BrandJuice Overview of Pipeline, our innovation generator.

1. PIPELINE

2. OUR SERVICES WHAT YOU SAY: “My innovation pipeline needs an infusion of new ideas to drive growth and consumer loyalty.” WHAT WE OFFER: PIPELINE Fill the innovation pipeline with short-term, long-term or disruptive business propositions, all designed to build on brand strengths and match target customer needs. We collaborate with our clients through a proven three-step innovation process. 2

3. OUR SERVICES PIPELINE DELIVERS Consumer insight summary and synthesis of insights into innovation platforms Crowd-sourced marketing ideas from On-line Development Forum Hundreds of raw ideas developed by professional creatives Concepts refined and validated with consumers and stakeholders. 3

4. OUR SERVICES PIPELINE PROCESS HIGHLIGHTS IMMERSE Review of existing consumer insight research as well as R&D closet dive Passport Day to explore parallel worlds Creativity Collective® brainstorming session BrandJuice creative team brings ideas to life Option to develop ideas further through Battle Testing® process CREATE VALIDATE 4

5. OUR SERVICES PIPELINE BENEFITS Delivers actionable ideas, aligned with business realities Concepts go through many evolutions to develop insight clarity and line potential Infusion of fresh perspective on your business Consumers are involved through the entire process, including co-creation Based on a proven brainstorming process, 12-years in the making. 5

6. OUR SERVICES PIPELINE PIPELINE SUCCESS STORIES BrandJuice has completed successful innovation assignments for the Dr Pepper, 7UP and Sunkist brands. We created the highest scoring and largest new product opportunity in company history. After completing extensive consumer research and creating a Value Equation we took our Creativity Collective® on the road to create new product ideas with our client and the WAL-MART team. . Led client team through several repeat engagements and consumer co-creation processes (e.g., cooking parties). Created successful Johnsonville Deli Bites on store shelves today. 6

7. IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you. Jeff Scurlock 303-454-3260 jeff@brandjuice.com www.brandjuice.com 7