This document summarizes 12 tactics for real estate agents to thrive during market shifts or downturns as outlined in the book SHIFT by Gary Keller. The tactics discussed include maintaining a positive mindset, cutting expenses, leveraging resources, ramping up lead generation activities, improving lead conversion rates, using internet marketing strategies effectively, pricing listings ahead of the market, staging homes well, creating urgency for buyers, and using creative financing options. The document provides examples and explanations for how to implement each tactic.

1. SHIFT: How top real estate agents tackle tough times By Gary Keller