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Where is nonprofit marketing headed in 2012 and beyond? Good question! With how fast the world of communications, marketing, and fundraising is changing, I don’t think anyone  really  knows. But that’s not a very helpful answer, is it? What you  will  find helpful are the three books I recommend you read  soon.  They aren’t nonprofit books, but their messages – I predict! –  will have a lot to do with the future of nonprofit marketing.  Kivi Leroux Miller
“ The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.” Text and image excerpted from Amazon.com We Are All Weird  by Seth Godin Why read it? It explains how mass messaging must give way to personalized choices. 1
“ We Are All Weird” by Seth Godin ,[object Object],[object Object],THINK:  PERSONALIZED What This Means for Nonprofits 1
“ Rather than planning a whole project out in advance, make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow  you to happen upon unexpected avenues and arrive at extraordinary outcomes.” Text and image excerpted from Amazon.com Little Bets  by Peter Sims Why read it? It explains why experimenting is more powerful than detailed planning.  2
[object Object],[object Object],THINK:  EXPERIMENTS “ Little Bets” by Peter Sims What This Means for Nonprofits 2
“ Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage.” Text and image excerpted from Amazon.com Newsjacking  by David Meerman Scott Why read it? It explains how to get your message into what everyone is already reading. 3
[object Object],[object Object],THINK:  REAL-TIME What This Means for Nonprofits 3 “ Newsjacking” by  David Meerman Scott
Free Webinar Register at NonprofitMarketingGuide.com Coming Next . . .  Free Report
kivilm kivilm nonprofitmarketingguide NonprofitMarketingGuide.com/blog

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Where Is Nonprofit Marketing Headed in 2012?

  • 1.  
  • 2. Where is nonprofit marketing headed in 2012 and beyond? Good question! With how fast the world of communications, marketing, and fundraising is changing, I don’t think anyone really knows. But that’s not a very helpful answer, is it? What you will find helpful are the three books I recommend you read soon. They aren’t nonprofit books, but their messages – I predict! – will have a lot to do with the future of nonprofit marketing. Kivi Leroux Miller
  • 3. “ The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.” Text and image excerpted from Amazon.com We Are All Weird by Seth Godin Why read it? It explains how mass messaging must give way to personalized choices. 1
  • 4.
  • 5. “ Rather than planning a whole project out in advance, make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow you to happen upon unexpected avenues and arrive at extraordinary outcomes.” Text and image excerpted from Amazon.com Little Bets by Peter Sims Why read it? It explains why experimenting is more powerful than detailed planning. 2
  • 6.
  • 7. “ Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage.” Text and image excerpted from Amazon.com Newsjacking by David Meerman Scott Why read it? It explains how to get your message into what everyone is already reading. 3
  • 8.
  • 9. Free Webinar Register at NonprofitMarketingGuide.com Coming Next . . . Free Report
  • 10. kivilm kivilm nonprofitmarketingguide NonprofitMarketingGuide.com/blog