Agria provides online courses taught by vendors that teach unique skills related to food and beverages. Courses cover topics like honey harvesting, jerky making, and goat cheese making. Members pay monthly or annually for unlimited access to courses and exclusive discounts. Non-members can purchase courses a la carte. Agria competes with Epicurious and Coursehorse, but differentiates by specializing in food-related skills and offering vendor partnerships. Strengths include unique vendor partnerships and discounts, while weaknesses include limited funding and non-tangible products. Opportunities exist in using user data for advertising and vendors. Threats include competition from larger platforms and similar offerings from competitors.
2. The Big Idea
• Agria provides verified online courses that
teach people one of kind skills that otherwise
may be lost to antiquity.
• We differ from our competitors, because we
specialize in courses that are related to food.
We also offer exclusive deals on vendor items.
Whether you are preparing salmon jerky or you
are interested in home brewing, Agria is sure to
have something for everyone!
3. Competitors
• Epicurious.com
• “How to Whip Egg
Whites” (content is
limited)
• “How to” videos are
created by Epicurious
instead of third party
• Doesn’t have a market
place
• They have an online
community
• No fee
4. Competitors
• Coursehorse.com
• Offer Rewards for taking
courses
• Categories range from
cooking to public speaking
• Courses taught by top
educators
• Has a verified system
(Coursehorse and NYC
Educator verifies the courses)
• Courses are in person
• Heavy direct marketing
• Doesn’t have a market place
• They have an online
community
5. SWOT
Strengths:
-‐One
of
a
kind
curated
vendors
-‐Exclusive
co-‐branding
and
discounts
for
users
-‐App
based
which
eases
the
discovery
and
usage
of
product
-‐Geo-‐fencing
technology
which
allows
“on
the
go”
markeBng
Weaknesses:
-‐Limited
funding
-‐Small
database
-‐Non-‐tangible
product
(some
users
may
not
find
value
in
course
offerings)
OpportuniBes:
-‐Ability
to
track
users’
behavior
and
locaBon
in
order
to
gain
more
B2B
opportuniBes
(i.e.
adverBsing,
and
vendors)
Threats:
-‐ Cannibalism
from
larger
plaQorms
with
established
database
who
are
looking
to
develop
flanker
products
-‐ CompeBtors
like
Coursehorse
already
have
a
jumpstart
with
similar
course
offerings
6. HowAgria Works
• Membership
– $9.99 for 1 month
– $24.99 for 3 months
– $54.99 for 6 months
• Unlimited Access to
courses
• Exclusive products or
discounts on vendor items
(Agria receives 2.9% of
transaction fees)
• Non-Members
– Are able to purchase
courses a la carte
– Do not receive
discounts on
membership and
vendor items
7. HowAgria Works
Harvesting Honey, $32.00
Meg Paska, Farmer Meg’s
Digest
Jerky Making, $36.00
Chris Woehrle and Robert Stout,
Kings County Jerky
Goat cheese making with,
$42.00
Ryan Lofta, Lofta Farms
What you’ll Get:
• Learn Lofta Farms’ one of a
kind cheese making
technique
• A sample of Lofta’s Smoke
Gouda
What you’ll Get:
• Jerk with the Founders of
Kings County Jerky
• 20% off our Teriyaki
blend.
What you’ll Get:
• Go beyond the buzz with
Meg Paska’s harvesting
technique
• A 2oz sample of Meg’s
Honey
8. Agria Vendor Profiles
Chocolate Making, $55.00
Rick and Michael Mast, Mast Brothers
Chocolate
Mast Brothers
Cookbook, $25.00
Retail Price: $35.00
Exclusive Agria + Mast
Brothers Collection,
$35.20
Retail Price: $44.00
Artisan Collection, $35.20
Retail Price: $44.00
What you’ll Get:
• Learn chocolate making with the Mast
brothers
• A free download of Mast Brothers
docuseries
• 20% off of our Agria+Mast Brothers
collection
