1. Steezy Beanies
Beanies of the Next Generation

2. Team Members
• Tyler Humphrey – CEO & VP of Marketing
& Sales
• Ben Imber – VP of Design & COO
• Joe Tierney – CFO

3. Mission Statement
• Here at Steezy Beaniez we want other
people to enjoy beanies just as much as
we do. We started this beanie company
because we love to where beanies and
we love to snowboard, skateboard, and
surf and we where beanies doing those
things.
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4. What Are We Selling?
• We are selling high quality beanies for
snowboarders and skateboarders.
• They will be made out of 100% Acrylic.
• There will be many different designs and
colors, such as Rasta colors, Stripes, and
American flag.

5. Manufacturing Process
• We will buy plain color beanies in dozens
from the internet
• Then we will buy our hemp twine, which
we will use to stitch our logos and designs
on our beanies.
• Then we will take our beanies to a
workshop called TechShop, where we will
stitch our logos and designs on our
beanies.

6. 3 Competitors
• Burton
• Grenade
• Neff

7. Burton
• Strengths: • Weaknesses:
• Very Big company, so
• Very well known
there is room for
• World-wide company
errors.
• Great products
• Bad Customer
Service
• Makes more than just
beanies, so that’s not
their main focus

8. Grenade
• Strengths: • Weaknesses:
• Makes mostly gloves,
• Lots of great products
not beanies.
• Well Known
• Poor Customer
• Has pro snowboarder
Support
sponsors.

9. Neff
• Strengths: • Weaknesses:
• Too plain of designs.
• Only a headwear
company • The lack of good
customer service.
• Their name is huge in
the snowboarding • Prices are too high for
world. this horrible economy.
• They have a lot of
money.

10. Target Market
Our target market is snowboarders,
surfers, and skateboarders alike and
anybody who likes to wear beanies. Also
another target market is a certain age
group. This age group will be from 13-30
years old. And the sex that we will target is
Male and Female.

11. Marketing and Sales
Product, Place, Price, Promotion

12. Product
• Our product is going to be a new and a old
mixture kind of style. The comfort and the
fitting of the product will be emphasized.

13. Place
• Our product will be at any kind of board shops.
• We will sell them any where we can. Such as.
The ski slopes, beaches, skateboard parks, and
around the places we live.

14. Price
• Beanies will sell for $20 or $25 depending on
wether it is a solid color beanie or multi-color.

15. Promotion
• We find a good snowboarder or
skateboarder and we give them a beanie
to wear and advertise.
• We will also make a youtube video
commercial.
• And we will post flyers and show people
pictures.

16. Sales Projections
Beanies Sold
40.0
30.0
20.0
10.0
0
9/0910/0911/0912/091/10 2/10 3/10 4/10 5/10 6/10
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17. Cost Of Goods Sold
• Beanies are $12 per dozen, making it
$1.00 per unit.
• For 200 feet of hemp string is $5.99, and
using roughly a foot per beanie, makes it
$.03 per beanie.
• Cost per unit is $1.03.
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18. Start-Up Costs
• $36 for 3 dozen cuffless beanies to start.
• $45 for 3 dozen cuffed beanies to start.
• $300 for 4 memberships to TechShop.
• $11.98 for 400 feet of hemp string.
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19. The End
Thank you for your time, Goodbye.
Any Questions.