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Ch 1
1.
MARKETING MANAGEMENT Chapter
1 INTRODUCTION TO MARKETING
2.
3.
Core Marketing Concepts
4.
Maslow’s Hierarchy of
Needs
5.
6.
Elements of a
Modern Marketing System
7.
8.
Model T
– Best Example for ‘Production Concept ’
9.
Societal Marketing
Concept
10.
The Marketing Process
11.
The Marketing Mix
Variables
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