than 5 images.
5% of screens are more complex animation – e.g. the flow of blood in the body or a process.
Graphics are primarily stock or client provided images with a consistent treatment
throughout.
~20% of images are illustration or composed images, e.g. diverse people standing around a
room, a graph or table, something traced from a photo
•
Level 2
•
•
•
•
•
•
Level 3
•
•
•
•
<50% of content screens are made up of simple interactions native to the development
tool, e.g. text & graphic (includes animated text), drag & drop, questions
40 % of screens are more complex like a carousel, tabbed screen, hot graphic or simple
animation – e.g. fade & reveal or slideshows.
Simple animations have no more than 5 transitions and no more than 5 images.
10% of screens are more complex animation – e.g. a complex process or mechanical
function
Graphics are a mix of stock or client provided images, illustrations and composed images.
>20% of images are illustration or composed images, e.g. diverse people standing around
a room, a graph or table or something traced from a photo.

17. 4
Technical Requirements

18. Technical Requirements

19. Technical Requirements
•
Level 1
•
Level 2
•
Level 3
A commercial authoring tool or vendor framework is used
for development and client agrees there are no functional
requirements beyond standard functionality of the authoring
tool or framework.
A commercial authoring tool or Vendor Framework is used
for development and some small extensions are required to
meet the your needs, e.g. a completion certificate is
emailed at completion, a closed caption box is added to
Storyline, an existing template is modified.
Either significant extensions are required to a commercial
tool or vendor framework or course is written directly in
programming language e.g. HTML5, iOS or Flash.

20. 5
Testing

21. Testing
21

22. Testing
•
Level 1
•
•
•
Level 2
•
•
•
Level 3
•
•
QA is performed for grammar, punctuation and
consistency.
Testing is limited to confirming course functionality as
specified.
Testing is conducted on one configuration in tool
producers spec.
QA is performed for grammar, punctuation and
consistency.
Testing is conducted to confirm course functionality
works as specified.
Testing is conducted on all configurations (os/browser)
in tool producers spec.
QA is performed for grammar, punctuation and
consistency.
Testing is conducted to confirm course functionality
works as specified.
22
Testing is conducted on configurations (os/browser) not

23. Questions?

24. Thank you
For other Kineo resources,
please visit:
www.kineo.com/resources
Steve.Lowenthal@kineo.com