How to Use Pinterest to Grow Your Business

http://bloomonline.co.nz
The Power Of Pinterest
How to use Pinterest to grow your business

Why Pinterest?
• Its the third most popular social media
site in the world (after Facebook &
Twitter)
• People use Pinterest to research before
they buy, to look for solutions to their
problems & to find inspiration

Why Pinterest?
• Many brands and businesses find it
easier to engage with their target
market on Pinterest than they do on
other social media networks
• Pins remain clickworthy for months -
unlike tweets that are gone in only
minutes.
• Its fun!!

Getting Started

Set Up Your Account
If you haven’t already, set yourself up with
a business account on Pinterest.
!
You can easily turn your personal account
into a business account by going to
business.pinterest.com
!
A business account gives you access to
Analytics as well as allowing you to create
Rich Pins.

Your ‘About’ Section
Include information like:
• The topics you will be pinning about
• Your ideal client
• Your website address
Use keywords in your description that will
make it easy for your ideal client to find you
when they are searching Pinterest.
!
Add your location and verify your website!

Your ‘About’ Section

Set Up Your Website
One of the easiest ways to take advantage
of Pinterest for your business is to optimise
your website so that your visitors can do all
the hard work of pinning your content for
you!

Set Up Your Website
• Make your blog posts pinnable with eye
catching images & really great content
• Add a Pin It button to your posts, pages
& images
• Invite your readers to pin your posts
• Add a Follow Me on Pinterest button
• Add a Pinterest widget to your sidebar

Optimise For Searching
Pinterest is used by a lot of people to
research products before they purchase, find
inspiration or look for solutions to their
problems - so you need to optimise your
boards and pins so they can find you!

Optimise For Searching
Include keywords in your board names,
board descriptions and pin descriptions.

What To Pin

Who Are You Pinning For?
If you view yourself as a source of ideas &
information, rather than someone hawking
your wares, you will be far more successful
on Pinterest than if you focus on promoting
and pinning your own products and services 
~ Beth Hayden, Pinfluence

Who Are You Pinning For?
To be truly effective on Pinterest, you need
to know two things:
• who your ideal customer is
• what his/her needs & wants are

Create Original Content
80% of the content on Pinterest is repins 
Its great to repin other people’s content
from within Pinterest ... but to really rock it
as a business you need to create original
content that your ideal customers will love.

Inspiration
You can post more than just images on
Pinterest. You can also include:
• audio content from SoundCloud
• YouTube videos
• Slideshows from SlideShare

Inspiration

Secret Boards
• You can have any number of secret
boards on the go at any one time.
• When you pin to these boards your pins
won’t show up anywhere else - other
Pinners won’t even be alerted if you
repin their pins.
• You can turn secret boards into public
boards at any time

Secret Boards
You can use secret boards to:
• Get yourself started on Pinterest
• Fill a secret board with your launch
content ... and make it public when the
time is right.
• Get the jump on holidays or other future
events.
• Pin ideas for future blog posts or email
campaigns

Build Your Community

Connect
There are 6 ways to connect with people on
Pinterest:
• Following
• Repinning
• Liking
• Commenting
• Tagging
• Hashtags
• Recommending a Pin

Collaborate
Collaborative Pinterest boards are a great
way to increase your Pinterest reach.
!
You can create a board and invite colleagues
or clients to join you and pin to that board.
!
Any pins to that board be seen by
your followers - but also by the followers of
everyone else who contributes.

Collaborate
• Set up a collaborative board with other
business owners who offer products or
services that compliment your own
• Invite your customers to pin images of
themselves with your product
• Set up a board for members of your
programmes to share their
accomplishments ...

Collaborate
Guest Pinning is another way to collaborate
on Pinterest.
!
Its like guest blogging ... only its on
Pinterest.

Collaborate
• Got a travel blog?  
Invite your fav travel bloggers to pin
their luggage recommendations.
• Are you a Health Coach?  
Invite a colleague or client to pin their
favourite meditation resources.
• Do you write about running a business
online? Invite a WordPress expert to pin
their must-have website essentials.

Blog About It
• Write a post announcing your Pinterest
presence
• Write a weekly Pinterest round up
• Share your Guest Pinners’ boards with
your blog readers
• Put the spotlight on your favourite
customers’ pins & boards
• Announce the winner/s of your giveaway
and highlight their winning pins or
boards

Use Facebook
• Add your Pinterest boards to your
Facebook page
• Share your Facebook content on
Pinterest
• Post your Pinterest content onto
Facebook
• Invite your Facebook fans to join you on
Pinterest

Use Your List
• Add a ‘Follow Me on Pinterest’ button to
your emails
• Include a ‘Pin It’ button so readers can
pin images from within your email
• Send out an announcement email telling
your readers you’re on Pinterest
• Send out a ‘most pinned’ email
• Announce Pinterest Competitions
• Promote your boards to new subscribers

Turn Pins Into Sales

Include A Call To Action
A Call to Action is a must!
!
• Add a Call to Action in
the description of each
pin
• Consider also including
a Call to Action in your
image

Get Them On Your List
The most effective way to turn Pins into
sales is to get people on to your mailing list.
• Pin your opt-in freebie & link it to your
sign-up form
• Got a great looking signup form? Pin
that!
• Pin your video inviting people to join
your latest webinar
• Make sure you have a prominent signup
form on all the pages of your website
• Run a giveaway on Pinteresthttp://bloomonline.co.nz

Use Rich Pins

Why Use Rich Pins
• Its easier for people to buy
• Helps potential buyers make informed
decisions about what to buy
• Increased traffic 
 
According to Shopify, Pinterest pins that
include prices receive 36 percent more
likes than those that do not. 

Measure It

Pinterest Analytics
• The Pinterest analytics tool only
measures the performance of pins from
your website
• Tailwindapp.com offers a more
comprehensive set of anaytics.

How to Use Pinterest to Grow Your Business

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How to Use Pinterest to Grow Your Business