Yahoo Making The Web Searchable

Making the Web Searchable Peter Mika Researcher, Data Architect Yahoo! Research

Yahoo! Research (research.yahoo.com)

Yahoo! Research Barcelona ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yahoo! by numbers (April, 2007) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Previously in search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which Semantic Web? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brief history of the Annotated Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HTML meta tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SHOE example (Hefflin & Hendler, 1996) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<HEAD> <META HTTP-EQUIV="Instance-Key" CONTENT="http://www.cs.umd.edu/~george"> <USE-ONTOLOGY "our-ontology" VERSION="1.0" PREFIX="our" URL="http://ont.org/our-ont.html"> </HEAD> <BODY> <CATEGORY "our.Person"> <RELATION "our.marriedTo" TO="http://www.cs.umd.edu/~helena"> <RELATION "our.employee" FROM="http://www.cs.umd.edu"> My name is <ATTRIBUTE "our.firstName"> George </ATTRIBUTE> <ATTRIBUTE "our.lastName"> Cook </ATTRIBUTE> and I live at...

SHOE Text-based query interface

SHOE Graphical Query Interface

Example: Creative Commons ,[object Object],<HTML> <HEAD>… </HEAD> <BODY> … <!–- <rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <Work rdf:about="http://www.yergler.net/averages/"> <dc:title>The Law of Averages</dc:title> <dc:description>...because eventually i'll be right...</dc:description> <license rdf:resource="http://creativecommons.org/licenses/by-nc/1.0/" /> </Work> <License rdf:about="http://creativecommons.org/licenses/by-nc/1.0/"> <requires rdf:resource="http://web.resource.org/cc/Notice" /> <permits rdf:resource="http://web.resource.org/cc/Reproduction" /> <permits rdf:resource="http://web.resource.org/cc/Distribution" /> <prohibits rdf:resource="http://web.resource.org/cc/CommercialUse" /> </License> </rdf:RDF> -->

Example: Creative Commons ,[object Object],This work is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/3.0/us/">Creative Commons Attribution 3.0 United States License</a>. ,[object Object]

Example: microformats <cite class=" vcard "> <a class=" fn url " rel="friend colleague met" href="http://meyerweb.com/"> Eric Meyer </a> </cite> wrote a post ( <cite> <a href="http://meyerweb.com/eric/thoughts/2005/12/16/tax-relief/"> Tax Relief </a></cite> ) about an unintentionally humorous letter he received from the <span class=" vcard "> <a class=" fn org url " href="http://irs.gov/"> Internal Revenue Service </a> </span>. <div class=" vcard "> <a class=" email fn " href="mailto:jfriday@host.com"> Joe Friday </a> <div class=" tel "> +1-919-555-7878 </div> <div class=" title "> Area Administrator, Assistant </div> </div>

microformats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: tags and machine tags

Example: Tags and machine tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RDF-based annotation #1: eRDF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RDF-based annotation #2: RDFa ,[object Object],[object Object],[object Object],[object Object],[object Object],<p typeof="contact:Info" about="http://example.org/staff/jo"> <span property="contact:fn"> Jo Smith </span>. <span property="contact:title"> Web hacker </span> at <a rel="contact:org" href="http://example.org"> Example.org </a>. You can contact me <a rel="contact:email" href="mailto:jo@example.org"> via email </a>. </p> ...

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SearchMonkey

Before After an open platform for using structured data to build more useful and relevant search results What is SearchMonkey?

image deep links name/value pairs or abstract Enhanced Result

YAHOO! CONFIDENTIAL | Infobar

SearchMonkey Acme.com’s database Index RDF/Microformat Markup site owners/publishers share structured data with Yahoo!. 1 consumers customize their search experience with Enhanced Results or Infobars 3 site owners & third-party developers build SearchMonkey apps. 2 DataRSS feed Web Services Page Extraction Acme.com’s Web Pages

Example apps ,[object Object],[object Object],[object Object],[object Object]

Example apps. II. ,[object Object],[object Object]

DataRSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Atom 1.0 XML + RDFa

The data part ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DataRSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What happened since the launch? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Complexity of the formalism = Data quality down

Vocabularies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Distributed ontology development = Mess

eRDF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RDFa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Semantics and IR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hard searches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Application: query intent Paris Hilton is a person!

Application: query intent #2 Hugo is a person!

Time to experiment! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Time to experiment! #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Going even further… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BOSS: Build your Own Search Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Y!OS 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yahoo Making The Web Searchable

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