Learn what factors can impact how Google ranks your YouTube videos in SERP and how to optimize your videos to increase visibility. http://www.kingrosales.com

1. Video SEO
Insight into Google Video Rankings
King Rosales, Internet Marketing Professional
January 2010

2. Agenda
 Introduction
 Why Video SEO?
 How videos are ranked in Google
 How to competitively rank your videos in
Google
 Popular video sharing sites typically
ranked on Google SERP

3. Why Video SEO?
 It is proven that video content can
improve online conversions.
 Video’s can rank higher in SERP in a
highly competitive keyword than a regular
webpage
 YouTube accounts for 6% of Internet
Traffic

4. Case Study
 Travel Alberta
Winter Social
Media Campaign

5. Video Campaign Strategy
 Promote specific events that
highlight Alberta skiing destinations
and create “How To” Videos about
Skiing and Snowboarding
 Capture an audience that may not
have found our website through
other advertising channels

6. Video #1 – Lou’s Skiing Performance
Centre
Video Description:
 Provides a
demonstration on what
is involved in making a
custom ski boot.

7. How Videos Are Ranked in Google
 Things to keep in mind:
 Video rankings in Google is very similar to webpage
rankings and therefore its important to treat your
videos like a webpage.
 One major key difference in Videos is that Google
does rank them higher
 With social media, engagement is a key factor as
well
 Consider how videos in YouTube are ranked

8. Video Ranking Factors in Google
 title  embeds
 description  shares
 tags  comments
 views  age of video
 ratings  channel views
 playlist additions  subscribers
 flagging  inbound links

9. Search Results

10. Competitive Analysis: Ranked 1st
 Title: "Ski Boot Fitting -
Instructional Video"
 Views: 9,003
 Ratings: 6
 Average Rating: 4.33
 Comments: 2
 Favourites: 1
 Date Published (age):
November 25, 2008

11. Competitive Analysis: Ranked 2nd
 Title: "Custom Ski Boot
Fitting - How To"
 Views: 8,979
 Ratings: 12
 Average Rating: 4.58
 Comments: 2
 Favourites: 18
 Date Published (age):
March 05, 2008

12. Competitive Analysis: Ranked 3rd
 Title: "Ski Boot Fitting
Basics: Part 1"
 Views: 12,881
 Ratings: 14
 Average Rating: 3.79
 Comments: 8
 Favourites: 16
 Date Published (age):
October 06, 2008

13. How To Competitively Rank Your
Videos in Google
 Research
 Keyword Research
 Competitive Research
 Title Your Video Competitively
 Use your keyword and competitive research
 Engagement:
 Seed it: create a discussion, make comments, show your
videos to business partners, friends.
 Put a link to it in a newsletter
 Post it on your facebook page, on your fan page
 Embed it on your webpage
 Encourage people to comment, favourite, rate your video

14. Video SEO Results

15. Popular Video Sharing Websites
Ranked in Google
 YouTube
 Vimeo
 Metacafe
 AOL Video
 Daily Motion
 Yahoo! Video

16. Conclusion
 Just like regular SEO, leveraging video
requires the same type of work, in most
cases it may be easier than ranking a
website.
 The key points to take home are:
 Research your competitive landscape
 Title your video competitively
 Encourage user engagement and feedback