3. Marketing channels Marketing Channels are sets of interdependent organizations involved in the process of making a product available for use or consumption.
4. Middlemen Middlemen A business firm that renders services directly related to the sale/purchase of a product as it flows through from producer to consumer You can eliminate middlemen, but not the essential distribution activities they perform
7. Distribution Channels DISTRIBUTION CHANNELS People and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or business user Final Consumer Or Business User Producers Middlemen