EntrepreneursLIVE! 2011 Breakfast Challenge pitch by Just so ...
1. Daddy Bear likes it Mummy Bear likes it
too salty… too sweet…
...But Baby Bear likes
it…
2. What is Just So?
• Just So is the newest creation in the
breakfast world.
• It combines the healthiness for mum, and
the all the fun for kids!
• Just So is a porridge product, which
magically heats up when you shake it!
3. So what’s in it?
• In each different bottle will be our delicious
porridge with a different flavouring.
In The Mummy Bear bottle will be honey.
The Daddy Bear will be apple (with real apple
pieces).
The Baby bear will be blueberry (with real
blueberries).
4. And how does it work?
With the bottle you only have to:
‘Take It’
You have to twist the lid to release the milk on to the porridge oat
‘Shake It’
When you shake the bottle it warms the porridge up.
‘ Break It’
You split the bottle into two halves and the bottom half becomes a bowl.
5. For mummy!
Just So is completely organic and naturally
sourced.
The oats used are grown by British
farmers, as are all the fruits used.
6. For kids!
• It’s Goldilocks and the Three Bears!
• The designs are based on everyone’s favourite
children’s story!
7. The Bear Bottle
We have come up with two different bottle designs. The
bear design might not be the most economically friendly
but eye catching and fun. It will draw people to the
bottle. There are 3 different bear designs, a Mummy
Bear, a Daddy Bear, and a Baby Bear.
9. The Story Bottle
• The simpler design is more economically friendly and
is just as fun. This is because when the label is removed
it reveals an exciting story book. The are 3 different
stories to collect.
