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Crowdfunding
A new way of financing SMEs
Ronald Kleverlaan
CEO & Crowdfunding expert @ WEBclusive
co-founder and Vice chair European
Crowdfunding Network
Expert advisor European Commission

@kleverlaan
Crowdfunding consultancy

www.webclusive.com
Association European Crowdfunding Industry

www.europecrowdfunding.org
Agenda
History of crowdfunding
Crowdfunding = community funding
Different types of crowdfunding
Market size and growth opportunity
More then Money
Crowdfunding

Crowdfunding
“Lenten” concert Mozart -1784
Statue of Liberty - 1885
Statue of Liberty - 1885
Marillion - 1997
Start crowdfunding platforms - 2006
La Chèvre - started 2012
Funding Circle (UK) - $300 million
5 million backers - $850 Million
Crowdfunding

=
Community Funding
Different types of Crowdfunding
Donations, rewards, pre-sales, debt, equity
Donations
Rewards
Debt
Pre-sales
Equity
Market size
Source: Massolution crowdfunding industry report 2012

$2,7 bn (81% growth) in 2012
>450 platforms
World Bank: Market potential $96 billion 2025
More then money
Market research, marketing and enables other financing
Market research
Check need for product or service in pre-sales campaign
Market research (case)
New online newspaper sold 18,000 subscriptions (1M euro)
Marketing
Investors help you to promote your company
Marketing (Case)
deal for 1 million led lights for Uganda
Access to other financing
$10 M pre-sales campaign + $15 M Venture Capital
Trends in crowdfunding
Civic crowdfunding
“Build your own city”
Real-estate crowdfunding
BD Bacatá: 3100 investors - $172 million
Clean energy projects
Windcentrale: 7000 investors - 8,5 million euro
Key Take-Aways
Big opportunity for funding of SMEs
Pre-sales, debt and equity

Crowdfunding = Community funding
Investors are fans/ambassadors

Helps attract other forms of financing

Bank loans, grants, angel investments & Venture Capital

More then Money

Market research & Marketing
Let’s talk crowdfunding!
Ronald Kleverlaan
@kleverlaan
+31 628 254 452
ronald@webclusive.com

Crowdfunding Consultancy - www.webclusive.com

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