Hair Appliances 2012: Global Market Brief 1st Edition To Be Published 3rd Quarter 2012 Base Year: 2012 A robust analysis of the market for hair care appliances focusing on key trends, developments, challenges, and business opportunities.

1. Consumer Products
In-Depth Report Series
Hair Appliances 2012:
Global Market Brief
1st Edition
To Be Published 3rd Quarter 2012
Base Year: 2012
Regional Coverage A robust analysis of the market for hair care appliances focusing on
key trends, developments, challenges, and business opportunities,
Asia
and addressing such issues as:
Europe
Latin America What is the size of the hair appliance market?
North America What are the key trends and emerging technologies?
Who are the market leaders?
What are the most popular types of hair appliances?
Which regions are growing the fastest?
What are the opportunities in this market?
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Report #Y724 | © 2012 Kline & Company, Inc.

2. Hair Appliances 2012:
Global Market Brief
Report Scope
Hair Care Appliances 2012: Global Market Brief will provide subscribers with an analysis of industry trends and
developments, market size and growth, product and technological trends, brand profiles, and competitive forces
within the global hair appliances market.
This report will cover hair care appliances for at-home use, as well as those used professionally in salons. The report
will focus on powered appliances such as dryers/blowers, flat and curling irons, and so on. Non-powered tools, such
as brushes and scissors, are excluded, as are electric razors/clippers. The analysis will take all channels of distri-
bution into consideration.
The analysis will be global in nature and will focus most heavily on the major markets of the United States, the Asian
countries of China and Japan, and the European countries of France, Germany, Italy, Spain, and the United Kingdom.
There will be some regional breakdowns and analysis, but this report will not contain in-depth details on each
individual region/country.
Key Benefits
This market brief will enable subscribers to identify business opportunities by analyzing the dynamics in the hair
care appliances market and understanding market growth factors, the competitive landscape, and future trends.
Specifically, this report will assist subscribers by providing:
An unbiased and comprehensive examination of the global hair care appliance market
Market size and growth data and the key differences by region
A perspective on the leading players, as well as the smaller, up-and-coming ones
Insights into merchandising activities for these products
An examination of business opportunities for personal care marketers and retailers
Identification of potential acquisition, merger candidates, and strategic alliances
Subscribers also receive one day of consultation with members of the research team. This time can be used for
strategic planning assistance or to explore specific information, which might not be covered in this report.
www.KlineGroup.com Report #Y724 | © 2012 Kline & Company, Inc.

3. Hair Appliances 2012:
Global Market Brief
Tentative Report Contents
1. INTRODUCTION 3. COMPANY/BRAND PROFILES
Brief profiles are provided for the key companies/brands that
2. EXECUTIVE SUMMARY market hair care appliance products, as listed in Table 2.
A comprehensive review of the global market. The following Approximately 25 global and regional players will be assessed
information will be assessed: in total. Information to be provided will include:
Overview
Key lessons learned
Global manufacturers’ sales and growth
Market sales and growth
Product offerings
Breakdowns by:
Regional strength
– Category (see Table 1)
Marketing and merchandising activities
– Region
Distribution
– Channel
Outlook to 2017
Product trends
Regional differences
Competitive landscape
Marketing activity
Future outlook
Table 1: Product Category Coverage Table 2: Representative List of Companies/
Brands to be Profiled
Hair dryers/blowers Bio Ionic Hana
Hair straighteners/flat irons Braun Helen of Troy (Revlon,
Curling irons Chaoba BedHead, Tigi, Toni & Guy, Hot
Hair setters/electric curlers Conair (Conair, Babyliss, Tools, Vidal Sassoon, Wigo)
Jilbere, Plimatic, Rusk) Izunami
Cricket Panasonic
Elchim Parlux
Farouk (Chi) Philips
FHI Heat Remington
Flyco Sedu
Fox Shanghai POVOS Electric
GHD Works
Gold Banyan Solano
Groupe SEB (Calor, Rowenta) T3 Micro
HAI Tescom
NOTE: List is tentative and subject to change based on charter
subscriber input.
www.KlineGroup.com Report #Y724 | © 2012 Kline & Company, Inc.

4. Hair Appliances 2012:
Global Market Brief
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline’s market analysis approach places the principal emphasis on primary research techniques to
ensure that the foundation of business intelligence and insight is accurate, current, and reliable.
During the course of field research, Kline’s professional staff of industry experts conduct in-depth discussions and
personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including hair
care appliance manufacturers and marketers, distributors and suppliers, key retailers, public relations executives,
and other direct influencers on brand and supplier purchase decisions.
This approach has proved to be the most effective and reliable approach to obtaining accurate market data,
capturing expert insights, and identifying business opportunities.
Primary research will represent the bulk of our research efforts; however, this analysis will be supplemented by
secondary research drawn from the review of product literature, recent trade and technical literature, online
sources, and analysis of statistical data from government, industry, and trade associations and agencies. Salon and
store checks will also be conducted.
Kline Credentials
Kline is a worldwide consulting and research firm dedicated to
Recently published or in-progress research for the
providing the kind of insight and knowledge that helps companies Personal Care industry includes:
find a clear path to success. The firm has served the management
consulting and market research needs of organizations in the Cosmetics & Toiletries
chemicals, materials, energy, life sciences, and consumer products Salon Hair Care
industries for over 50 years. At-home Skin Care Devices
Beauty Marketing
Kline's research and consulting services extend across the entire
Beauty Retailing
energy industry value chain. Our solutions have helped clients
develop better ways to create and profit from new business Competitor Cost Structures
opportunities, respond to competitive and economic threats, Delivery Systems in Personal Care
improve productivity, achieve sustainable growth, and optimize Natural Personal Care
performance. Kline provides clients with facts, forecasts, and
Professional Skin Care
recommendations based solidly on the realities of the market.
Our market research reports and services are designed to provide subscribers with a deeper understanding of their
markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they
often use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as
their most critical source of information.
For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
at www.KlineGroup.com, or contact us at any of our regional offices listed below.
North America Latin America Europe Japan Asia India
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www.KlineGroup.com Report #Y724 | © 2012 Kline & Company, Inc.