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“Social Media is bringing back humanity to
   all digital life. We are no longer users,
consumers, shoppers. We are people again.”
Before the
    Internet,
  we used to
   gather to
       share
our passions
Early Internet
Included
message
boards and
chat rooms
Paid               Earned              Owned
    Internet           Social Media      Brand and Product
   Advertising       (Pages and Feeds)       Websites

                                         Mobile Brand and
  PPC – Search                           Product Websites
                      Word of Month
   Marketing
                                         Proprietary Mobile
                                            Applications
Mobile Advertising     User Forums
                                           Customer Care
                                              Services
                        News, PR,
  Sponsorships
                      Announcements      Proprietary Digital
                                              Content

                         Blogger
Paid Applications                        Proprietary Blogs
                      Relationships
One message before
Social Media …


 
 
   
 
   
  
   
One message after
Social Media …
The message is
    distribute across
    Social
   Media
    channels …


We have reached like never before …
…where business can embrace their
customers.
How can a business implement a
Social Media
STRATEGY
Learn about your audience

   Who/Where are they?
What is their personality like?
How/Where do they consume?
How/Where do they engage?
Choose your
channels
  wisely
Choose your
channels
  wisely
Choose the
right team
to engage
Choose the
right team
to engage
Connect
Connect
Social Media
 Tools and Applications
Social networks bring people closer together to interact, build relationships
 and share information. Within social networks, there are different types of
social applications - individual social tools designed for a specific purpose.
Public announcements to a group of people, like a
keynote speech at a conference. One or more authors
create a blog with text, images or videos and design the
look and feel. Readers can comment on or rate each of
the blog entries, depending on the permissions or rules
applied.




Online group discussions where people have
conversations about a topic, share ideas or ask specific
questions. Common uses are product support or interest
based discussions.




Collaborative documents that help people create
content with text, images and video. Wikis are often
used for documentation, FAQs or articles. Because wikis
can have multiple authors, versions of wiki articles are
tracked, as well as a history of changes, for future
reference.
Short updates with text or links to other content. They
provide quick status updates from members in a social
network.




Actions by members or groups in a network, such as
recently posted photos, new comments or updated
information.




Personal snapshots that include a person’s picture and
personal information, such as hobbies, pictures, interests,
skills, location and more.
Private, direct notes people can send to one or more
connections. Like email, but built into the social site.




Within a community, badges or points acknowledge
members for their role or contributions.




Add your comments to blog posts, videos, photos and
within social networks. Comments are typically written
notes about shared content and can include links to
videos, pictures or other websites.
Share opinions on a topic with a given set of choices.
Votes are recorded and shown to others.




Let members give content a score indicating its value,
such as 5 stars or a thumbs up or down.




Mark content according to topic or keywords so that it’s
easy to find.
The foundations for any social media marketing activity start with
listening and in-depth research, ranging from influencer
identification to campaign planning.


SocialMention.com  Best in class and free tool in social
media search platform that aggregates user generated content
from across the web into a single stream of information.
It monitors 80+ social media properties directly indluding: Twitter,
Facebook, YouTube, Digg, Google etc.

www.google.com/adplanner  Google AdPlanner which
can help you determine which online destinations are most
relevant to your product, brand or service.
There are literally millions of tools and process for publising,
discovering relevant content and arranging it online so it can be
re-purposed/re-shared


         WordPress.com  The world’s best publishing
         platform catering to very big to the very small.

Alternatives:
Tumblr.com, Posterous.com, Checkthis.com
Specific forms of content
A Social Business engages its client constantly … participating in
the dialogue!

Dashboards Tools
TweetDeck.com, HootSuite.com and SproutSocial.com



Blog Comments Management Tools
Disqus.com, LiveFyre.com and InstanseDebate.com
Web Analytics Tools

Google Analytics is the king when it comes to free website insights
but lots of other tools can play a role too.

StatMyWeb.com is a great all-in-one tools to get a feel for the
performance of any website on the


Social Media Analytics Tools

Twitter              TweetReach.com
                      TwitterCounter.com

Facebook             SocialBakers.com

YouTube              www.YouTube.com/comment_search
Take a Look on
  Social Process
Web Analytics is the concept of measuring website
performance and analyzing how visitors interact with a
site. Web Analytics applications can help companies
improve their sites to improve their ROI, customer
satisfaction and website usability.

In order to successfully run SEM (SEO and PPC)
campaigns, search engine marketing experts / specialists
need to know how people find a web site and how they
interact with it once they arrive there. SEM experts /
consultants create KPIs (key performance indicators)
that help them measure the success of different SEM
campaigns utilizing their Web Analytics applications.
Digital Advertising Landscape
On search advertising   SEM
On search results       SEO
On related sites        Contextual
On un-related sites     Banners
On desktop              Widgets
On a community          Communities
On a phone              Mobile
On existing             Email/SMS
…. more                 OMR
“Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made every day
that eventually add up to a major shift.”
 - Jay Baer
Social Media

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Social Media

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. “Social Media is bringing back humanity to all digital life. We are no longer users, consumers, shoppers. We are people again.”
  • 6.
  • 7.
  • 8.
  • 9. Before the Internet, we used to gather to share our passions
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  • 12. Paid Earned Owned Internet Social Media Brand and Product Advertising (Pages and Feeds) Websites Mobile Brand and PPC – Search Product Websites Word of Month Marketing Proprietary Mobile Applications Mobile Advertising User Forums Customer Care Services News, PR, Sponsorships Announcements Proprietary Digital Content Blogger Paid Applications Proprietary Blogs Relationships
  • 15.         
  • 17. The message is distribute across Social  Media channels …
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  • 20. We have reached like never before …
  • 21. …where business can embrace their customers.
  • 22. How can a business implement a Social Media STRATEGY
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  • 26. Learn about your audience Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
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  • 47. Social Media Tools and Applications
  • 48. Social networks bring people closer together to interact, build relationships and share information. Within social networks, there are different types of social applications - individual social tools designed for a specific purpose.
  • 49. Public announcements to a group of people, like a keynote speech at a conference. One or more authors create a blog with text, images or videos and design the look and feel. Readers can comment on or rate each of the blog entries, depending on the permissions or rules applied. Online group discussions where people have conversations about a topic, share ideas or ask specific questions. Common uses are product support or interest based discussions. Collaborative documents that help people create content with text, images and video. Wikis are often used for documentation, FAQs or articles. Because wikis can have multiple authors, versions of wiki articles are tracked, as well as a history of changes, for future reference.
  • 50. Short updates with text or links to other content. They provide quick status updates from members in a social network. Actions by members or groups in a network, such as recently posted photos, new comments or updated information. Personal snapshots that include a person’s picture and personal information, such as hobbies, pictures, interests, skills, location and more.
  • 51. Private, direct notes people can send to one or more connections. Like email, but built into the social site. Within a community, badges or points acknowledge members for their role or contributions. Add your comments to blog posts, videos, photos and within social networks. Comments are typically written notes about shared content and can include links to videos, pictures or other websites.
  • 52. Share opinions on a topic with a given set of choices. Votes are recorded and shown to others. Let members give content a score indicating its value, such as 5 stars or a thumbs up or down. Mark content according to topic or keywords so that it’s easy to find.
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  • 54. The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning. SocialMention.com  Best in class and free tool in social media search platform that aggregates user generated content from across the web into a single stream of information. It monitors 80+ social media properties directly indluding: Twitter, Facebook, YouTube, Digg, Google etc. www.google.com/adplanner  Google AdPlanner which can help you determine which online destinations are most relevant to your product, brand or service.
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  • 56. There are literally millions of tools and process for publising, discovering relevant content and arranging it online so it can be re-purposed/re-shared WordPress.com  The world’s best publishing platform catering to very big to the very small. Alternatives: Tumblr.com, Posterous.com, Checkthis.com Specific forms of content
  • 57. A Social Business engages its client constantly … participating in the dialogue! Dashboards Tools TweetDeck.com, HootSuite.com and SproutSocial.com Blog Comments Management Tools Disqus.com, LiveFyre.com and InstanseDebate.com
  • 58. Web Analytics Tools Google Analytics is the king when it comes to free website insights but lots of other tools can play a role too. StatMyWeb.com is a great all-in-one tools to get a feel for the performance of any website on the Social Media Analytics Tools Twitter  TweetReach.com TwitterCounter.com Facebook  SocialBakers.com YouTube  www.YouTube.com/comment_search
  • 59. Take a Look on Social Process
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  • 63. Web Analytics is the concept of measuring website performance and analyzing how visitors interact with a site. Web Analytics applications can help companies improve their sites to improve their ROI, customer satisfaction and website usability. In order to successfully run SEM (SEO and PPC) campaigns, search engine marketing experts / specialists need to know how people find a web site and how they interact with it once they arrive there. SEM experts / consultants create KPIs (key performance indicators) that help them measure the success of different SEM campaigns utilizing their Web Analytics applications.
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  • 65. Digital Advertising Landscape On search advertising SEM On search results SEO On related sites Contextual On un-related sites Banners On desktop Widgets On a community Communities On a phone Mobile On existing Email/SMS …. more OMR
  • 66. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.” - Jay Baer