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Mathias Klang
                 @klang67




    The
extroverted
 reader 2.0
Eugene Polley (1915-2012)
                        We become our tools: they control us
Sumerian Logographs
(c.a 4000bc)
“fndtlvsnvrydctngvrytmsmbdytrnsn
thstgntththrrmndrdbk”
           Phoenician alphabet only consonants (2000 BC).
“ifindtelevisionveryeducatingeverytime
somebodyturnsonthesetigointotheothe
rroomandreadabook” Greeks added vowels (1000 BC)
“ifindtelevisionveryeducating.everytim
esomebodyturnsontheset,igointotheot
herroomandreadabook.”
Aristophanes’ plays have punctuation (200 BC)
“Ifindtelevisionveryeducating.Everytim
esomebodyturnsontheset,Igointotheot
herroomandreadabook.” case appears c:a 700 AD
                       Lower
Spaces between
                                 appear about 900 AD

“I find television very educating. Every time
somebody turns on the set, I go into the
other room and read a book.”
The silent voids
An unchanging
millennium
Generation zero
hollerith
memex
Vannevar Bush; As We May Think; Atlantic Monthly; July 1945
Generation 3 (1964-72)
Screens, battery life, weight,

1970s Xerox develops e-paper
Information Wants To Be
                          Free. Information also
                                      wants to be
                       expensive. ...That tension
Steward Brand (1985)            will not go away
World wide web
(an open standard)




Hypertext in the wild - Tim
Berners-Lee (1990/91)
Killer apps 1995: Browser wars
1993             2004                 2010




   1999   2002          2007   2009          2011
This is not a book
Pinch & swipe gestures
Only technology
(spot the ethical dilemma?)
Control in
                      digital world
       Law



   Contextual &
programmed social
       rules



   Architecture
                         Control in
                    analogue world
”It was as if a light had
been Nookd in a carved
and painted lantern....”


 Tolstoj War & Peace
What do we own?
Pushing connectivity
Blogger 1999
Google 1999




               End of communications monopoly
The end of scarcity


 “who told me” becomes
 more important than “who
 made it”. Sandra Snan
Remember this?
This is not a phone
Always online
The end of boredom
Monotask queuing
Not knowing
Waiting by THE phone
To be social is
      to share
Prosumer

(my apologies, it is a really ugly word)
Performance lifestyle
Truman show delusion
My amazing coffee
Back to readers
Cloudreading: Readability & Evernote… (&
books)
The bling factor
What we chose to read
Recommendations & reviews
Algorithmic serendipity
Dream of non-judgmental reading
How we read
Changing the marketplace
More information
User generated content
Personal data & walled gardens
Pricing models & purpose of
copyright
Alternative marketplaces
Only technology
(spot the ethical dilemma?)
iTunes
Amazon
Facebook




XKCD
Microsoft
(Oct 2012)
What do the people who control what
we can do, think?
Giving people what
they want
A Squirrel Dying In
Your Front Yard May
Be More Relevant To
 Your Interests Right
   Now Than People
      Dying In Africa
       Mark Zuckerberg
What does it
  all mean?
Old stupidity or
new intelligence?
The death of languages
Endless personal library
End of culture: can the infinite be shared?
Tailored books: what sells in
Nebraska or
Sweden
The Gutenberg Parenthesis
The conservative illusion
There is no book… there are still
readers
Proud to be an
algorithmic         End democracy!
anomaly          Librarians as proud
                       gatekeepers.
Culture is inevitable,
copyright is not
THANKS!
Mathias Klang
     klang@ituniv.se or @klang67
           www.digital-rights.net

Image & licensing info in the notes
                  section of slides.
    Images at www.flickr.com (or
               specifically stated).

        This ppt licensed: Creative
              Commons BY-NC-SA

         Download presentation
        www.slideshare.net/klang

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The Extroverted Reader 2.0

Notas del editor

  1. Untitled by Y cc by
  2. Zenith Space Command By Todd Ehlers cc by sa
  3. Screen Technology by rutty cc by nc sa
  4. Reading... By Klearchos Kapoutsis cc by
  5. Reading newspaper by KC Toh cc by
  6. Our Coffee miss u from [ jRa7 ] cc by
  7. relax By Gustty cc by
  8. Free jumbled type texture for layers By Pink Sherbet Photography cc by The separation of words (and thus silent reading) originated in manuscripts copied by Irish scribes in the seventh and eighth centuries but spread to the European continent only in the late tenth century
  9. Light Reader By Nanagyei cc by
  10. The book reader of the future (April, 1935 issue of Everyday Science and Mechanics) http://blogs.smithsonianmag.com/paleofuture/2012/03/the-ipad-of-1935/
  11. Written in Gold by Anonymous Account cc by Holleriths tabuleringsmaskin användes vid den amerikanska folkräkningen 1890, den förra (1880) tog 8 år att beräkna och man antog att 1890:s skulle ta 13 år. Använde hålkort. Och 1890:s folkräkning tog med Holleriths maskin bara 18 månader att genomföra. Användes av försäkringsbolag mm. Till redovisning. Holleriths företag var ett av urspungen till IBM.
  12. This image is (c) by Musée de l'Informatique http://www.flickr.com/photos/museeinformatique/3784821545/
  13. On the Road Manuscript, #1 By Thomas Hawk cc by nc
  14. Climbing Muellers Peak, Summer By Powerhouse Museum Collection
  15. Be Colorful! By VinothChandar cc by
  16. 1993: Apple Newton 1999: Franklin EB-500 Rocket eBook 2002: TabletPC 2004: Sony Libré 2006: eReader PRS-500 2007: iPhone 2007: Kindle 2009: Nook 2010: iPad 2011: Kindle fire
  17. Kindle 3 By kodomut cc by
  18. image from Yumiko Hayakawa essay Public Benches Turn ‘Anti-Homeless’ (also recommend Design with Intent) Source http://architectures.danlockton.co.uk/2006/10/05/anti-homeless-benches-in-tokyo/
  19. broken light by skuds cc by sa
  20. iPad stand By Veronica Belmont cc by
  21. 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
  22. Why, Oh Why... By meddygarnet cc by
  23. age-test-cassette-tape-pencil.jpg
  24. Levi's 501s @ 6 months wear, no washes By Colin Kloecker cc by
  25. low battery By twicepix cc by sa
  26. student_ipad_school - 030 By flickingerbrad cc by Boredom leads to daydreams and they lead to creativity
  27. Queue By Lars Plougmann cc by sa
  28. 032/365- Not long now. By benjaminasmith cc by sa
  29. Telephone By HowardLake cc by sa
  30. elegant reader by Dean Ayres cc by nc sa
  31. Silhouette of a Feather By DoodleDeMoon cc by
  32. Discus Thrower By Andrew Turner cc by
  33. Image from The Truman Show (Peter Weir, 1998) not licensed under CC.
  34. Love twitter by wrote cc by nc
  35. Day 14 - Visual Representation of a Reading List by margolove cc by nc sa
  36. Bubble Catcher By Jeff Kubina cc by sa
  37. the love of a book by jcarlosn cc by nc sa
  38. http://www.svt.se/nyheter/sverige/barnlakare-varnar-for-surfplattor
  39. Reading Is Fundamental from Troy Holden cc by nc sa
  40. Sound of silence by Daniel Gasienica cc by nc nd
  41. This image is not licensed under Creative Commons
  42. Ahchan on iPad By jetalone cc by
  43. My Kindle By kristenhaynie@ymail.com cc by
  44. Kobe drawing from aperturismo cc by sa
  45. She read for three days from gingerherring cc by nc sa
  46. image from Yumiko Hayakawa essay Public Benches Turn ‘Anti-Homeless’ (also recommend Design with Intent) Source http://architectures.danlockton.co.uk/2006/10/05/anti-homeless-benches-in-tokyo/
  47. Permanent link to this comic: http://xkcd.com/1118/ Image URL (for hotlinking/embedding): http://imgs.xkcd.com/comics/microsoft.png This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
  48. http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy
  49. iPad fascination By rahego cc by
  50. Funny Lass from Tomi Tapio cc by
  51. Hand By Jeff Kubina CC by sa
  52. Modern Communication By LearningLark cc by
  53. iPad By Ernst Vikne cc by sa
  54. Summer Reading 3 from KOMUnews cc by
  55. Mar de Libros Viejos from Bacteriano cc by
  56. ipad desk by thms.nl cc by
  57. AD White Library by olinlibref AD White Library from olinlibref cc by nc sa
  58. The best days are not planned by Marcus Hansson cc by
  59. Barracuda Tornado by Rob Hughes cc by sa
  60. drooling dog by Wrote CC BY
  61. Anarchy In The UK from an untrained eye cc by nc
  62. Eyes ! (Youth from Antikythera!) by agelakis cc by nc sa