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2. cadbury

4. INTRODUCTION OF ORGANIZATION

5. Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries. Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business. We make delicious foods you can feel good about. Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious.

6. vision The Barrow Cadbury Trust’s vision is of a peaceful, equitable society, free from discrimination and based on the principle of social justice for all.

7. mission "Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’

9. improve the quality of their chocolate.

10. To Survive in the market.

12. History of cadbury

13. Cadbury's as we know it today started from humble beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824. It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate or cocoa which he made himself for his customers. John Cadbury moved into the manufacturing of drinking chocolate and cocoa. By the early 1840's Cadbury operated from a factory in Bridge Street and went into partnership with his brother Benjamin. 'Cadbury Brothers of Birmingham'

14. Cadbury's received a Royal Warrant in 1854 as manufacturers of chocolate for Queen Victoria. Cadbury's moved on to become a limited company and after the death of Richard Cadbury the sons of the two brothers joined the firm headed by George Cadbury. This was very much a family business in every sense of the word. In 1969 the Cadbury Group merged with Schweppes. Cadbury Schweppes Plc is a leader in confectionery and soft drinks both in the UK and abroad. With factories all over the world and a host of well known brand names it has become a household name in many countries.

15. Introduction of members

16. CEO Todd Stitzer CHAIRMAN OF THE BOARD Roger Carr DIRECTORS Raymond Viault, Ellen Marram , SanjivAhuja Guy Elliott, Chris Patten, Colin Day, Wolfgang Berndt, Baroness Hogg

17. SALES SB CFO Andrew Bonfield HUMAN RESOURCES VSC LEGAL AND SECRETARY HU SCIENCE AND TECHNOLOGY DM

18. STRATEGY MR SUPPLY CHAIN TF GLOBAL CHOCOLATE BP GLOBAL GUM AND CANDY AK, Trevor Bond, IR, LM, Jim Chambers, AB, MG

19. CEO CHAIRMAN OF THE BOARD HIERARCHY ORGANIZATION HUMAN RESOURCES SCIENCE AND TECHNOLOGY CFO OF SALES LEGAL AND SECRETARY DIRECTORS

20. INTRODUCTION OF DEPARTMENT

22. Finance

23. Administration and IT support

24. Operations

25. Research and Development

26. Production

27. Customer Services

29. especially growth because the finance function if the cost is mot monitored, CS could loose the cost, which causes CS objectives to be reduced. ADMINISTRATION AND IT SUPPORT Administration and IT support department have been keeping things clean, taking orders, ensuring all machinery is of a good standard.Cadbury's have decided that their computers are too old and out of date and that they need to buy new, more developed in technology ones. When the new computers are delivered Administration and IT support would check them out and make sure that they are the correct order.

30. OPERATIONS They are in charge of materials and any new materials needed would have to be bought. They may even have the Administration and it support department publish new posters and have letters sent out about the new look of the product. RESEARCH AND DEVELOPMENT The work of research and development involves developing new products and improving current ones through various forms of research. New products and improvements to current products are needed to meet the requirements of customers,

31. taking into consideration changes in consumer demand, seasonal sales changes, and the availability of new materials and technology. PRODUCTION When there is a great demand for Dairy Milk, cadbury will lose a great amount of income because of the slowness of the production, which can affect the objectives that CS are aiming for. It can affect the objectives such as, to produce quality brands on time and to grow.

32. CUSTOMER SERVICES Customers are the most important people for Cadbury. Cadbury say that customers are simply the natural resource upon which the success of Cadbury depends upon. HUMAN RESOURCES Devising techniques to measure and reduce labour turnover. Planning ahead to make sure that every department has enough staff. HR planners operate a flexible workforce, which has numerical,

33. financial and functional flexibility. Train new employees to be able to work within their designated department correctly and safely.

34. MARKETING DEPARTMENT

36. Focus on what the customer wants is essential to successful marketing efforts. This customer-orientation must also be balanced with the company's objective of maintaining a profitable volume of sales in order for the company to continue to do business.

38. Cadbury Freddo BARS CADBURY SNACK CADBURY FREDDO CADBURY CURLY WURLY CADBURY BRUNCH Cadbury Snack has a strong heritage in the Irish Market. Imagine a chewy caramel ladder. Now drape it in thick milk chocolate. Chocolate's more fun when it's frog-shaped. Cadbury Brunch Bar is a favourite with consumers.

39. CADBURY TIMEOUT CADBURY PICNIC CADBURY FUDGE CADBURY STAR BAR A twin classic, with a ripple of chocolate sitting between two layers of wafer biscuit, dipped in milk chocolate!. A finger of fudge is just enough to give your kids a treat' Crispy wafer and chewy caramel covered in peanuts, raisins and Cadbury milk chocolate. Milk chocolate shot through with peanuts and creamy caramel.

40. CADBURY DOUBLE DECKER CADBURY DREAM CADBURY FLAKE CADBURY BOOST Cadbury Dream is a white chocolate made of real, smooth, melt-in-your-mouth white chocolate! Two layers of crispy cereals and nougatine wrapped in delicious Cadbury chocolate - and there's a small amount of coffee in there too. Cadbury flake is delicate, crumbly chocolate bar. Get Boosted with milk chocolate, caramel and biscuit energy

41. CADBURY CHOMP CADBURY DAIRY MILK CADBURY WISPA BOURNVILLE Cadbury Chomp is a delicious caramel treat wrapped in milk chocolate. The velvety-textured milk chocolate . Cadbury Dairy Milk with not just a glass and a half of fresh milk from the British isles, but with Fairtrade Ghanaian cocoa beans too!! The old classic dark chocolate .

42. CADBURY TWIRL CADBURY CREME EGG TWISTED CADBURY CRUNCHIE A golden honeycomb centre surrounded by delicious Cadbury milk chocolate fun of Creme Egg inside a bar of thick milk chocolate. Two twirly chocolate fingers covered in smooth Cadbury milk chocolate.

43. cakes and biscuits CADBURY CELEBRATION CAKE WITH BUTTONS CADBURY DIGESTIVE BISCUITS CADBURY CAKE BARS CADBURY MINI ROLLS CADBURY HALF COATED MINI ANIMAL BISCUITS CADBURY CAKE FUDGE BITES CADBURY FINGERS

44. BOXES, BAGS AND TINS CADBURY BUTTONS CADBURY HEROES CADBURY DAIRY MILK TASTERS CADBURY KOKO CADBURY MILK TRAY

45. CADBURY ROSES CADBURY DAIRY MILK CARAMEL NIBBLES CADBURY CLUSTERS CADBURY CHOCOLATE ECLAIRS CADBURY DAIRY MILK SHOTS

46. DRINKS CADBURY HOT CHOCOLATE INSTANT CADBURY HOT CHOC CHUNKS CADBURY DRINKING CHOCOLATE CADBURY HIGHLIGHTS BOURNVILLE COCOA

47. ICECREAM AND DESSERTS CADBURY TWIN POTS FLAKE FLAKE 99 CONE ADBURY CHOCOLATE MOUSSE CDM STICK CADBURY CHOCOLATE TRIFLE

48. STRATEGIES OF CADBURY

49. Product strategy We have the competitive advantage that is our quality. It is recognized throughout the world and our product is a convenience product. Promotion strategy: We can distinguish ourselves from the competitors on the following criteria: Important: as we are the first one launching nuts coated with chocolate .and due to winter season it will serve as a good product to our target market. Communicable: yes the difference is communicable to the buyers through our advertisements on TV and billboards.

50. Affordable: as the result of a survey the prices set are economical. Positioning strategy: More for the same: As we are offering the same quality same taste at a economy price. Brand strategy: We will position our brand at its attributes that is its innovative ingredient and good taste. And strong beliefs and values as Cadbury’s have many loyal customers. The product name is Enticing Treats means a mouth watering treat which is simply irresistible The brand is licensed and is a international brand.

51. Pricing strategy Our pricing strategies are as follows Weight Prices 20gm pack, Rs.10 50 gm Pack, Rs.30 150 gm Pack, Rs.90 350 gm Tin, Rs.175 500 gm Tin, Rs.350 And it is concluded from the survey that customers by looking this price chart have accepted the prices and called it as an economical.

52. FUTURE FORECASTING

53. - Good growth in Chocolate (up 7%), led by continued strong performances in the UK, India and South Africa - Improved growth in Gum (up 4%) and Candy (up 11%) reflecting strong performances in emerging markets and growth in North America and Europe - Excellent growth in Britain & Ireland (up 10%) and emerging markets (South America up 18%, Asia and Middle East and Africa up 14%)

54. - Year to date revenue growth of 5%, ahead of previous guidance for the year Year to date underlying operating margin growth of over 180 bps underpinned by a strong third quarter - Improved momentum increases our confidence in good revenue growth in 2010 and 2011 - Marketing investment as a percentage of sales was 10.4% on a constant currency basis reflecting the benefits of media deflation.

55. PRODUCT PLANNING AND DEVELOPMENT

57. 4 PC’ OF CADBURY

58. Place Cadbury dairy milk is produced at the chocolate factory in Bourneville in Birmingham. After the chocolate is produced and has undergone all the quality checks it is transported to the stockrooms. After this Cadbury sells it products to shopsthat deal with beverages and confectionery e.g. corner shops, super stores. They then sell it to the general public. Cadbury produces chocolate for more than 200 countries so that they have a chance to enjoy it as well and make profit.

59. Product My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate, Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate.Price Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit.

60. Promotion The purpose of promotion is to communicate directly with potential or existing customers, in order to encourage them to purchase dairy milk and recommend it to others.

61. MARKETING ENVIRONMENT OF CADBURY

62. MICRO-ENVIRONMENTAL ANALYSIS: (1)MARKET CONCENTRATION & COMPETITION The chocolate industry is highly concentrated. Cadbury and Nestle together account for 90% of the retail sales with Cadbury being the market leader. Competition in this industry is fierce,especially between Cadbury and Nestle. Both Cadbury and Nestle have rival products in everysegment (Cadbury’s DairyMilk, 5 Star, Perk vs. Nestle’s Classic, bar-one, munch, etc.)

63. (2) BARRIERS TO ENTRY The industry’s main barrier to entry is with respect to advertising. The incumbent firms have spentmillions of rupees to create brand-loyalty with consumers. The cumulative effects of advertisingcreate an absolute cost advantage for the incumbent firms, thus entrants must overcome not onlycurrent advertising efforts, but also the lingering impact of past marketing campaigns. High sunkcosts also act as a barrier to entry. (3) SUPPLIER POWER Industry uses a wide range of raw materials in manufacturing chocolate products, the main ones beingcocoa beans, sugar and other sweeteners

64. (including polyols and artificial sweeteners such asaspartame), dairy products (including milk), gumbase and fruit and nuts. Cadbury buys its raw materials from suppliers around the world. No single supplier accounts for morethan 10% of their raw material purchases. (4) BUYER POWER End consumers have strong buyer power because of the availability of substitutes, both generic and brand names. It is easy for a consumer to purchase a nearly identical product for a lower price. Thisgives consumers a great deal of leverage and leads Cadbury to

65. spend millions of rupees to createproduct differentiation via advertisements and new products to catch up with the evolving trends in the market. (5) SUBSTITUTES The current trends in the market suggest that traditional sweets are possible substitutes for chocolates. In order to strengthen the special relationship consumers share with chocolates, Cadbury Indialaunched its all-year-round ‘Cadbury Celebration gifting’ range with an array of newly designedCadbury Celebration packs.

66. MACRO ENVIRONMENTAL ANALYSIS: POLITICAL: •Liberalisation measures prompted by WTO affecting sales by way of competition from imports; Direct imports from Cadbury Schweppes by dollar stores might erode market share •Change in government policies has allowed entry of foreign players; US-based chocolate-maker Hersheys is mulling a foray into the Indian chocolate market through its joint venturewith Godrej.

67. •The Food Safety and Standard Bill, 2005 with penal provisions requires a review as the samegives huge powers to the Inspecting Officers to seize food articles without authorization andmay create unwanted confusion to the detriment of the company. ECONOMIC: •The prices of cocoa and milk, the chief ingredients used in chocolates, have gone up by 50 percent, If the prices of thesecommodities keep increasing, Cadbury will be forced to increase the prices.

68. •Low margins, high volumes, price sensitivity of the industry and competition from cheaper substitutes leaves little room for price manoeuvring. •In October 2003, seizure of chocolates stock from Pune plant after worms were found bycustomers in Dairy Milk packages; Sales dropped by 30 percent. TECHNOLOGICAL: •Adoption of JDA software’s space and category management solution resulted in 93.75% reduction in planning and processing time and increase in productivity.

69. •e-Commerce has not picked up that well - not much turnover through this route – future growth prospects of this channel.

70. SWOT ANALYSIS OF CADBURY

71. Strengths • Maintain a stable growth of a company, • With its brand name, Cadbury could counterattack the competitors. • Keep up with the financial strength by increasing its sales and profit. • Acquisition rules in UK, reduce its dependence on the UK market. • Overall, Cadbury has been successful through the new products (development) it has to offer.

73. Lack of distribution network.

74. Total French production of chocolate bars and confectionary has slowed down in more recent years, partly due to the economic slump.

75. Consumption of chocolate products, fall in demand due to the gloomy economic situation.

77. Cadbury has other opportunities to have market development in Russia and China.

78. This company is also at the same time distributing its products via the internet – Develop Gourmet Line.

79. Besides developing the “Low Calorie” line of chocolates and sweets, they also offer the “Sugar Free” sweets line.

81. price wars would occur between its competitors like Mars, Hershey and Nestle.

82. There would be seasonal sales slumps all year round which will reflect to an increase in cost of the raw materials needed.

83. Cadbury would then have to be prepared for growth of small local gourmet chocolates and regional candy manufacturers.

84. Also to be aware of the cost of packaging materials as it has increased over time.

86. GEOGRAPHIC REGION:Chocolates are everybody’s favourate so there is no limit of region , it is used all over the world. COUNTRIES: Perhapes categorized by size , development and membership of geographic region. CLIMATE: Northern n southern. GEOGRAPHIC SEGMENT DEMOGRAPHIC SEGMENT BEHAVIORAL SEGMENT PSYCHOGRAPHIC SEGMENT

87. DEMOGRAPHIC AGE: 5-60 GENDER: Male/Female FAMILY LIFE CYCLE: Young, Single, Married, Older INCOME: As concluded from the survey that our prices are economical so everyone can afford it. EDUCATION: Grade school or less, some high school, high school graduate, college graduate. PSYCHOGRAPHIC Attitude towards the product: the attitude towards our product is positive as people are very in trusted in our new product. Life Style: Thoseare willing to experiment with alternateproducts in place of conventional food items, as the universe of chocolateconsumption is changing from occasion led to more casual consumption.

88. BEHAVIORAL Occasions:-We are targeting special occasions like New Years Eve and Valentines Day . Eid etc. Benefits: - We are providing good quality product at economical prices. Keep the customers fitness in mind we are providing chocolate coated with nuts which will have a low calorie count. Usage Rate: The user rate is heavy in the behavioral segmentation of Cadbury dairy milk.

89. COMPETITORS OF CADBURY

90. Within Chocolate, it's interesting that Cadbury is a very small player outshone by Nestle, M&M Mars (now called Masterfoods) and Hershey. Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a huge player - perhaps #2. This is because Cadbury Schweppes is British based and hence has a much larger presence in Europe, Canada & Australia.

92. NET DEPT OF MARKETING

93. 30 April 2009 Notes 31 December 31 December 2008 2007 £'000 £'000 Operating income 3 374,905 348,405 Operating charges 4 (249,259) (287,418) Gain on forgiveness of intercompany liability 5 64,497 - Loss on disposal of intercompany receivable 5 (346,301) - ___________ ___________ Operating (loss)/ profit on ordinary activities (156,158) 60,987 before taxation Tax charge on (loss)/ profit on ordinary 7 (16,248) (18,406) activities ___________ ___________ Loss/(profit) on ordinary activities after (172,406) 42,581 taxation ___________ ___________ Retained (loss)/profit for the year (172,406) 42,581 ___________ ___________ PROFIT AND LOSS ACCOUNT

94. Notes 31 December 31 December 2008 2007 £'000 £'000 Current assets Short term investments 89,149 - Debtors - due within one year 9 5,696,091 4,663,604 Debtors - due after one year 10 - 1,368,457 Cash and cash equivalents 52,326 206,338 Deferred tax 8 - 778 ___________ ___________ 5,837,566 6,239,177 Creditors - due within one year) 11 (5,013,340) (5,940,325) ___________ ___________ Net current assets 824,226 298,852 Creditors - due after one year 12 (424,076) (85,190) Provision for deferred tax 13 (10,052) - ___________ ___________ Net assets 390,098 213,662 ___________ ___________ BALANCE SHEET Equity capital and reserves Called up share capital 14 12,000 12,000 Profit and loss account 376,930 146,737 Equity reserve 1,168 (1,373) Convertible bond reserve - 56,298 ___________ ___________ Equity shareholders' funds 390,098 213,662 ___________ ___________

95. 31 December 2007 Amounts due Amounts due within a after a year year £'000 £'000 Floating rate liabilities Commercial Paper 1,302,150 - Committed borrowings 453,401 - Group borrowings 3,350,832 - Bank overdrafts 1,027 - 5,107,410 - Fixed rate liabilities 4.875% GBP Notes due 2010 - 77,044 Other Notes maturing 2007-2010 33,820 9,010 33,820 86,054 Non-interest bearing debt and other liabilities Group Convertible debt 714,192 - Fair value of derivatives not in a 31,998 - hedging relationship Other creditors 52,905 (864) 799,095 (864) Total Gross Liabilities 5,940,325 85,190 Less cash and cash equivalents (206,337) - Net Debt 5,733,988 85,190 NET DEPT

97. CONCLUSION: In order for Cadbury to reach the peak of achievement, the company would have to stress on the global growth of the product. It can be a risk to market it in the region France, but with careful study of the target market segments and its economic position, it can be an attainment. Cadbury should also look into other countries like the Asia Pacific in order to market its products popular globally. But then again, careful considerations to look at its major competitors and to obtain the rules and regulations of a certain country are equally important.

98. GROUP MEMBERS: SYEDA RABBIA ASIM SYEDA SAMIA ASIM SYEDA NAFEES FATIMA SARA KHAN SIDRA RAFIQ QURAT-UL-AIN SANA RAZZAK BARI THANK YOU