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CLASSES
	
  
	
                                                                                                           Fall 11
                   Social Media Marketing
	
  
	
  
	
                 Business owners and                                        	
  

	
  
                   entr e pr eneur s--Ter ence                                Best
	
  
	
                 Klein invites you to                                       Pr actices
	
                 discover the power of                                      Take your social media presence to the next level.
	
                                                                            In a roundtable format, we’ll explore powerful best
	
                 web-based marketing and
	
                 gain strategies for building                               practices used in today’s social media business world.
	
                 your business and growing                                  We’ll also review case studies showcasing companies
	
                 your revenues. He is an                                    with successful social media strategies, learn how to
	
  
	
                 independent social media consultant and social media       actively listen and react to conversations via Face-
	
                 coordinator at Barlean’s Organic Oils in Ferndale. He      book, Twitter, LinkedIn, Google, etc., and discuss the
	
                 won the Social Media Conference NW 2010 “Rock              benefits of setting up features such as Google Aler ts
	
                                                                            and other “social apps” that will help you build your
	
                 Star” award for his exceptional social media strategy
	
                 implemented at Barlean’s.                                  business. Bring a sack lunch. WIFI (wireless internet)
	
                 	
                                                         capable laptops are encouraged. Prerequisite: active
	
                 Social Media Marketing: An                                 Facebook, Twitter and/or LinkedIn business pages.
	
  
	
                 Introduction                                               Class size is limited, so register early!
	
                 	
                                                         	
  
	
                 This introductory workshop will examine how social         F8624 / 3 sessions            $89
	
                                                                            11:30 AM to 1:30 PM           WEN: 10/19-11/2
	
                 media has become a powerful marketing tool in
	
                 today’s business world. Learn how social media helps       WCC - Foundation 105
	
                 to put the “customer” back into customer service and       	
  
	
                 “public” back into public relations. Also learn how and    Creating Facebook
	
  
	
                 why internet traffic is shifting from static websites to   Ads: Step-by-Step
	
                 social networks and what you can do to capitalize on       Facebook ads can be some of the most powerful and
	
                 this new phenomenon. If you are a business owner or        least expensive adver tisements for small businesses
	
                                                                            to use. Highly targeted, these ads can sell products
	
                 entrepreneur interested in learning how social media
                   can add value to your organization, then you don’t         or ser vices at a relatively low cost to you--the trick
       Community   want to miss this enlightening presentation. Now is
                   the time to jump on the social media bandwagon and
                                                                              is creating them in a way that brings you the great-
                                                                              est results! Through a step-by-step process, you’ll
       Education   join the global conversation.
                   	
  
                                                                              learn to select the correct text, tweak keywords and
                                                                              find effective images to get the most from your ads.
       383-3200    F8616 / 1 session              $29                         	
  
	
                 6:00 PM to 8:00 PM             THU: 9/29                   F8100 / 1 session             $29
	
                 WCC - Foundation 105                                       9:00 AM to 11:00 AM           FRI: 10/28
	
                 	
  
	
                                                                            Marshall                      WCC - Foundation 201
	
                 Getting Star ted
	
                 	
  
	
                 This action-packed workshop is dedicated to getting
	
                 your business up and running with the “Big Three”
	
  
	
                 social networks--Facebook, Twitter, and LinkedIn. You
	
                 will learn how to set up business pages and profiles
	
                 on all three platforms, navigate the sites with ease,
	
  
                   and leave with resources to achieve success with your
        Whatcom    business’s new social media presence.
                   	
  


       Community   F8620 / 1 session
                   6:00 PM to 9:00 PM
                                                  $39
                                                  THU: 10/6
         College   WCC - Foundation 105
	
  
                                                   Please see other side to register!
 

       Five Ways to Register!                                      COMMUNITY EDUCATION REGISTRATION
                                               	
  
       1. PHONE IN:                            	
  
          Call Community Education at          Name
          360-383-3200 (Credit Cards only)
	
                                             Address
       2. ON THE WEB:
          www.whatcomcommunityed.com           City/State/Zip
          (Credit Cards only).
	
                                             Day Phone                                          ❏ Male      ❏ Female
       3. FAX IN the Registration Form to
                                               Evening Phone                                      Have you ever attended WCC?
          360-383-3201 (Credit Cards only)     	
  
	
  
                                               Date of Birth                                      ❏ Yes       ❏ No
       4. MAIL IN the registration form to
          the WCC Business Office at the       	
  
                                                       Class No.                 Class Title                      Start/End Dates                         Fee
          address shown at the bottom
	
                                             	
  
       5. WALK IN: Register in person in the   	
  
          Foundation Building, Suite 101       	
  
          (Credit Cards only).                 	
  
	
                                                                                                         Total Payment Enclosed:
	
  
                                               Payment Method:        ❏ Check payable to Whatcom Community College
	
                                                                    ❏ VISA ❏ MasterCard        (Please do not send cash)
                Classes Fill Quickly.          	
  
                  Register Today!              Account No.                                                      Expiration Date
                                                                                                                Note: VISA & MC payments also accepted by phone,
                                               Name on Card                                                     (360) 383-3200, or fax, (360) 383-3201.
                     383-3200
                                                      V#                    Mail to:   Whatcom Community College, Attn: Business Office
                                                                                       237 West Kellogg Road, Bellingham, WA 98226
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  



	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

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Social Media Marketing Fall 2011, Whatcom Community College

  • 1.     CLASSES     Fall 11 Social Media Marketing       Business owners and     entr e pr eneur s--Ter ence Best     Klein invites you to Pr actices   discover the power of Take your social media presence to the next level.   In a roundtable format, we’ll explore powerful best   web-based marketing and   gain strategies for building practices used in today’s social media business world.   your business and growing We’ll also review case studies showcasing companies   your revenues. He is an with successful social media strategies, learn how to     independent social media consultant and social media actively listen and react to conversations via Face-   coordinator at Barlean’s Organic Oils in Ferndale. He book, Twitter, LinkedIn, Google, etc., and discuss the   won the Social Media Conference NW 2010 “Rock benefits of setting up features such as Google Aler ts   and other “social apps” that will help you build your   Star” award for his exceptional social media strategy   implemented at Barlean’s. business. Bring a sack lunch. WIFI (wireless internet)     capable laptops are encouraged. Prerequisite: active   Social Media Marketing: An Facebook, Twitter and/or LinkedIn business pages.     Introduction Class size is limited, so register early!         This introductory workshop will examine how social F8624 / 3 sessions $89   11:30 AM to 1:30 PM WEN: 10/19-11/2   media has become a powerful marketing tool in   today’s business world. Learn how social media helps WCC - Foundation 105   to put the “customer” back into customer service and     “public” back into public relations. Also learn how and Creating Facebook     why internet traffic is shifting from static websites to Ads: Step-by-Step   social networks and what you can do to capitalize on Facebook ads can be some of the most powerful and   this new phenomenon. If you are a business owner or least expensive adver tisements for small businesses   to use. Highly targeted, these ads can sell products   entrepreneur interested in learning how social media can add value to your organization, then you don’t or ser vices at a relatively low cost to you--the trick Community want to miss this enlightening presentation. Now is the time to jump on the social media bandwagon and is creating them in a way that brings you the great- est results! Through a step-by-step process, you’ll Education join the global conversation.   learn to select the correct text, tweak keywords and find effective images to get the most from your ads. 383-3200 F8616 / 1 session $29     6:00 PM to 8:00 PM THU: 9/29 F8100 / 1 session $29   WCC - Foundation 105 9:00 AM to 11:00 AM FRI: 10/28       Marshall WCC - Foundation 201   Getting Star ted       This action-packed workshop is dedicated to getting   your business up and running with the “Big Three”     social networks--Facebook, Twitter, and LinkedIn. You   will learn how to set up business pages and profiles   on all three platforms, navigate the sites with ease,   and leave with resources to achieve success with your Whatcom business’s new social media presence.   Community F8620 / 1 session 6:00 PM to 9:00 PM $39 THU: 10/6 College WCC - Foundation 105   Please see other side to register!
  • 2.   Five Ways to Register! COMMUNITY EDUCATION REGISTRATION   1. PHONE IN:   Call Community Education at Name 360-383-3200 (Credit Cards only)   Address 2. ON THE WEB: www.whatcomcommunityed.com City/State/Zip (Credit Cards only).   Day Phone ❏ Male ❏ Female 3. FAX IN the Registration Form to Evening Phone Have you ever attended WCC? 360-383-3201 (Credit Cards only)     Date of Birth ❏ Yes ❏ No 4. MAIL IN the registration form to the WCC Business Office at the   Class No. Class Title Start/End Dates Fee address shown at the bottom     5. WALK IN: Register in person in the   Foundation Building, Suite 101   (Credit Cards only).     Total Payment Enclosed:   Payment Method: ❏ Check payable to Whatcom Community College   ❏ VISA ❏ MasterCard (Please do not send cash) Classes Fill Quickly.   Register Today! Account No. Expiration Date Note: VISA & MC payments also accepted by phone, Name on Card (360) 383-3200, or fax, (360) 383-3201. 383-3200 V# Mail to: Whatcom Community College, Attn: Business Office 237 West Kellogg Road, Bellingham, WA 98226