SlideShare a Scribd company logo
1 of 48
Download to read offline
Recognizing
Common Advertising
Strategies
Things to consider when
         viewing an advertisement:
What is the brand name or product?
Who is the target audience?
What are the significant visual images?
What catchy words or slogans are being used?
What needs or desires are being targeted?
What fears are being suggested?
Are any stereotypes being presented?
What advertising techniques are being used?
What is the underlying message in the ad?
What is your personal reaction?
Advertisers use a variety
of advertising techniques
and strategies to get
consumers to buy their
products.
Emotional Appeals - Needs
NEEDS: Successful advertisements appeal to the
emotional NEEDS of the audience using a promise
that the product being advertised can satisfy
emotional needs such as:
  * The need for acceptance/belonging to a group
  * The need for security
  * The need for change, variety and excitement
  * The need to be attractive
  * The need for self-acceptance
Advertisers associate their products with luxury,
wealth, fame, beauty, family, fitness, happiness, etc.
There is a suggestion that by using their product
some of these associations will wear off onto the
consumer.
Emotional Appeals - Fears
FEARS: Advertisements also make use of the oldest
persuasion method - FEAR. They suggest that terrible
things can happen to a consumer if you don't use their
product. As consumers, some of our common fears
include:
   * Being unattractive
   * Being rejected
   * Being ridiculed
   * Being unsafe/in danger
Look at all the ads for unwanted hair, body odor,
dandruff, or weight. Society has been made to feel that
these things are not acceptable. However, FEAR can
also be used to prevent drinking and driving, drug
taking, etc. FEAR works best if it does not scare too
much.
Common Advertising
           Strategies

                        Family Fun
Ideal Kids and Family
                        Facts and Figures
Are You Cool Enough?
                        Star Power
Amazing Toys
                        Bandwagon
Weasel Words
                        Excitement
Put Downs
                        Scale
Heartstrings
Cute Celebrities
Ideal Kids and Families
              1

The kids in commercials are often a little older and a
little more perfect than the target audience of the ad.
They are, in other words, role models for what the
advertiser wants children in the target audience to
think they want to be like. A commercial that is
targeting eight year-olds, for instance, will show 11 or
12 year-old models playing with an eight year old's toy.

Ideal families are all attractive and pleasant looking—
and everyone seems to get along! Ideal kids and
families represent the types of people that kids
watching the ad would like themselves or their families
to be.
                                          EXAMPLE
Common Advertising Strategies
Are You Cool Enough?
         2

Advertisers try to convince you that if you
don’t use their products, then you aren’t
good enough. Maybe you won’t be accepted
or have the right friends. Maybe you won’t fit
in. Sometimes they will show someone
uncool trying a product and then suddenly
they become hip looking and do cool things.
There’s an emphasis on status and “keeping
up with the Joneses.”

                                    EXAMPLE
Common Advertising Strategies
Common Advertising Strategies
Amazing Toys
        3

Many toy commercials show their toys
in life-like fashion, doing incredible
things. Airplanes do loop-the-loops
and cars do wheelies, dolls cry and
spring-loaded missiles hit gorillas dead
in the chest. This would be fine if the
toys really did these things.


                               EXAMPLE
Common Advertising Strategies
Weasel Words
            4


By law, advertisers have to tell the truth,
but sometimes, they use words that can
mislead viewers. Look for words in
commercials like: “Part of . . .”, “The
taste of real . . . “, “Natural,” “New, better
tasting,” “Because we care.” There are
hundreds of these deceptive phrases.


                                  EXAMPLE
ew &
 N       d
    rove
Imp
Put Downs
            5



This is when an ad puts down the
competition’s product to make its
product seem better.




                              EXAMPLE
Common Advertising Strategies
Heartstrings
            6

Commercials often create an emotional
mood that draws you into the
advertisement and makes you feel
good. The McDonald's commercials
featuring father and daughter eating
out together, or the AT&T Reach Out
and Touch Someone ads are good
examples. We are more attracted by
products that make us feel good.
                            EXAMPLE
Common Advertising Strategies
Common Advertising Strategies
Common Advertising Strategies
Cute Celebrities
             7

Teenage Mutant Ninja Turtles sell
pizza. Spuds McKenzie sells beer. The
quot;Joe Coolquot; camel sells cigarettes. Tony
the Tiger sells cereal, and the Nestle’s
Quick Bunny sells chocolate milk. All
of these are ways of helping children
identify with products either now or for
the future.

                               EXAMPLE
Common Advertising Strategies
Family Fun
            8

quot;This is something the whole family
can do together!quot; or quot;This is
something Mom will be glad to buy for
you.quot; Many commercials show parents
enjoying their children's fun as if the
product will bring more family
togetherness.


                              EXAMPLE
Common Advertising Strategies
Common Advertising Strategies
Facts and Figures
             9



Advertisers use facts and statistics to
enhance a product’s credibility.




                               EXAMPLE
Common Advertising Strategies
Star Power
             10



Sports heroes, movie stars, and
teenage heartthrobs tell our children
what to eat and what to wear. Children
listen, not realizing that the star is paid
for the endorsement.



                                 EXAMPLE
Common Advertising Strategies
Bandwagon
           11



Join the crowd! Don’t be left out!
Everyone is buying this product— Why
aren’t you?




                            EXAMPLE
Common Advertising Strategies
Excitement
            12



Watch the expressions on their faces--
never a dull moment, never boring.
quot;This toy is the most fun since fried
bananas!quot; the boy seems to say. Or
one bit of snack food and you’re
surfing in California or soaring on your
skateboard.

                               EXAMPLE
Common Advertising Strategies
Scale
            13



This is when advertisers make a
product look bigger or smaller than it
actually is.




                               EXAMPLE
Common Advertising Strategies
Common Advertising Strategies
Let’s see if you can recognize some advertising strategies.
Brand Name or
Product – Pellegrino
Bottled Water
 “It must be the
 water.”
 “Lingering at the
 table since 1899.”
“The standard 99
cent chicken
sandwich.”
“Wendy’s new 99
cent all-white meat
crispy chicken
sandwich.”
“Do what tastes
right.”
“Take a
rejuvenating
escape.”
“Its formula
contains a sea
mineral essence
and has an
invigorating
scent.”
“Surprise
Yourself.”
“Walt’s people
invented the idea of an
amusement park
. . . They perfected it.
They still do it best.”
quote by Richard
Corliss, movie critic
for Time magazine
“Fabulous Hawaiian
estates, millions of
gamers in exotic
cars and bikes. It’s
a fast new life-- all
at your fingertips.”
“9 out of 10.” --UK
Official Xbox
Magazine
“Indulge a new
identity.”
“Grab life by the
horns.”

“Need we say
more?”
“Guess what
everyone wants
for Christmas?”
“…Blockbuster
Giftcards are the
perfect holiday
gift.”
“Go home
happy.”
“A bowl of Cereal
May Help Reduce
the Risk of
Osteoporosis.”
“In fact research
shows that women
who get added
calcium from the
milk that tops their
bowl of cereal get
more calcium in
their diets than
women who don’t.”
“You’ve come a
long way, baby.”
Common Advertising Strategies

More Related Content

What's hot

How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative BriefLuis Delgado
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief WorkshopMr President
 
Adverts: Structures and Styles
Adverts: Structures and StylesAdverts: Structures and Styles
Adverts: Structures and StylesEllie Buchan
 
Death by PowerPoint - Redesigned
Death by PowerPoint - RedesignedDeath by PowerPoint - Redesigned
Death by PowerPoint - RedesignedEze Ikedi
 
Brand Marketing Powerpoint Presentation Slides
Brand Marketing Powerpoint Presentation SlidesBrand Marketing Powerpoint Presentation Slides
Brand Marketing Powerpoint Presentation SlidesSlideTeam
 
Good presentations matter
Good presentations matterGood presentations matter
Good presentations matterNed Potter
 
Steal this presentation
Steal this presentationSteal this presentation
Steal this presentationScott Hoag
 
Показатели медиапланирования, или Смысл за аббревиатурами (Nostra Communicati...
Показатели медиапланирования, или Смысл за аббревиатурами (Nostra Communicati...Показатели медиапланирования, или Смысл за аббревиатурами (Nostra Communicati...
Показатели медиапланирования, или Смысл за аббревиатурами (Nostra Communicati...Olga Vaganova
 
How to write a creative brief
How to write a creative briefHow to write a creative brief
How to write a creative briefMichael Fomichev
 
The evolution of the advertising industry.
The evolution of the advertising industry.The evolution of the advertising industry.
The evolution of the advertising industry.Heleen Mills
 
The 10 most abused words in Marketing
The 10 most abused words in MarketingThe 10 most abused words in Marketing
The 10 most abused words in MarketingBeloved Brands Inc.
 
AIDA Marketing
AIDA MarketingAIDA Marketing
AIDA MarketingFran Orton
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
 

What's hot (20)

Advertising campaign
Advertising campaignAdvertising campaign
Advertising campaign
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative Brief
 
Copywriting
Copywriting Copywriting
Copywriting
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
 
AIDA
AIDA AIDA
AIDA
 
Adverts: Structures and Styles
Adverts: Structures and StylesAdverts: Structures and Styles
Adverts: Structures and Styles
 
Death by PowerPoint - Redesigned
Death by PowerPoint - RedesignedDeath by PowerPoint - Redesigned
Death by PowerPoint - Redesigned
 
Brand Marketing Powerpoint Presentation Slides
Brand Marketing Powerpoint Presentation SlidesBrand Marketing Powerpoint Presentation Slides
Brand Marketing Powerpoint Presentation Slides
 
Good presentations matter
Good presentations matterGood presentations matter
Good presentations matter
 
How to Be a Better Client
How to Be a Better ClientHow to Be a Better Client
How to Be a Better Client
 
Copywriting
CopywritingCopywriting
Copywriting
 
Steal this presentation
Steal this presentationSteal this presentation
Steal this presentation
 
Creating a beloved brand
Creating a beloved brandCreating a beloved brand
Creating a beloved brand
 
Показатели медиапланирования, или Смысл за аббревиатурами (Nostra Communicati...
Показатели медиапланирования, или Смысл за аббревиатурами (Nostra Communicati...Показатели медиапланирования, или Смысл за аббревиатурами (Nostra Communicati...
Показатели медиапланирования, или Смысл за аббревиатурами (Nostra Communicati...
 
How to write a creative brief
How to write a creative briefHow to write a creative brief
How to write a creative brief
 
The evolution of the advertising industry.
The evolution of the advertising industry.The evolution of the advertising industry.
The evolution of the advertising industry.
 
The 10 most abused words in Marketing
The 10 most abused words in MarketingThe 10 most abused words in Marketing
The 10 most abused words in Marketing
 
AIDA Marketing
AIDA MarketingAIDA Marketing
AIDA Marketing
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
 

Similar to Common Advertising Strategies

Youngblood Common Advertising Strategies
Youngblood   Common Advertising StrategiesYoungblood   Common Advertising Strategies
Youngblood Common Advertising StrategiesAmanda Youngblood
 
Sec5i advertising strategies
Sec5i advertising strategiesSec5i advertising strategies
Sec5i advertising strategiesMsTrottier
 
Advertising - aims and tactics
Advertising - aims and tacticsAdvertising - aims and tactics
Advertising - aims and tacticsCarlos Reis
 
Chapter 12 The Selling Office Advertising and Consumer Prote.docx
Chapter 12 The Selling Office Advertising and Consumer Prote.docxChapter 12 The Selling Office Advertising and Consumer Prote.docx
Chapter 12 The Selling Office Advertising and Consumer Prote.docxbartholomeocoombs
 
Chapter 12 The Selling Office Advertising and Consumer Prote.docx
Chapter 12 The Selling Office Advertising and Consumer Prote.docxChapter 12 The Selling Office Advertising and Consumer Prote.docx
Chapter 12 The Selling Office Advertising and Consumer Prote.docxketurahhazelhurst
 
Tween Commandments
Tween CommandmentsTween Commandments
Tween CommandmentsmelissaIY
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth MarketingGregg L. Witt
 
Chapter 12 The Selling Office Advertising and Consumer Prote
Chapter 12 The Selling Office Advertising and Consumer ProteChapter 12 The Selling Office Advertising and Consumer Prote
Chapter 12 The Selling Office Advertising and Consumer ProteEstelaJeffery653
 
Techniques used to advertise to kids
Techniques used to advertise to kidsTechniques used to advertise to kids
Techniques used to advertise to kidsferrer01
 
Common Advertising Strategies
Common Advertising StrategiesCommon Advertising Strategies
Common Advertising StrategiesJean L. Moore
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesHardemanr
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesHardemanr
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquescarlyrelf
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)Gagan Malhotra
 
Advertising techniques review
Advertising techniques reviewAdvertising techniques review
Advertising techniques reviewgeepatty
 
Your Tag Line: Don't Leave Home Without It
Your Tag Line: Don't Leave Home Without ItYour Tag Line: Don't Leave Home Without It
Your Tag Line: Don't Leave Home Without ItTheImageGroup
 
Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Revealing a flaw of your own product...as a brand attribute. Gone crazy?Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Revealing a flaw of your own product...as a brand attribute. Gone crazy?Carles Roca-Font
 
LawofEmotion
LawofEmotionLawofEmotion
LawofEmotionJohn Shaw
 
Trickoftrade.pptx
Trickoftrade.pptxTrickoftrade.pptx
Trickoftrade.pptxCardTech
 

Similar to Common Advertising Strategies (20)

Youngblood Common Advertising Strategies
Youngblood   Common Advertising StrategiesYoungblood   Common Advertising Strategies
Youngblood Common Advertising Strategies
 
Sec5i advertising strategies
Sec5i advertising strategiesSec5i advertising strategies
Sec5i advertising strategies
 
Advertising - aims and tactics
Advertising - aims and tacticsAdvertising - aims and tactics
Advertising - aims and tactics
 
Chapter 12 The Selling Office Advertising and Consumer Prote.docx
Chapter 12 The Selling Office Advertising and Consumer Prote.docxChapter 12 The Selling Office Advertising and Consumer Prote.docx
Chapter 12 The Selling Office Advertising and Consumer Prote.docx
 
Chapter 12 The Selling Office Advertising and Consumer Prote.docx
Chapter 12 The Selling Office Advertising and Consumer Prote.docxChapter 12 The Selling Office Advertising and Consumer Prote.docx
Chapter 12 The Selling Office Advertising and Consumer Prote.docx
 
Tween Commandments
Tween CommandmentsTween Commandments
Tween Commandments
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth Marketing
 
Chapter 12 The Selling Office Advertising and Consumer Prote
Chapter 12 The Selling Office Advertising and Consumer ProteChapter 12 The Selling Office Advertising and Consumer Prote
Chapter 12 The Selling Office Advertising and Consumer Prote
 
Techniques used to advertise to kids
Techniques used to advertise to kidsTechniques used to advertise to kids
Techniques used to advertise to kids
 
Advertising rhetoric
Advertising rhetoricAdvertising rhetoric
Advertising rhetoric
 
Common Advertising Strategies
Common Advertising StrategiesCommon Advertising Strategies
Common Advertising Strategies
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
Advertising techniques review
Advertising techniques reviewAdvertising techniques review
Advertising techniques review
 
Your Tag Line: Don't Leave Home Without It
Your Tag Line: Don't Leave Home Without ItYour Tag Line: Don't Leave Home Without It
Your Tag Line: Don't Leave Home Without It
 
Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Revealing a flaw of your own product...as a brand attribute. Gone crazy?Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Revealing a flaw of your own product...as a brand attribute. Gone crazy?
 
LawofEmotion
LawofEmotionLawofEmotion
LawofEmotion
 
Trickoftrade.pptx
Trickoftrade.pptxTrickoftrade.pptx
Trickoftrade.pptx
 

More from kjhatzi

Types of Narrative Leads
Types of Narrative LeadsTypes of Narrative Leads
Types of Narrative Leadskjhatzi
 
What is Figurative Language?
What is Figurative Language?What is Figurative Language?
What is Figurative Language?kjhatzi
 
Asking questions
Asking questionsAsking questions
Asking questionskjhatzi
 
State Budget Cuts
State Budget CutsState Budget Cuts
State Budget Cutskjhatzi
 
Test Taking Tips
Test Taking TipsTest Taking Tips
Test Taking Tipskjhatzi
 
Elements Of Plot
Elements Of PlotElements Of Plot
Elements Of Plotkjhatzi
 
Textbook Structures
Textbook StructuresTextbook Structures
Textbook Structureskjhatzi
 
Making Predictions
Making PredictionsMaking Predictions
Making Predictionskjhatzi
 
Making Connections
Making ConnectionsMaking Connections
Making Connectionskjhatzi
 
Cognitive Reading Strategies - Overview
Cognitive Reading Strategies - OverviewCognitive Reading Strategies - Overview
Cognitive Reading Strategies - Overviewkjhatzi
 
Wading Through the Web
Wading Through the WebWading Through the Web
Wading Through the Webkjhatzi
 
Chapter 6 - Standardized Measurement & Assessment
Chapter 6 - Standardized Measurement & AssessmentChapter 6 - Standardized Measurement & Assessment
Chapter 6 - Standardized Measurement & Assessmentkjhatzi
 
Charles Dickens Bio
Charles Dickens BioCharles Dickens Bio
Charles Dickens Biokjhatzi
 
Methods of Characterization
Methods of CharacterizationMethods of Characterization
Methods of Characterizationkjhatzi
 
Figurative Language Terms
Figurative Language TermsFigurative Language Terms
Figurative Language Termskjhatzi
 

More from kjhatzi (15)

Types of Narrative Leads
Types of Narrative LeadsTypes of Narrative Leads
Types of Narrative Leads
 
What is Figurative Language?
What is Figurative Language?What is Figurative Language?
What is Figurative Language?
 
Asking questions
Asking questionsAsking questions
Asking questions
 
State Budget Cuts
State Budget CutsState Budget Cuts
State Budget Cuts
 
Test Taking Tips
Test Taking TipsTest Taking Tips
Test Taking Tips
 
Elements Of Plot
Elements Of PlotElements Of Plot
Elements Of Plot
 
Textbook Structures
Textbook StructuresTextbook Structures
Textbook Structures
 
Making Predictions
Making PredictionsMaking Predictions
Making Predictions
 
Making Connections
Making ConnectionsMaking Connections
Making Connections
 
Cognitive Reading Strategies - Overview
Cognitive Reading Strategies - OverviewCognitive Reading Strategies - Overview
Cognitive Reading Strategies - Overview
 
Wading Through the Web
Wading Through the WebWading Through the Web
Wading Through the Web
 
Chapter 6 - Standardized Measurement & Assessment
Chapter 6 - Standardized Measurement & AssessmentChapter 6 - Standardized Measurement & Assessment
Chapter 6 - Standardized Measurement & Assessment
 
Charles Dickens Bio
Charles Dickens BioCharles Dickens Bio
Charles Dickens Bio
 
Methods of Characterization
Methods of CharacterizationMethods of Characterization
Methods of Characterization
 
Figurative Language Terms
Figurative Language TermsFigurative Language Terms
Figurative Language Terms
 

Recently uploaded

Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 

Recently uploaded (20)

Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 

Common Advertising Strategies

  • 2. Things to consider when viewing an advertisement: What is the brand name or product? Who is the target audience? What are the significant visual images? What catchy words or slogans are being used? What needs or desires are being targeted? What fears are being suggested? Are any stereotypes being presented? What advertising techniques are being used? What is the underlying message in the ad? What is your personal reaction?
  • 3. Advertisers use a variety of advertising techniques and strategies to get consumers to buy their products.
  • 4. Emotional Appeals - Needs NEEDS: Successful advertisements appeal to the emotional NEEDS of the audience using a promise that the product being advertised can satisfy emotional needs such as: * The need for acceptance/belonging to a group * The need for security * The need for change, variety and excitement * The need to be attractive * The need for self-acceptance Advertisers associate their products with luxury, wealth, fame, beauty, family, fitness, happiness, etc. There is a suggestion that by using their product some of these associations will wear off onto the consumer.
  • 5. Emotional Appeals - Fears FEARS: Advertisements also make use of the oldest persuasion method - FEAR. They suggest that terrible things can happen to a consumer if you don't use their product. As consumers, some of our common fears include: * Being unattractive * Being rejected * Being ridiculed * Being unsafe/in danger Look at all the ads for unwanted hair, body odor, dandruff, or weight. Society has been made to feel that these things are not acceptable. However, FEAR can also be used to prevent drinking and driving, drug taking, etc. FEAR works best if it does not scare too much.
  • 6. Common Advertising Strategies Family Fun Ideal Kids and Family Facts and Figures Are You Cool Enough? Star Power Amazing Toys Bandwagon Weasel Words Excitement Put Downs Scale Heartstrings Cute Celebrities
  • 7. Ideal Kids and Families 1 The kids in commercials are often a little older and a little more perfect than the target audience of the ad. They are, in other words, role models for what the advertiser wants children in the target audience to think they want to be like. A commercial that is targeting eight year-olds, for instance, will show 11 or 12 year-old models playing with an eight year old's toy. Ideal families are all attractive and pleasant looking— and everyone seems to get along! Ideal kids and families represent the types of people that kids watching the ad would like themselves or their families to be. EXAMPLE
  • 9. Are You Cool Enough? 2 Advertisers try to convince you that if you don’t use their products, then you aren’t good enough. Maybe you won’t be accepted or have the right friends. Maybe you won’t fit in. Sometimes they will show someone uncool trying a product and then suddenly they become hip looking and do cool things. There’s an emphasis on status and “keeping up with the Joneses.” EXAMPLE
  • 12. Amazing Toys 3 Many toy commercials show their toys in life-like fashion, doing incredible things. Airplanes do loop-the-loops and cars do wheelies, dolls cry and spring-loaded missiles hit gorillas dead in the chest. This would be fine if the toys really did these things. EXAMPLE
  • 14. Weasel Words 4 By law, advertisers have to tell the truth, but sometimes, they use words that can mislead viewers. Look for words in commercials like: “Part of . . .”, “The taste of real . . . “, “Natural,” “New, better tasting,” “Because we care.” There are hundreds of these deceptive phrases. EXAMPLE
  • 15. ew & N d rove Imp
  • 16. Put Downs 5 This is when an ad puts down the competition’s product to make its product seem better. EXAMPLE
  • 18. Heartstrings 6 Commercials often create an emotional mood that draws you into the advertisement and makes you feel good. The McDonald's commercials featuring father and daughter eating out together, or the AT&T Reach Out and Touch Someone ads are good examples. We are more attracted by products that make us feel good. EXAMPLE
  • 22. Cute Celebrities 7 Teenage Mutant Ninja Turtles sell pizza. Spuds McKenzie sells beer. The quot;Joe Coolquot; camel sells cigarettes. Tony the Tiger sells cereal, and the Nestle’s Quick Bunny sells chocolate milk. All of these are ways of helping children identify with products either now or for the future. EXAMPLE
  • 24. Family Fun 8 quot;This is something the whole family can do together!quot; or quot;This is something Mom will be glad to buy for you.quot; Many commercials show parents enjoying their children's fun as if the product will bring more family togetherness. EXAMPLE
  • 27. Facts and Figures 9 Advertisers use facts and statistics to enhance a product’s credibility. EXAMPLE
  • 29. Star Power 10 Sports heroes, movie stars, and teenage heartthrobs tell our children what to eat and what to wear. Children listen, not realizing that the star is paid for the endorsement. EXAMPLE
  • 31. Bandwagon 11 Join the crowd! Don’t be left out! Everyone is buying this product— Why aren’t you? EXAMPLE
  • 33. Excitement 12 Watch the expressions on their faces-- never a dull moment, never boring. quot;This toy is the most fun since fried bananas!quot; the boy seems to say. Or one bit of snack food and you’re surfing in California or soaring on your skateboard. EXAMPLE
  • 35. Scale 13 This is when advertisers make a product look bigger or smaller than it actually is. EXAMPLE
  • 38. Let’s see if you can recognize some advertising strategies.
  • 39. Brand Name or Product – Pellegrino Bottled Water “It must be the water.” “Lingering at the table since 1899.”
  • 40. “The standard 99 cent chicken sandwich.” “Wendy’s new 99 cent all-white meat crispy chicken sandwich.” “Do what tastes right.”
  • 41. “Take a rejuvenating escape.” “Its formula contains a sea mineral essence and has an invigorating scent.” “Surprise Yourself.”
  • 42. “Walt’s people invented the idea of an amusement park . . . They perfected it. They still do it best.” quote by Richard Corliss, movie critic for Time magazine
  • 43. “Fabulous Hawaiian estates, millions of gamers in exotic cars and bikes. It’s a fast new life-- all at your fingertips.” “9 out of 10.” --UK Official Xbox Magazine “Indulge a new identity.”
  • 44. “Grab life by the horns.” “Need we say more?”
  • 45. “Guess what everyone wants for Christmas?” “…Blockbuster Giftcards are the perfect holiday gift.” “Go home happy.”
  • 46. “A bowl of Cereal May Help Reduce the Risk of Osteoporosis.” “In fact research shows that women who get added calcium from the milk that tops their bowl of cereal get more calcium in their diets than women who don’t.”
  • 47. “You’ve come a long way, baby.”