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DESCIPLINE
DESIRE
DIFFERENCE
DELIVERY
06-07-2012   I.KIRANKUMAR
     SEO is the process of
    improving the volume or
    quality of traffic to a web
    site from search engines.
Search Engine?????
 A web search
engine is designed to
search for information
on the World Wide
Web (WWW).
 Search engines crawl the Web to see what is there.
 This task is performed by a piece of software, called
a crawler or a spider (or Googlebot, as is the case with
Google).
Spiders follow links from one page to another and
index everything they find on their way.
Having in mind the number of pages on the Web
(over 20 billion), it is impossible for a spider to visit a
site daily just to see if a new page has appeared or if an
existing page has been modified, sometimes crawlers
may not end up visiting your site for a month or two.
ANALYSIS              SUBMISSIONS
   Analysis of Website      Submission to search engines
                             Directory Submission
   Keyword research
                             Blog Submission/posting
   Competitor analysis      Article Submission
   Finding Appropriate      Free Classifieds
    Keywords.                Forums
                             Press Releases
                             Video optimization
                             Blog Comments
TERMINOLOGY
•Adwords            •Conversion rate           •Keyword stuffing
•Affiliate          •CPC                       •Landing page
•Alt text           •CPM                       •Link building
•Analytics          •Crawler                   •Link exchange
•Anchor text        •ecommerce site            •No follow
•Back link          •Feed                      •PPC
•Black hat          •Impression                •SEM
•Blog               •Keyword Cannibalization   •SERP
•Bot                •Keyword density           •Site map
•Bounce rate        •Keyword spam              •SMM
•Canonical issues
THANK
                YOU

You Must Be The Change You Wish To See The World - Gandhi

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Seo training

  • 2. 06-07-2012 I.KIRANKUMAR
  • 3. SEO is the process of improving the volume or quality of traffic to a web site from search engines.
  • 4. Search Engine?????  A web search engine is designed to search for information on the World Wide Web (WWW).
  • 5.
  • 6.  Search engines crawl the Web to see what is there.  This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.
  • 7.
  • 8.
  • 9. ANALYSIS SUBMISSIONS  Analysis of Website  Submission to search engines  Directory Submission  Keyword research  Blog Submission/posting  Competitor analysis  Article Submission  Finding Appropriate  Free Classifieds Keywords.  Forums  Press Releases  Video optimization  Blog Comments
  • 11. •Adwords •Conversion rate •Keyword stuffing •Affiliate •CPC •Landing page •Alt text •CPM •Link building •Analytics •Crawler •Link exchange •Anchor text •ecommerce site •No follow •Back link •Feed •PPC •Black hat •Impression •SEM •Blog •Keyword Cannibalization •SERP •Bot •Keyword density •Site map •Bounce rate •Keyword spam •SMM •Canonical issues
  • 12. THANK YOU You Must Be The Change You Wish To See The World - Gandhi