Más contenido relacionado Similar a Social Media in Life Insurance Recasting the Relationship between Compliance & Distribution (Kip Gregory) (20) Social Media in Life Insurance Recasting the Relationship between Compliance & Distribution (Kip Gregory)1. The Social Media are Here. Are You Ready?
Gregory Group
presented by
Kip Gregory, Principal of The Gregory Group
LIMRA/LOMA 2010 Compliance & Market Conduct Exchange
March 25, 2010
Orlando, FL
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2. © 2010 Kip Gregory. All Rights Reserved.
The following presentation was delivered at the LIMRA/LOMA 2010 Compliance and
Market Conduct Exchange Conference in Orlando, FL.
Kip Gregory was one of four panelists to address an audience of compliance and risk
management professionals from across the insurance industry about the impact of
social media on traditional distribution of life insurance.
Kip’s remarks focused on how and why current social networking sites such as
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LinkedIn represent a significant breakthrough in the way insurance agents manage
relationships, identify business development opportunities, and control the referral
process—and what corporate risk managers should be doing right now to support and
lead their organizations on the compliant adoption of this new technology.
Please contact Kip at the phone number or email below with questions about this
material or to discuss how The Gregory Group can help your organization successfully
incorporate social networking into your existing distribution efforts.
Thank you.
(202) 364‐6913
kip@gregory‐group.com
March 30, 2010
© 2010, Kip Gregory—The Gregory Group. All Rights Reserved. 3
12. Who do you
know…?
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15. I wonder who
he knows…
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16. X
X X
X
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X X
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17. Networking Your Way to New Clients
“I’ve put together a short list of folks I think you
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know and wondered if you’d help me identify who
might be worth talking to first?”
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23. Improve Your Branding
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24. Improve Your Branding
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32. P
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37. P
?
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C
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38. Gain Insight through People You Know
“I just read an article about someone I think you’re
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acquainted with and wanted to get your advice on
the best way to approach them…”
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39. Develop Your Pipeline
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Who owns—or runs—a company that employs 50 or
more people and is within 25 miles of Orlando?
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41. Develop Your Pipeline
• Search criteria
– Title: ceo OR owner (current)
– Location: United States
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– Postal Code: 32801 (Orlando, FL)
– Within: 25 miles
– Company Size: 51‐1000+
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47. Climb the Learning Curve
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How do you get from here… to there?
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48. Climb the Learning Curve
Apply
Knowledge
Develop
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Become
Aware
Skills
How do you get from here… to there?
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50. The Hierarchy of Social Media Issues
Utilization Harnessing the power
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Supervision Managing the risk
Regulation Defining the ground rules
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51. The Hierarchy of Social Media Issues
Utilization Education
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Supervision Systems
Regulation Rules
Solutions require cross‐functional engagement
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52. Opportunity vs. Risk
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53. Opportunity vs. Risk
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Is blocking access an effective deterrent…?
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57. Presence on LinkedIn Today
Firm # of Profiles
• Merrill Lynch 5,944
• Company A 6,785
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• Company B 3,877
• Company C 2,746
• Company D 1,571
All “financial advisors” and “agents” 108,367
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58. 7 Questions People Aren’t Asking—but Should Be
• Who among our agents already participate actively in
LinkedIn and other sites? How are they benefitting?
• How high a corporate priority is it for our organization
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to find a solution to the compliance oversight issues?
• What areas of the company do we need to bring
together to formulate/refine a social media strategy?
• How are other firms in financial services and other
industries dealing with the risk management issues?
© 2010, Kip Gregory—The Gregory Group. All Rights Reserved. 59
64. To Learn More…
Contact us:
Kip Gregory
The Gregory Group
Principal, The Gregory Group
4425 Warren St NW
Washington, DC 20016
202‐364‐6913
kip@gregory‐group.com
www.kipgregory.com
© 2010, Kip Gregory—The Gregory Group. All Rights Reserved. 65